Marketing
Women in Horticulture Week returns
For the first time in history, female gardeners have outnumbered their male counterparts competing for medals at the prestigious Chelsea Flower Show. Some 58% of designers participating in this year's event are women, placing men... more »
Hydrangea ‘Pop Star’ begins summer garden center tour
Hydrangea ‘Pop Star’, the newest introduction into the Endless Summer collection, is going on tour to celebrate its official retail launch for Spring 2023. The Pop Star Concert Series will travel coast-to-coast with musically themed... more »
Merchandising inspiration from California Spring Trials
A little rain didn’t dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On the following pages is some creative inspiration you can bring to... more »
3-Season crops for more sales
Three-season crops were a continuous trend at California Spring Trials. We caught up with some breeding companies to find out more about these season extenders and how garden centers can promote them to their customers.... more »
Creating a buzz about pollinators
June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help... more »
Video tips and tricks for garden centers
Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for... more »
KidsGardening offers educational tools and materials to independent garden centers
KidsGardening has announced a new service to provide garden centers resources and the opportunity to connect and engage with their own community of caregivers, teachers, parents, and other garden educators. As the popularity of gardening... more »
Beyond the brick and mortar: A race for revenue and relevance
In Simon Sinek’s book “Start With Why,” he addresses the “Law of Diffusion of Innovation.” It’s a fancy way of saying there is a wide range of decision-making for IGCs who want to leap into... more »
Monrovia releases customers’ top trends for 2023
What plants will garden center customers be looking for this season? Monrovia has announced a few consumer trends that offer some insights into the styles, plants, and gardening topics retail customers are interested in right... more »
PLNTD in the community
Danielle and Lauren Gambino have always had a love for plants, but it wasn’t until 2020 and the COVID-19 pandemic that these sisters decided to turn their hobby into their business. Danielle had a retail... more »
5 Floral trends for 2023
Bright and flashy colors, dried and preserved blooms, and a nod to nature are among some of this year’s floral trends. Read on to see what trends you’ll want to promote in your garden center.... more »
Social media and horticulture
Communication between businesses and consumers in the horticulture industry is an important topic to revisit periodically in the face of developing technology. In the past, mailers, newsletters and other paper-based publications have long been an... more »
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News
October 3, 2023
That Flower Feeling schedules free floral marketing webinar
October 3, 2023
Register now to learn from the most innovative garden centers
October 3, 2023
Stuppy Greenhouse hires regional sales manager
October 2, 2023
DeVry Greenhouses joins ThinkPlants network
October 2, 2023
February 2024 Shoppe Object to include second venue
September 29, 2023
Garden Center Group announces 2024 dates
September 29, 2023
