Marketing

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Increase Your Social Media Reach

When it comes to the ever-evolving algorithms of social media giants like Facebook and Instagram, keeping your store’s organic reach steady can be a challenge. Whether you’re starting from scratch with building your garden center’s... more »

January 28, 2022
MarkWatch Creates FAQ Video on Plant Trademark Usage

MarkWatch has released a new video answering frequently asked questions about the proper usage of trademarks. The video answers questions a business might have after being contacted by MarkWatch. Questions such as “What is a... more »

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Growing a New Brand

Today’s fastest-growing organic gardening company began with a simple question posed to two students by their college professor: Did you know mushrooms can grow on coffee grounds? Alejandro Velez and Nikhil Arora, then seniors at... more »
Groovy Plants Ranch plant and box

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Considering E-Commerce for Your Garden Center?

Are you considering e-commerce for your plant business? For many growers and retailers, website construction and maintenance is a daunting task, let alone the tedious management of an e-commerce platform. I thought I would share... more »
NHS preview Ground Rules

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Ground Rules

Call it the greening trifecta of 2021 — everyday gardening meets self-sufficiency meets food origin awareness. The result? A backyard and balcony edible garden boom, where no space is too small for the “foodscaping” movement.... more »
PanAmerican Seed to Promote Kitchen Minis on New Consumer Website

August 23, 2021
PanAmerican Seed Launches Kitchen Minis Website

To provide further consumer awareness and help retail customers sell the award-winning Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a shopper-friendly website, www.kitchenminis.com. The mobile-optimized site lets consumers browse the full... more »

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Adding Hemp as a Product Category

North Carolina-based Fifth Season Gardening Co. has found success in marketing its current product selections to the expanding hemp market. The family-owned business specializes in hydroponics, homebrew and organic gardening equipment at its five locations.... more »

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Marketing Trends to Avoid in 2021

In a world where digital has become an integral piece of every garden center’s marketing strategy, there is only one thing worse than having no strategy at all — having a bad digital marketing plan... more »
Quick & Easy MARKETING SOLUTIONS FOR GARDEN CENTERS

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Quick & Easy Marketing Solutions for Garden Centers

When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »

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Growing an Integrated Marketing Plan on a Budget

Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will... more »
NGB Sponsors #YearoftheSunflower Video Contest

May 12, 2021
NGB Sponsors #YearoftheSunflower Video Contest

2021 is National Garden Bureau's "Year of the Sunflower" and its members are sponsoring a #YearoftheSunflower video contest, designed to inspire creative videos from anyone and everyone in the horticulture industry who loves sunflowers. This... more »

May 11, 2021
PanAmerican Seed Launches Promotional Package for Kitchen Minis Collection

To help retail and greenhouse customers sell and raise awareness for the Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a free package of promotional sales tools. These helpful resources, including downloadable signage, ready-to-post... more »

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