Marketing
Communication between businesses and consumers in the horticulture industry is an important topic to revisit periodically in the face of developing technology. In the past, mailers, newsletters and other paper-based publications have long been an...
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HilverdaFlorist has announced it is offering a digital knowledge base, aimed at providing information and expertise to the entire market. The knowledge base, which is accessible via the HilverdaFlorist website, is a comprehensive resource for...
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Ferry-Morse, a leading gardening seed brand, part of the Central Garden & Pet Company portfolio, announced its annual Garden Get-Together will take place on Friday, April 14 on Facebook Live in honor of National Gardening...
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National Garden Bureau (NGB) has devoted 2023 to launching a series of articles, blogs, videos and a webinar that highlight the good that can come from gardening. Most recently, a MAT release directed at consumers about...
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Arbor Day takes place on April 28, and the Arbor Day Foundation is sharing some ways to show their appreciation for nature through tree-related activities. “As we prepare to plant our 500 millionth tree as...
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For most gardeners, a big part of gardening is sharing with others. For Coast of Maine Organic Products, it’s about sharing the love of gardening with the next generation. The company created its Growing Good...
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Vacation club brand WorldMark by Wyndham announced it is launching "Planting Seeds," a pilot program that introduces guests staying at WorldMark Portland Waterfront Park to the concept of urban permaculture through interactive workshops and an on-site...
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Linwell Gardens, headquartered in Beamsville, Ontario, Canada, has joined the ThinkPlants network of breeders, growers and suppliers. This new addition to the ThinkPlants family continues to expand the growing portfolio of genetics and broaden the...
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Terra Nova Nurseries has released select lists of best-of-breeding varieties for five growing attribute categories: “Bigger and Better Foliage,” “Humidity Resistance,” “Sun-Loving,” “Shade-Loving,” and “Compact Growth Habit.” These varieties were bred by Terra Nova’s team...
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This spring, Monrovia announced it is redesigning its labels to reduce the use of plastic material in tags by about 60%. The new design features simplified plant information and a QR code gardeners can use for more...
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Kate Terrell, president and general manager at Wallace's Garden Center in Bettendorf, Iowa, can tell when a text offer has gone out to Wallace’s text club, at least anecdotally speaking, because she says cars immediately...
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Monrovia’s first webinar of 2023 features trend spotter and chief marketing officer Katie Tamony and plant hunter Georgia Clay, who provide design tips and plant inspiration to help you kick off your customers' spring gardens....
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