January 2020
Starting Fresh in 2020 By Teresa McPherson

This issue highlights new crop varieties, fresh holiday-driven consumer marketing ideas, 2020 garden trends and more.

Happy New Year! Let’s just start with the obvious, shall we? Since its beginning in 2001 Lawn & Garden Retailer has strived to provide readers with the knowledge and inspiration to manage and grow successful independent garden centers.

Even though the magazine is now a different size, it’s still packed with all the valuable information and ideas you’ve come to rely on to make your garden center successful. As you’re reading, please send me a note to [email protected] to let me know what you think — I’d love to hear it!

Are You Ready for 2020?

Speaking of the new year, we have some fresh holiday-driven consumer marketing ideas for you that are tied to unique and interesting plants. These ideas, writes Maria Zampini, can “generate sales tied to holidays throughout the year, featuring plants that serve multiple purposes — ones that work beautifully as indoor décor, dressed prettily on porches, or designed in holiday-themed beds.”

We also have the scoop on the Garden Media Group’s “The 2020 Garden Trends Report: Seeing 20/20.” Spoiler alert: houseplants are still hot. But wait! There are also some notable trends in outdoor gardening, including frogs and fungi. Intrigued? Click here to learn more.

In addition, we’re also highlighting a slew of new crop varieties in this issue. We’ve compiled more than 30 new varieties that will be available for retail this year. 2020 is also a notable year for the National Garden Bureau, as it celebrates its 100th anniversary. Executive Director Diane Blazek and I recently spoke about the organization and how it serves as a source for not only garden centers, but for home gardeners, members of the media, social media influencers and more. Read the interview here.

Teresa McPherson

Teresa McPherson is the managing editor of Lawn & Garden Retailer. Contact her at [email protected]




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