Articles
Your Corner of the Sphere…
We keep hearing the term “value proposition” in the context of identifying and communicating the specific reasons why consumers should be buying our industry’s products at your store. This is especially important not only because... more »
5 Minutes with … Stephen Barlow
Could you share a little about your background? My parents started our business when I was 10, so I’ve grown up in the industry my whole life. I started working when I was about 12.... more »
A Challenging Journey…
I think it’s safe to say that, in modern history, no individual or business has ever been subjected to such rapid change of almost unfathomable magnitude as we have experienced in the past few months... more »
Selling More Pots & Planters
The U.S. Chamber of Commerce has reported a growth surge in the garden center industry since early March, likely due to travel restrictions throughout the country. Garden centers are often exempted from local closure orders,... more »
Using Social Media Effectively in Uncertain Times
With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Lead Like the Mouse
From an early age on through my teenage years, I have fond memories of making the drive with my family from our central Alabama home to the vacation capital of the world. I always looked... more »
Understanding Millennials from the Millennial Perspective
Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
A Training Map for Uncharted Territory
Up is down, out is in, and gray is the new black and white in our unique business. Obviously, I’m not saying something you’re not already feeling. We’re all trying to read “Moby Dick” during... more »Bringing out the Best in Us All
Let’s forget about the doom and gloom that’s dominating the headlines lately, and instead look at some of the good news — the garden centers, greenhouses and individuals who are reaching out and giving back... more »Ready to Grow
Whether you’re old enough to remember Victory Gardens or not, there’s no time like the present to revisit them. Diane Blazek, National Garden Bureau executive director, mentioned them in my interview with her as we... more »
Bee Smart Sat
Heidi Heiland, chief experience officer (CEO) of Heidi's GrowHaus & Lifestyle Gardens in Corcoran, Minnesota, explains how their annual Bee Smart Sat promotes pollinators and native plants and highlights the property’s regenerative and sustainable efforts.... more »
One Bite at a Time
Plants with benefits are not hidden away in “the garden” behind the fence anymore; they’re front and center. Beautifully productive plants are prized more than ever, and selling them for their stylish qualities is also... more »
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