Marketing

September/October 2023

10 tips to maximize your email marketing

Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for successful email marketing campaigns is a solid database of customer email... more »

August 29, 2023

Free retail locator lists real Christmas tree seller

Retailers that sell fresh Christmas trees in the U.S. can list their retail location on the Real Christmas Tree Board’s (RCTB) online locator. There is no charge for this listing, as this project is supported... more »

August 28, 2023

PDSI’s marketing approach sparks significant interest among younger generations

Plant Development Services (PDSI) reportedly marked significant growth in engaging Millennial and Gen Z audiences in 2023 thanks to a multi-pronged marketing strategy that refocused the company’s branding and social media. Yielding double-digit growth on... more »

August 16, 2023

Fessler Nursery joins Proven Winners, leafjoy brand

The Plant Company has partnered with Fessler Nursery in Woodburn, Oregon, to distribute leafjoy houseplants, opening new markets in the Western U.S. Fessler Nursery will begin delivery of leafjoy houseplants to the following states later... more »

August 1, 2023

ThinkPlants releases 2023-24 New Varieties Catalog

ThinkPlants announced it is releasing a 2023/24 New Varieties catalog as a supplement to its 2022/23 book. ThinkPlants has launched more than 40 new introductions this year and is highlighting these new varieties in a... more »

July 26, 2023

Proven Winners schedules fall 2023 Roadshows

Proven Winners recently announced it has scheduled fall Roadshows for Oct. 10 in Schaumburg, Illinois, and Oct. 17 in Syracuse, New York. Proven Winners' team of plant and retail experts will share their insights on... more »

July 6, 2023

Pen & Petal makes team changes

Pen & Petal Inc. has promoted Olivia Kaatz as account coordinator and project manager, while Joli Hohenstein is leaving her role as marketing and PR specialist. “Olivia Kaatz has been with us for a while,... more »

July 6, 2023

National Garden Bureau announces the 2024 ‘Year of the’ crops

National Garden Bureau (NGB) recently announced the 2024 “Year of the” crops. The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a... more »

July 2023

Green gifting: Sustainable and eco-friendly trends in garden gifts

Sustainability is not just a moment; it’s a movement. Both consumers and brands place value on products that are environmentally friendly and are sustainably sourced, and the gift market is no exception. Green gifting benefits... more »

July 2023

What’s trending for the holidays

From new and novel to the traditional, holiday décor is a hot category for retailers. Read on to see what holiday décor suppliers predict to be top sellers this Christmas. L&GR: What are your best-selling... more »

June 9, 2023

2024 Color + Design Trends released

Dunn-Edwards Corp. has announced its 2024 Color + Design Trends, a collection of 48 hues across four inspired color palettes: New Dawn, Time of Comfort, View to Wonder and Cinematic Heritage. The expert-curated palettes project confidence... more »

June 9, 2023

Pollinator Week begins June 19

Starting June 19, AmericanHort and Horticultural Research Institute (HRI) will be celebrating pollinators through webinars for the green industry. The first webinar will focus on pollinator-friendly Integrated Pest Management (IPM) strategies. Decline of several insect... more »