Associations
Atlanta Market welcomes new and expanded exhibitors at Summer Market
Atlanta Market will introduce new and expanded exhibitors in its collection of 700+ sales agencies and branded showrooms offering innovative gift resources at the Summer 2024 edition of the July 16-22 Atlanta Market, taking place... more »Teachers to take field trip to explore horticulture
Thirty high school science teachers from across the U.S. are embarking on an immersive summer field trip to horticultural destinations around Indianapolis, Indiana, gaining valuable hands-on experience and insights into careers within the industry. The... more »
That Flower Feeling names 9 to marketing committee
CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the U.S. through a media campaign, the brand... more »
Garden Center Group reveals 2024 Fall Event details
The Garden Center Group Fall Event 2024 will take place Sept. 23-26 in Dallas, Texas, with an Early Bird Marketing Workshop (included in the cost of registration) scheduled for Sunday, Sept. 22. Highlights include: From... more »
New study seeks to understand sustainable floral design practices
A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched. Under the direction of the Floral Marketing Fund (FMF), in partnership with researchers at... more »
Women in Horticulture Week returns May 26
In the U.S., 47% of the workforce is women, a number that has surged by 114% over the last two decades; however, within the green industry, this figure drops to just 9%, according to Garden... more »
Perennial Plant Association celebrates 40 years
This year, the Perennial Plant Association (PPA) celebrates 40 years of connecting professionals, providing education and promoting perennial plants. Since 1984, PPA has welcomed horticulture professionals to a community where passions for perennials run deep... more »
Registration now open for GardenComm conference
Registration is now open for the GardenComm Annual Conference, taking place Aug. 26-30 in Grand Rapids, Michigan. The four-day event, with an optional fifth-day add-on tour, will feature educational sessions, opportunities to connect with horticultural... more »
That Flower Feeling releases new floral marketing assets
That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and... more »
PHS announces 2024 Gold Medal Plant winners
The Pennsylvania Horticultural Society (PHS) has shared its list of 2024 Gold Medal Plant winners, now available to the public through most garden retailers. The Gold Medal Plant Program was created by PHS in 1979... more »
Hotel registration opens for 2024 Farwest Show
Hotel registration is now open for the biggest green industry trade show in the West, the 2024 Farwest Show. The show will be held Aug. 21-23 at the Oregon Convention Center in Portland, Oregon. There... more »
Casual Market Atlanta updates announced
Casual Market Atlanta’s Summer and Fall editions will showcase five fully leased floors of permanent showrooms, with 70+ new and expanded resources. Summer Casual Market Atlanta runs July 15-18, and Fall Casual Market Atlanta runs... more »
Videos
News
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
