Articles

Luminaria Night is the most magical night of the year for Four Seasons Greenhouse and Nursery

March 2020
Luminaria Night

CAN YOU DESCRIBE THE EVENT? Our Luminaria Night is our way of saying “thank you” to our community. This is a free event that begins at 5 p.m. with over 1,000 luminarias lit throughout the... more »

March 2020
Sensory Selling Makes More Sales

It feels like 100 years ago now, but in another lifetime, I thought for sure I was going to go into a career in fashion. I was studying design, fashion history, merchandising and marketing so... more »
Emerging Cannabis Market in the U.S.

March 2020
Navigating America’s Transition to Legal Cannabis

America has opened for business when it comes to cannabis, and it is emerging as a new category for garden centers. As legalization spreads across the country, the old stoner stigma of dreadlocked hippies is... more »

February 2020
What’s Your Company’s DNA?

Being the master of understatement, let me state the obvious: managing a retail business in today’s competitive environment is not for the faint of heart! Not only are you battling other brick and mortar retailers... more »
Houseplants are still hot

February 2020
Houseplants are (Still!) Hot

To call houseplants a trend at this point is almost an understatement. It is a movement, fueled by microtrends within it. Pilea, monstera and peperomia are all having their moment. It isn’t all about the... more »
The latest trends in floral design Fresh Perspectives

February 2020
The Latest Trends in Floral Design

It’s been two-and-a-half years since I took my floral leap of faith, and my perspective on the usage of flowers and plants has widely expanded. The cut flower industry thrives on being on the cutting... more »
Country Mile Gardens recently installed a solar array to cover 100% of its energy use

February 2020
Off the Grid

Country Mile Gardens, a family-owned and operated garden center in Harding, New Jersey, has installed a 35kW solar system to cover 100% of its energy use. The solar array, situated on 2,000 square feet of the... more »

February 2020
Goal Stacking

Let’s just put it out there: we are NOT going to get to ALL of those New Year’s goals, no matter how much you grind it out day after day; we’re all just trying to... more »

February 2020
Brand Aid

Many businesses are developing a new strategy to market their story. There is no one component to make it work, but a combination of many parts or building blocks that make up the whole. Vendor... more »

February 2020
It’s All About Engagement

One of the perks of my job is that I get to travel to see dynamic garden centers throughout North America. I’m on planes — a lot. As much as I’d love to regale you... more »

January 2020
New Year, New Plants

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January 2020
Focused on the Future of Gardening

National Garden Bureau (NGB) Executive Director Diane Blazek wants people to know that the organization she leads is a source for not only garden centers, but for home gardeners, members of the media, social media... more »

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