Marketing

January 2018
Growing Customers

The next time you're in traffic behind someone looking at a cell phone or watching an employee hide in a bathroom stall to change their Facebook status ... be grateful. You see, this little device... more »

January 2018
Style Awakenings in 2018

On a recent morning as I was waking up, I turned on the radio to catch the headlines, and I heard that according to the Bloomberg Market Report (November 2017), residential construction starts are up... more »

January 2018
Easy Tools to Sell More Plants

Every year since 1980, the National Garden Bureau (NGB) board of directors has chosen one annual, one edible, one perennial and one bulb (added in 2015) as the selected classes for our "Year of the"... more »

July 2017
Anniversary & Expansion

In this industry, there is no shortage of incredible family stories, and Wasson Nursery in Indiana is one of them. This garden center may not be the oldest one out there, and it may not... more »

July 2017
Getting Customers Excited

On a Saturday afternoon in early March, a local garden club gathers at Family Tree Nursery for their spring kick-off meeting. It’s an annual tradition of the club to hold its March meeting at Family... more »

June 2017
Thinking Outside the Box: Why Classes & Events Matter

Children watch with rapt attention near the stage. Families crowd the aisles. Young couples lean against plant benches filled with shapely pumpkins and showy rudbeckia. Guests of all ages reach for their phones, waiting for... more »

March 2017
The Garden Retail I Dream Of

It wasn’t until I began helping my flute teacher in her garden as a way to pay for my lessons that I discovered the thrill of a freshly weeded vegetable patch or the excitement of... more »

March 2017
When a Display is Not Just a Display

While stuck on long flights I bring garden magazines and devour them from the ground up. They still motivate even this old “been there, seen that” nursery worker turned garden designer. With so much hostage... more »

March 2017
Maximize Your Email Marketing

Knowing what components to include in your next email campaign can be tricky, especially if you don’t yet have much data to indicate what content your customers and subscribers want. On the one hand, you... more »

February 2017
12 Months of Eco-Friendly Sales Goals

How many eco-conscious shoppers do you encounter in your garden center daily? This is still a hugely untapped market when talking about everyday sales encounters and should really be considered a viable business strategy, not... more »

February 2017
Using Scientific Research to Sell More Wild Bird Products

Over the past decade, numerous studies on the science of wild bird feeding have yielded results that can be used by independent retailers to sell consumers products that will attract more birds that consume more... more »

January 2017
American Made

Over the past few years, many surveys have shown Americans expressing an increased interest in buying American- made products. However, when it comes to everyday shopping or impulse purchases, the retail price on comparative products... more »


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