Marketing
Monrovia generated a buzz with 2023 Bee a Winner pollinator plant giveaway
Monrovia’s 2023 "Bee a Winner" pollinator plant giveaway was a buzzing success. Last year, Monrovia partnered with more than 200 garden centers across the country to promote the importance of pollinator-attracting plants, giving away select... more »
Winners’ circle: 14 award-winning varieties to stock your benches
Adding new varieties to your retail bench is critical for increased sales as new trends emerge and consumers’ wants and needs shift. Choosing new varieties that are tried and true can help you set your... more »
Trending in ‘24: 6 home gardening trends to watch for next season
It’s not always about the “latest and greatest” — garden trends sometimes also include topics or gardening practices that have gained renewed interest due to new gardeners picking up the pastime. Here are some gardening... more »
580 retailers participate in SAF’s Petal It Forward event
The Society of American Florists’ ninth annual Petal It Forward event on Oct. 18 drew in participants from 580 floral businesses in all 50 states (and seven countries) — all helping to spread the joy of flowers. The... more »
Terra Nova Nurseries releases companion plants list for 2024 Colors of the Year
Terra Nova Nurseries is sharing a list of 25 companion plants corresponding with several popular colors of the year announced for 2024. The company’s selection of best-of-breeding varieties showcases a range of hues and tones... more »
Dümmen Orange contributes nearly $250K to Yellowstone Forever
Dümmen Orange has contributed nearly $250,000 in donations to Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. This total includes donations over the past three years from Dümmen Orange to Yellowstone Forever. “We are thrilled that... more »
Guide available on preparing for Small Business Saturday
Nonprofit Heart on Main Street has released a guide for retailers to prepare for Small Business Saturday. Small Business Saturday is a pivotal day for independent retailer, allowing opportunities to increase sales, engage with the... more »
NGB Therapeutic Garden Grant winners announced
National Garden Bureau, along with program sponsors American Meadows, Ball Horticultural and Sakata Seed America, have announced the five therapeutic gardens receiving grants and in-kind donations totaling more than $7,500. This announcement marks the 10th... more »
Bemis Farms Nursery owners receive Sunbeam Social Media Award
Suntory Flowers recently announced that Ed and Tina Bemis of Bemis Farms Nursery are the winners of the Alive With Flowers — Sunbeam Social Media Award, in partnership with America in Bloom (AIB). Awards were... more »
PDSI partners with garden influencer
Plant Development Services (PDSI) recently announced a strategic partnership with garden content creator Linda Vater. This collaboration will highlight PDSI’s flagship brands in videos, new digital planting guides, newsletters, web articles, and more. As people... more »
That Flower Feeling schedules free floral marketing webinar
That Flower Feeling, a marketing initiative dedicated to the growth of the fresh cut flower industry, recently announced it will host a webinar "Mastering Floral Marketing Assets: A Path to Business Growth" at 2 p.m.... more »
Register now to learn from the most innovative garden centers
Join L&GR editors and some of the industry’s most innovative garden center owners and operators for a first-of-its-kind roundtable, scheduled to take place online at 2 p.m. on Nov. 2. Register here. During this engaging... more »
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April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
