E-Commerce Connect adds branding and marketing services through new partnership
E-Commerce Connect announced a partnership with Allison Steele Design to provide branding, website and digital marketing services for independent garden centers using the company’s e-commerce platform.
The partnership expands the resources available to members as more independent garden centers build online businesses. In addition to e-commerce technology and drop-shipping services, members will have access to branding, website design, creative services and digital marketing support tailored to the horticulture industry.
“One of the biggest challenges we see isn’t getting a garden center online, it’s helping them stand out once they’re there,” said Souny Kennedy, co-founder of BoomerWrangle and E-Commerce Connect. “We’ve built the technology, supplier network, IGC community and e-commerce infrastructure. Partnering with Allison Steele Design gives our members access to experienced creative professionals who understand how to tell their story, strengthen their brand and create meaningful customer experiences.”
The partnership brings together Allison Steele, founder and creative director of Allison Steele Design, who will oversee creative direction and brand development, along with web designer and developer Aubrey Strother and digital marketing and CRM specialist Lindsey Paholski.
“Relationships have always been at the center of how I work,” Steele said. “Every garden center has its own story, personality and customer base. We’ve created flexible options that allow each client to receive exactly the support they need while helping them build authentic brands for long-term success.”
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