Marketing

SAF Petal It Forward 2023

September 15, 2023
SAF’s Petal It Forward scheduled for Oct. 18

The Society of American Florists’ annual goodwill giveaway, in which floral businesses hand out two bouquets — one for the recipient to keep and one for them to give away — returns Wednesday, Oct. 18. For... more »
Intent to Bid submitted for U.S. to host World Horticultural Exposition

September 13, 2023
Intent to bid submitted for U.S. to host World Horticultural Exposition

The World’s Fair Bid Committee Educational Fund recently announced its intent to submit a bid on Sept. 18 to host the 2029 International Horticultural Expo in Minnesota.  International Horticultural Exhibitions are hosted throughout the world... more »
2024 Garden Trends Report now available

September 12, 2023
2024 Garden Trends Report now available

Garden Media Group has announced its 2024 Garden Trends Report is now available. The report presents seven upcoming trends positioned to influence consumer actions in the coming year. The overarching theme connecting these trends, Eco-Optimism,... more »
That Flower Feeling Color Logo

September 11, 2023
CalFlowers awarded SAF’s Marketer of the Year Award for floral marketing campaign

A national marketing campaign that promoted flowers as self-care — with free assets available to retailers — has received the Society of American Florists’ 2023 Marketer of the Year award. CalFlowers’... more »
Planthropy living wall and model

September/October 2023
Taking third place: Making your IGC a community gathering space

What do two plant sellers have in common with a sprawling indoor/outdoor shopping complex and a vintage reseller? They all focus on being a “third place” in their community — a place outside of home... more »
How to engage with new and returning customers Ashcombe

September/October 2023
How to engage with new and returning customers

Engaging with new and old customers is a challenging prospect for business owners in all industries. This age of constant media consumption and the ability for consumers to remove ads from their lives causes friction... more »

September/October 2023
10 tips to maximize your email marketing

Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for successful email marketing campaigns is a solid database of customer email... more »
Free retail locator lists real Christmas tree seller

August 29, 2023
Free retail locator lists real Christmas tree seller

Retailers that sell fresh Christmas trees in the U.S. can list their retail location on the Real Christmas Tree Board’s (RCTB) online locator. There is no charge for this listing, as this project is supported... more »
PDSI's marketing approach sparks significant interest among younger generations

August 28, 2023
PDSI’s marketing approach sparks significant interest among younger generations

Plant Development Services (PDSI) reportedly marked significant growth in engaging Millennial and Gen Z audiences in 2023 thanks to a multi-pronged marketing strategy that refocused the company’s branding and social media. Yielding double-digit growth on... more »
Leafjoy and Proven Winners

August 16, 2023
Fessler Nursery joins Proven Winners, leafjoy brand

The Plant Company has partnered with Fessler Nursery in Woodburn, Oregon, to distribute leafjoy houseplants, opening new markets in the Western U.S. Fessler Nursery will begin delivery of leafjoy houseplants to the following states later... more »

August 1, 2023
ThinkPlants releases 2023-24 New Varieties Catalog

ThinkPlants announced it is releasing a 2023/24 New Varieties catalog as a supplement to its 2022/23 book. ThinkPlants has launched more than 40 new introductions this year and is highlighting these new varieties in a... more »
Proven Winners Hosts Retail Roadshow Jessica DeGraaf

July 26, 2023
Proven Winners schedules fall 2023 Roadshows

Proven Winners recently announced it has scheduled fall Roadshows for Oct. 10 in Schaumburg, Illinois, and Oct. 17 in Syracuse, New York. Proven Winners' team of plant and retail experts will share their insights on... more »