Marketing

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Petitti supports eco-friendly products and practices

Whether it’s reducing waste, implementing recycling programs or finding new efficiencies, garden centers are constantly striving to perform in a more eco-friendly manner. Noelle Clark Akin, manager of training and education at Petitti Garden Centers... more »
Merrifield Garden Center

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Mastering garden center merchandising

The old cliche of “stack it high and watch it fly” couldn’t be further from the truth for independent garden centers. Effective merchandising takes much more planning; it’s an ongoing process to introduce your products... more »
Plant Vault plant boutique rare plants Karli Heineman TPIE

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Tropical trendspotting: A boutique houseplant shop focuses on rare and unique plants

A background in fashion might not be commonplace in the plant retail world, but for Karli Heineman, it’s turned out to be a real advantage. Before moving to San Diego from Los Angeles five years... more »
Proven Winners ColorChoice Shrub Madness returns

February 27, 2023
Proven Winners ColorChoice Shrub Madness returns

Proven Winners ColorChoice has announced that Shrub Madness will return Feb. 27. The bracket competition pits shrub against shrub in a battle for the title of World Champion through votes. The contest runs in prediction... more »
Monrovia Home Gardener Ultimate Spring Planning Guide 

February 23, 2023
Monrovia Releases Spring Planning Guide for Home Gardeners

Monrovia recently announced it is offering new inspiration for home gardeners to guide their planning and shopping for spring projects. The new Ultimate Spring Planning Guide offers information and inspiration for creating new and updating existing... more »
Suntory Flowers Goes to the Grammy Awards

February 7, 2023
Suntory Flowers Goes to the Grammy Awards

Suntory Flowers once again delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs Inc., the official botanical artist for the GRAMMYs. The 65th Annual GRAMMY Awards took place February 5 at the... more »
Groovy Plants Ranch food truck 1

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Going Mobile: Considerations for Incorporating a Food Truck at Your IGC

You have a store full of customers — how can you get them to stay longer? Feed them of course. Two garden centers share the different roads they followed to having food trucks on their property and... more »
Natureworks entrance

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Focused on Organic Gardening

Nancy DuBrule-Clemente isn’t afraid of a challenge. She founded the landscape company and destination garden center Natureworks in southern Connecticut in 1983 as a woman-led, organically focused company at a time when gardening was chemical... more »

January 24, 2023
NGB Offers Expanded Marketing Tools for “Year of the” Crops

National Garden Bureau (NGB) is once again trying to make life easier for retailers and growers this spring! NGB has created trendy, creative and on-point marketing tools available now to help promote the 2023 “Year... more »

January 17, 2023
Vegetable Gardeners to Spend More Time and Money in 2023

A new study found that, despite time pressures and the ability to engage in other activities, vegetable gardeners are looking to spend more time and money in 2023. The research, conducted by Axiom Marketing, a... more »
Monrovia Rewards

January 11, 2023
Monrovia Launches Consumer Rewards Program

Monrovia is encouraging customers to shop online and then pick up their purchases at a local independent garden center with its new rewards program. Gardeners who create an online account will now earn points every... more »
Pleasant View Gardens 2023 Guide

January 10, 2023
Pleasant View Gardens Releases Retailer Guide for 2023

Pleasant View Gardens (PVG) has released its new Retailer/Landscaper Guide for the 2023 growing season, which is in addition to the already launched Grower Resource Guide. With 120 pages of flowering plants, the new guide... more »