Branding

February 2011
Time For A Change? Who Says?

After recently tweaking their logos, mega chains Starbucks and Gap learned that their customers' input is a necessary part of the process. Do you agree?The barista asks me, "Grande Americano with room?" Yes, they know... more »

More Than a Feeling
More Than a Feeling

Inspiration. It's the first stage of product development and often motivates the final sale. Find the right inspiration, and you'll create an upscale shopping experience that transports your retail guests to another place and time.... more »