Marketing
Today’s fastest-growing organic gardening company began with a simple question posed to two students by their college professor: Did you know mushrooms can grow on coffee grounds? Alejandro Velez and Nikhil Arora, then seniors at...
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Are you considering e-commerce for your plant business? For many growers and retailers, website construction and maintenance is a daunting task, let alone the tedious management of an e-commerce platform. I thought I would share...
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Call it the greening trifecta of 2021 — everyday gardening meets self-sufficiency meets food origin awareness. The result? A backyard and balcony edible garden boom, where no space is too small for the “foodscaping” movement....
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To provide further consumer awareness and help retail customers sell the award-winning Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a shopper-friendly website, www.kitchenminis.com. The mobile-optimized site lets consumers browse the full...
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North Carolina-based Fifth Season Gardening Co. has found success in marketing its current product selections to the expanding hemp market. The family-owned business specializes in hydroponics, homebrew and organic gardening equipment at its five locations....
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In a world where digital has become an integral piece of every garden center’s marketing strategy, there is only one thing worse than having no strategy at all — having a bad digital marketing plan...
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When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And...
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Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will...
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2021 is National Garden Bureau's "Year of the Sunflower" and its members are sponsoring a #YearoftheSunflower video contest, designed to inspire creative videos from anyone and everyone in the horticulture industry who loves sunflowers. This...
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To help retail and greenhouse customers sell and raise awareness for the Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a free package of promotional sales tools. These helpful resources, including downloadable signage, ready-to-post...
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Monrovia has developed a new series of videos that introduces customers to new varieties, provides tips and showcases inventory. More than a dozen short videos cover everything from new selections to customer favorites. Each segment...
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International Market Centers has announced its June 2021 Market Insights webinar will explore the ways that retailers are preparing for consumers’ return to their stores. The hour-long “Back to Business: Attracting Buyers Back to In-Person Visits” session...
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