Marketing

The importance of community relationships Jake Scott Innovative Ideas

February 2024
The importance of community relationships

Recently, I received an email from a teacher at one of our area high schools asking if I would be interested in having a student “intern” this coming spring season. I was surprised to hear... more »
The winter farmers market helped to bring customers into the garden center and increase sales for other items as well.

February 2024
Should you start a winter vegetable market?

Vic Vanik said starting a winter vegetable program and farmers market was “a game-changer” for Four Seasons Greenhouse and Nursery. He and his wife Gail bought the company in 1998, a grower-retailer in Dolores, Colorado,... more »
From seed to store How an agribusiness became a shopping destination 800

February 2024
From seed to store: How an agribusiness became a shopping destination

When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »

February 2024
2024: Year of the African violet

Each year, the National Garden Bureau (NGB) designates specific crops to honor and promote at all levels of the industry. As part of its “Year of” program, the organization selects one annual, perennial, bulb crop,... more »
Discover the Top 100 Searched Plants of 2023 from NetPS Plant Finder Tool

January 31, 2024
Discover the Top 100 Searched Plants of 2023 from NetPS Plant Finder Tool

In 2023, red creeping thyme (Thymus praecox 'Coccineus') emerged as the most searched-for plant on the NetPS Plant Finder Tool, signaling a shift in customer preferences. And while trees and shrubs continued to dominate the... more »
Shop Monrovia brings new customers to garden retailers

January 30, 2024
Shop Monrovia brings new customers to garden retailers

The Shop Monrovia Program allows customers to pre-purchase inventory to be picked up at local garden centers. “Think of it as a special-order system,” said Katie Tamony, Monrovia chief marketing officer. “Your customers are getting exactly... more »
Wave petunias to bring color to 2024 GRAMMY Awards

January 19, 2024
Wave petunias to bring color to 2024 Grammy Awards

PanAmerican Seed's Wave spreading petunias will star in the red-carpet designs of Tu Bloom, the official botanical artist for the Grammy Awards. On Sunday, Feb. 4, the 66th Grammy Awards will honor top-performing recording artists... more »
Monrovia’s Bee a Winner Program enrollment deadline is April 1

January 12, 2024
Monrovia’s Bee a Winner Program enrollment deadline is April 1

Garden centers can generate more than buzz for their stores by securing your spot in Monrovia’s 2024 Bee a Winner pollinator plant giveaway. The deadline to enroll in the program is April 1. Monrovia is... more »
Proven Winners Garden State Bulb

January 10, 2024
Proven Winners to offer new bulb program

Proven Winners and Garden State Bulb Co. are partnering to create an exclusive new flower bulb program for retailers and consumers. The collaboration is Proven Winners’ first foray into the flower bulb market, and a... more »
Gardeners returning to 'nostalgic' plants, Monrovia study finds

January 9, 2024
Gardeners returning to ‘nostalgic’ plants, Monrovia study finds

When it comes to plant choices, the classics are back, according to a recent survey conducted by Monrovia. Home gardeners are returning to flowers and shrubs that offer timeless appeal as an antidote to the hectic... more »
Terra Nova Nurseries releases 2024 Pantone Color of the Year plant list

January 3, 2024
Terra Nova Nurseries releases 2024 Pantone Color of the Year plant list

Terra Nova Nurseries recently unveiled its annual Pantone Color the Year Plant List in honor of the recently announced Pantone 13-1023 Peach Fuzz for 2024. Terra Nova’s roster of companion plants includes 19 best-of-breeding varieties... more »
A lot of new ideas at Wallace’s Garden Center come not only from staff, but from visiting other garden centers.

January 2024
Cultivating innovation in the garden center

It’s no secret innovation is key to staying relevant in garden retail. Lawn & Garden Retailer explored hot retail topics in a recent roundtable webinar with several recipients of its Innovator Awards: Edna Kane, Butterfly... more »