Marketing
The National Retail Federation reports that 40% of Christmas shopping beginning right after Labor Day, so it’s no stretch to say that garden centers should begin their Valentine’s Day marketing before — or immediately after —...
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Garden Media Group owner Katie Dubow had been actively avoiding one of the trends featured in her company’s latest Garden Trends Report — but she encourages garden centers not to do so. “The TikTok trend...
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It’s recent enough that I can still see (and hear) very clearly in my rearview mirror the campaigns for the midterm elections that took place on the federal, state, and local levels during one of...
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These 10 feature articles were the most read in 2022. 1. 10 Retail Merchandising Best Practices to Follow in Your Store Good retail merchandising optimizes how products are displayed in-store and ensures that their features...
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These garden retail news items were the top 10 most viewed news stories in 2022. 1. Bailey Reveals New Endless Summer Hydrangea Bailey is kicking off 2022 by introducing ‘Pop Star’ hydrangea, the newest variety...
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There's no better place to be than home for the holidays, but after moving back to my hometown earlier this year, this Christmastime phrase takes on a whole new meaning. I took the opportunity to...
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Pantone has announced that its Color of The Year for 2023 is Viva Magenta 18-1750. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of...
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It's time to take poinsettia off Santa's 'naughty' list, says University of Missouri Extension horticulturist David Trinklein. He says its pretty bracts and leaves pose no danger to people and pets, other than possible allergic...
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With consumer interest in gardening continuing to gain momentum across North America, Proven Winners has expanded its commitment to support home gardener success. It hosted an inaugural group of content creators to a Proven Winners Creators Roundtable held...
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Proven Winners hosted its free, one-day Roadshow in September in Minneapolis, Minnesota, and in October in Lancaster, Pennsylvania. Nearly 200 attendees gathered for the retail-focused event in Lancaster. The day began with a consumer marketing...
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Seed Your Future has created Green Career Week to take place Oct. 3-7 as a national campaign led by industry professionals to increase awareness about green industry careers (aka in your garden center) and help...
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(Cattleya photo courtesy of Smithsonian Gardens) Luckily for all of us in the horticulture industry, it does not look like orchids are going out of favor anytime soon. Houseplants have seen a huge surge in...
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