Marketing
The 2016 Garden Center Symposium Releases Speaker Line-Up
The 2016 Garden Center Symposium, scheduled for Wednesday and Thursday, Jan. 20-21, 2016, promises to provide plenty of ideas ready to help IGC's increase their income stream. This annual event, now in its 52nd year,... more »
NGB Announces 2016 Crops
National Garden Bureau (NGB) has chosen the four plant classes that will be featured in the 2016 "Year of the" program.Yes, there are now four different classes instead of the usual three. NGB has expanded... more »Participate in KSU Marketing Research
Researchers at Kansas State University are conducting a study that focuses on how nurseries and garden centers market their businesses and are looking for survey participants.Questions in the survey will focus on marketing practices, their... more »
Under A Foot Plant Co. Debuts Drought-Wise Campaign
Under A Foot Plant Co. has added a new Drought-Wise campaign for all of their marketing programs for spring 2016. An all-new Drought-Wise symbol is now located on the front of all drought-tolerant plant tags... more »Monrovia Partners With Reality Show
Monrovia has partnered with "Home Free", a new reality competition show where deserving couples vie to win the keys to a fully landscaped, renovated residence. Hosted by famed contractor Mike Holmes, the nine-episode run airs... more »AAS Teams Up with Chef Jonathan Bardzik
All-America Selections (AAS) will promote AAS Winners in the form of cooking videos that use vegetables/edibles that performed well in AAS Trials. More than 325 varieties have been trialed over 82 years and named as... more »
Dramm Corp. Will Be Seen on FYI Network
Dramm Corporation's Rain Wands will be spotlighted on the FYI Network's "Home Factory", in a segment airing July 25 at 9:30 p.m. CST. "It's going to be a very fun and educational feature," said Hans... more »
Retail-Worthy Snapshots
Every year California Spring Trials guarantees breeders' new variety introductions, but here are some standout merchandising display ideas from this year's event. Syngenta Pacific Plug & Liner Explaining Edibles 1. Use "decision tree" signage to... more »UK Trade Show Glee Reinvents Itself
As demonstrated by the hundreds of international buyers who return year after year, one of the best opportunities to source quality British gardening suppliers is to visit the UK's major annual garden retail trade show,... more »Heard on the Radio
The buzzword "superfood" is printed in nearly every magazine that lands in my mailbox. Whether it's the hottest nutrient-packed snack that "you need to try" or a celebrity's praise for a trendy "new" veggie, the... more »Rewarding Your Customers
From bonus bucks to steep discounts, shoppers want to know what's in it for them when they walk into a store. Products and services are important, but often they are hunting for an added incentive... more »
Got Plants?
Five years ago, business slowed for garden centers across Arizona much as it did for the rest of the country. Looking for a way to increase sales for its members, the Arizona Nursery Association (ANA)... more »Sign up to receive updates from L&GR.
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