Women in hort week returns

May 25, 2023
Women in Horticulture Week returns

For the first time in history, female gardeners have outnumbered their male counterparts competing for medals at the prestigious Chelsea Flower Show. Some 58% of designers participating in this year's event are women, placing men... more »
Hydrangea ‘Pop Star’ begin summer garden center tour

May 22, 2023
Hydrangea ‘Pop Star’ begins summer garden center tour

Hydrangea ‘Pop Star’, the newest introduction into the Endless Summer collection, is going on tour to celebrate its official retail launch for Spring 2023. The Pop Star Concert Series will travel coast-to-coast with musically themed... more »
Ball Ingenuity hydrangea 'Tabletensia'

Merchandising inspiration from California Spring Trials

A little rain didn’t dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On the following pages is some creative inspiration you can bring to... more »

3-Season crops for more sales

Three-season crops were a continuous trend at California Spring Trials. We caught up with some breeding companies to find out more about these season extenders and how garden centers can promote them to their customers.... more »
stock The importance of pollinators continues to rise, and there are a number of free resources available for garden centers to help educate your customers.

Creating a buzz about pollinators

June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help... more »
Video Tips and Tricks for Garden Centers

Video tips and tricks for garden centers

Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for... more »
stock KidsGardening Announces Activities to Promote Kids Garden Month

May 15, 2023
KidsGardening offers educational tools and materials to independent garden centers

KidsGardening has announced a new service to provide garden centers resources and the opportunity to connect and engage with their own community of caregivers, teachers, parents, and other garden educators. As the popularity of gardening... more »
Beyond the Brick and Mortar: A Race for Revenue and Relevance

Beyond the brick and mortar: A race for revenue and relevance

In Simon Sinek’s book “Start With Why,” he addresses the “Law of Diffusion of Innovation.” It’s a fancy way of saying there is a wide range of decision-making for IGCs who want to leap into... more »

April 27, 2023
Monrovia releases customers’ top trends for 2023

What plants will garden center customers be looking for this season? Monrovia has announced a few consumer trends that offer some insights into the styles, plants, and gardening topics retail customers are interested in right... more »
PLNTD in the Community How one garden shop has become a platform for doing more, giving back and spotlighting other businesses in Jersey City, New Jersey.

PLNTD in the community

Danielle and Lauren Gambino have always had a love for plants, but it wasn’t until 2020 and the COVID-19 pandemic that these sisters decided to turn their hobby into their business. Danielle had a retail... more »
Star Roses and Plants hydrangea 'Cherry Explosion'

5 Floral trends for 2023

Bright and flashy colors, dried and preserved blooms, and a nod to nature are among some of this year’s floral trends. Read on to see what trends you’ll want to promote in your garden center.... more »
What can your garden center do to stand out in a crowded marketplace to develop t brand affinity

Social media and horticulture

Communication between businesses and consumers in the horticulture industry is an important topic to revisit periodically in the face of developing technology. In the past, mailers, newsletters and other paper-based publications have long been an... more »