What’s hot in home gardening tools
The global gardening equipment market was valued at approximately $96.86 billion in 2024 and is projected to reach $138.9 billion by 2030, growing at a compound annual growth rate of 6.3%, according to a recent report from Grand View Research. Rising disposable incomes and lower home prices have spurred new real estate development — and with it, a surge in demand for home gardening tools and equipment.
But what kinds of tools are today’s homeowners seeking? To find out, we reached out to two leading gardening tool suppliers about how customer demand has evolved in recent years and which products are now seeing the greatest growth.
Lawn & Garden Retailer: How long has your company been manufacturing gardening tools?
Holly Mundy, vice president of marketing and business development, TDI Brands: Our company has been importing DeWit Garden Tools since 1996. DeWit has been manufacturing high-quality garden tools in the Netherlands for 125-plus years.
Alan Tsai, marketing director, Centurion Brands: For more than three decades, this quietly mighty manufacturer has been shaping the tools that shape our landscapes. After years of crafting for industry giants like Fiskars and Husqvarna, Centurion decided to step into the spotlight in 2010 with its own line of designs — and it’s been reinventing the way we think about garden tools ever since.
Centurion’s design team leans hard into ergonomics — softer grips, lighter alloys and handle geometry that reduces wrist torque. The goal: Tools that work as hard as you do, without leaving you sore the next day.
L&GR: What trends are you seeing in tools/equipment?
Mundy: With the economy being as unstable as it has been this year, the one category that continues to grow is high-quality tools. We are seeing that consumers are willing to invest and demand quality products that aren’t one-season tools. With that mindset, DeWit’s lifetime guarantee is more important now than maybe ever before.
In addition to quality, consumers are looking for equipment with time-saving technology. That’s why our newest product, the Aussie EzySpray, has created such a strong buzz in the market. The Aussie Ezy Spray uses air and water pressure to create a no-pump sprayer making tedious and time-consuming chores like applying pesticides super quick and easy.
Tsai: As the gardening audience evolves, so do their expectations. Centurion has seen the surge of new, younger gardeners — and more women — driving demand for lighter, friendlier, more intuitive tools. The company’s multifunction designs (think trowel-meets-weeder hybrids) and “task-bundled” kits like Prune-Plant-Protect have become quick wins for both IGCs and consumers.
Centurion also points to compact battery sprayers, sustainable repair parts and quick-connect watering gear as next-wave growth categories. “If it saves time, space, or effort — it’s on our radar,” the company says.
Their new PRISMA collection is, quite literally, a bright idea. Think lightweight pruners in cheerful hues, pastel trowels and color-matched handles that add a pop of fun to functionality. It’s about making tools that feel as joyful to look at as they are to use.
L&GR: How has demand changed for tools over the past few years?
Mundy: As previously stated, the demand for quality tools is key. As the exclusive DeWit importer in the U.S., we offer a comprehensive line of tools to fit all needs. The product line is diverse and features multiple handle options with ergonomics in mind for users of all ages, including a mid-sized handle especially designed for raised beds, as well as a junior tool line that’s perfect for first-time youngsters and long-timers who are young at heart.
Tsai: Today’s gardeners — particularly younger, urban and aging demographics — are looking for tools that are easier to handle and require less physical strain. Lightweight materials such as aluminum, reinforced plastic and carbon steel are replacing heavier traditional metals. Ergonomic handles, softer grips and adjustable designs have become major selling points. These improvements make gardening more accessible to people of all ages and ability levels, from seniors maintaining raised beds to younger apartment dwellers tending container gardens.
L&GR: What’s your current bestseller or bestsellers? Why do you think it’s so popular?
Mundy: The classic trowel continues to be the No. 1 bestseller because it’s the most versatile tool. It’s perfect for planting and transplanting alike. We offer a “Bestseller” Tool Display that features 21 different DeWit tools, which continues to be one of our No. 1 bestsellers as well. It’s an IGC must.
Tsai: Among the standouts, our 8-inch Bypass Pruner remains a perennial favorite for its blend of comfort, precision and price. The 27-inch Extendable Double Gear Bypass Lopper is another powerhouse — lightweight (coming in at under 3.5 pounds), strong and capable of chewing through old wood like its celery. Centurion believes the secret isn’t just quality — it’s approachability; tools that feel good in the hand, look good on display and don’t scare away first-time gardeners.
L&GR: What tips or ideas do you have that IGCs can use to sell more gardening tools?
Mundy:
- Have a display set up with compact soil and all the different types of tools you carry — let customers get dirty and dig with a tool before they buy.
- Share positive customer reviews/testimonials on social media and in-store.
- Make grab-and-go gift bundles: include some seeds/bulbs, a watering can and a trowel (DeWit also makes a bottle opener trowel for the less serious gardener, which would make a great gift).
Tsai:
- Merchandise by task, not alphabet. Create “Pruning,” “Planting” and “Watering” zones with clear step-up stories.
- Let customers try them. A simple demo station doubles conversion rates.
- Stay approachable. Offer high-end brands for prestige, but also include value-priced alternatives like Centurion to capture everyday shoppers.
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