Marketing
Garden Center Group announces 2024 dates
Danny Summers, managing director of The Garden Center Group, recently announced dates and location of its 2024 Fall Event. The event is scheduled to take place Sept. 23-26, 2024, in Dallas, Texas. The annual event... more »
Garden Media Group celebrates 35 years
Over the last three and a half decades, the horticulture industry has seen many success stories — Knock Out Roses, Endless Summer hydrangeas, Costa Farms’ O2 for You and Wave petunias, to name a few.... more »
Suntory Flowers’ flamingo topiaries dazzle at Florida botanical garden
Suntory Flowers’ catharanthus Soiree Kawaii varieties adorned 24 flamingo topiaries at Peace River Botanical & Sculpture Gardens in Punta Gorda, Florida, from Dec. 15 through Sept. 13. The first half of the year, the flamingos... more »
Gardening Simplified show celebrates 1st anniversary
Proven Winners ColorChoice Shrubs’ Gardening Simplified show is entering its second year of broadcasting. The radio show and podcast has had over 81 million unique listeners since its kickoff a year ago, and based on... more »
SAF’s Petal It Forward scheduled for Oct. 18
The Society of American Florists’ annual goodwill giveaway, in which floral businesses hand out two bouquets — one for the recipient to keep and one for them to give away — returns Wednesday, Oct. 18. For... more »
Intent to bid submitted for U.S. to host World Horticultural Exposition
The World’s Fair Bid Committee Educational Fund recently announced its intent to submit a bid on Sept. 18 to host the 2029 International Horticultural Expo in Minnesota. International Horticultural Exhibitions are hosted throughout the world... more »
2024 Garden Trends Report now available
Garden Media Group has announced its 2024 Garden Trends Report is now available. The report presents seven upcoming trends positioned to influence consumer actions in the coming year. The overarching theme connecting these trends, Eco-Optimism,... more »
CalFlowers awarded SAF’s Marketer of the Year Award for floral marketing campaign
A national marketing campaign that promoted flowers as self-care — with free assets available to retailers — has received the Society of American Florists’ 2023 Marketer of the Year award. CalFlowers’... more »
Taking third place: Making your IGC a community gathering space
What do two plant sellers have in common with a sprawling indoor/outdoor shopping complex and a vintage reseller? They all focus on being a “third place” in their community — a place outside of home... more »
How to engage with new and returning customers
Engaging with new and old customers is a challenging prospect for business owners in all industries. This age of constant media consumption and the ability for consumers to remove ads from their lives causes friction... more »
10 tips to maximize your email marketing
Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for successful email marketing campaigns is a solid database of customer email... more »
Free retail locator lists real Christmas tree seller
Retailers that sell fresh Christmas trees in the U.S. can list their retail location on the Real Christmas Tree Board’s (RCTB) online locator. There is no charge for this listing, as this project is supported... more »
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April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
