Marketing

Understanding Millennials from the Millennial Perspective

June 2020
Understanding Millennials from the Millennial Perspective

Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
Growing Future Gardeners With Kids Gardening

May 2020
Growing Future Gardeners

Gardeners and garden industry professionals know that the best plants are the ones that have strong beginnings. Seeds that are sown in well-draining soil, exposed to optimal temperatures and given just the right amount of... more »

April 13, 2020
Industry Leaders Provide Coronavirus Messaging for IGCs

The greatest opportunity in the horticulture industry may be upon us in response to COVID-19, to immediately increase awareness of the benefits of plants and to mobilize consumers to be vigilant and prepared to promote... more »

April 8, 2020
NICH Creates Resources to Promote Horticulture

The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization's Social Media Committee and the Health and Community Committee created the series... more »

April 8, 2020
IGCs, Nurseries and Flower Shops Provide Safe Way to Celebrate Spring Holidays

People are being asked to hunker down even further this week and traditional springtime gatherings are all on hold. During this uncertain time, California nurseries, garden centers and flower shops are adapting, staying open and... more »

April 6, 2020
Proven Winners Creates Facebook Group to Help IGCs Meet Today’s Challenges

Proven Winners has created a new Facebook group to help independent garden centers meet some of the challenges they are facing during the COVID-19 pandemic. The Facebook group, Proven Winners IGC Connect, is set up... more »
Independent garden centers can benefit by joining an ecommerce network.

March 2020
Expanding Ecommerce

Passion, vision and ethics — it helps you visit the homes and lives of your customers and give them what they want and need. As of now, the horticulture industry has really stepped up its... more »

February 2020
Brand Aid

Many businesses are developing a new strategy to market their story. There is no one component to make it work, but a combination of many parts or building blocks that make up the whole. Vendor... more »

February 2020
It’s All About Engagement

One of the perks of my job is that I get to travel to see dynamic garden centers throughout North America. I’m on planes — a lot. As much as I’d love to regale you... more »

January 2020
Focused on the Future of Gardening

National Garden Bureau (NGB) Executive Director Diane Blazek wants people to know that the organization she leads is a source for not only garden centers, but for home gardeners, members of the media, social media... more »
Hitting the Target: Marketing to Shoppers Under 40

July 2019
Hitting the Target: Marketing to Shoppers Under 40

"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »
Kitty Munger 10 Tips for Garden Retailers to Take Great Photos

June 2019
10 Tips for Garden Retailers to Take Great Photos

Whether snapping photos on your smartphone to post on your social media pages or staging plant product shots for your website, taking photos is key to your marketing plan. Here are a few tips you... more »

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