Marketing
Pantone selects Peach Fuzz as its 2024 Color of the Year
Global color authority Pantone has announced 13-1023 Peach Fuzz as its 2024 Color of the Year. Pantone describes it as "a velvety gentle peach whose all-embracing spirit enriches mind, body and soul. A compassionate and... more »
Pennsylvania Horticultural Society unveils 2024’s top 10 gardening trends
The Pennsylvania Horticultural Society (PHS) shares top trends gardeners can expect to see in 2024 based on what the organization has seen by attending conferences, exhibitions, visiting countless personal and public gardens, and conversations with... more »
NGB adds 2024 intros to its ‘New Plants’ program
National Garden Bureau (NGB) has announced it has added new varieties for 2024 to its "New Plants" program. For almost 40 years, NGB has been showcasing and promoting its members' new plant varieties in the... more »
Is Ship My Plants the new Amazon for garden centers?
It was by selling through Amazon that Rich Christakes, CEO of Alsip Home & Nursery — with locations in Illinois and Indiana — was inspired to create Ship My Plants. “Here at Alsip Home &... more »
8 new varieties named AAS Winners for 2024
All-America Selections (AAS) has announced eight new AAS Winners available for 2024. Brokers, growers and retailers will want to add these proven garden performers to their assortments. Breeder sales contacts are included below each winner’s... more »
Monrovia lists its Top 12 Distinctive Plants for 2024 season
There is so much to look forward to in the 2024 garden. Consumer insights and design trends show that gardening can bring much more to our lives than just beautiful spaces. From creating a connection... more »
NetPS Plant Finder database available to IGCs, online retailers
The NetPS Plant Finder Tool is the plug-and-play database for independent nurseries and garden centers looking to get their plants onto their websites to support the pre-shopping research and garden planning needs of their customers.... more »
Natorp’s Nursery joins Ship My Plants network
Ship My Plants recently announced that Mason, Ohio-based Natorp's Nursery has joined its seller network. With a rich history dating back to 1916, Natorp's Nursery has been a trailblazer in horticulture, serving Cincinnati and beyond... more »
Monrovia opens registration for 2024 ‘Bee a Winner’ pollinator plant giveaway
Pollinator gardening is a big draw — not just for the bees and butterflies, but gardeners and customers, too. Tie into the buzz around Pollinator Month and Pollinator Week with Monrovia's 'Bee a Winner' pollinator... more »
Smithers-Oasis introduces OASIS Forage products for floral arrangements
Smithers-Oasis recently unveiled OASIS Forage Products, allowing gardeners to craft stunning designs using foraged florals and foliage. “Foraging is more than arranging plants in a vase. It is about connecting with nature and orchestrating her... more »
NGB promotes the 2024 “Year of the” crops
National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help retailers promote the 2024 “Year of the” crops. These tools are designed to make life easier and allow all to... more »
Axiom survey finds home gardening interest continues to rise
Interest in home gardening continues to rise despite concerns about the economy, weather and increased time spent at work in 2023. The new study found that home gardeners spent more time and money on gardening... more »
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