Marketing
Event Central: Full Moon Party
Sabrina Khal of The Secret Garden in Elk Grove, California, shared how its fall Full Moon Party draws a crowd during an otherwise typically slow month. How did the Full Moon Party come about? Our... more »
Bailey launches Times Square marketing campaign
Bailey recently announced its Endless Summer hydrangeas and First Editions shrubs and trees have made their debut in Times Square, launching a data-driven marketing campaign over Mother’s Day weekend. Timed with the holiday, the activation... more »
Is your garden center telling the right story?
Garden Center Show speaker Jeff O'Brien shares how using data to tell the right story can transform your garden center’s success — because most of us are telling the wrong story. In my March column,... more »
Harnessing the power of Pinterest for your garden center
Garden Center Show speaker Gail Pabst shares how garden retailers can use Pinterest to attract customers and boost sales. Forget fleeting social media trends — imagine a platform where your stunning plant photos and expert... more »
Google data reveals top flowers for 2025
Experts at Arena Flowers analyzed two years’ worth of Google search data to reveal the top floral trends for 2025, with snapdragons, peonies, tulips and pink roses all showing big leaps in online interest. Peonies... more »
Registration now open for 2025 Garden Center Show and Retail Tour
Registration is now open for the 2025 Garden Center Show, taking place Aug. 12 to 13 in Rosemont (Chicago), Illinois. The event kicks off with a pre-show garden center tour on Aug. 11 for an extra fee.... more »
Plant care goes high-tech
Top photo: Garden centers can create and customize QR-code-enabled bench cards in the PlantTAGG system. Photo courtesy of PlantTAGG. A gardener’s success rate with plants starts with making wise plant purchase decisions at the garden... more »
Monrovia creates garden retail opportunities with Lavender Week
Monrovia created Lavender Week to help to keep the Mother’s Day momentum going. The mid-May event highlights all the reasons this popular plant should be included in every garden. “Lavender is such a versatile plant... more »
Event Central: Rockledge Gardens celebrates summer with First Fridays
First Fridays at Rockledge Gardens, which evolved from a weekly Happy Hour event, offers a variety of activities that bring in both new and returning customers. Co-owner Devon Klingman explains why it’s a big draw... more »
10 common marketing mistakes to avoid
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
Monrovia names ‘green drenching’ top 2025 garden design trend
Research from Monrovia finds the connection between gardening and feeling more positive continues to grow year over year since the COVID pandemic. Each year, Monrovia conducts a gardening research study surveying 1,400 homeowners across the... more »
NGB declares 2025 Year of the Asclepias
Each year, the National Garden Bureau (NGB) designates specific crops to honor and promote at all levels of the industry. As part of its “Year of” program, the organization selects one annual, perennial, bulb crop,... more »
Videos
News
February 2, 2026
Seed Your Future schedules horticulture career webinar
February 2, 2026
Bailey Nurseries remembers Gordon Bailey Jr.
January 30, 2026
Costa Farms awarded at TPIE 2026
January 30, 2026
Hoffmann acquires Smith Gardens
January 28, 2026
AFE marks 65 years in 2026
January 27, 2026
Sakata zinnia given two awards
January 27, 2026
