Gardening and Chickens Go Hand in Hand

Backyard chickens and gardening go hand in hand. Both play such an important role in being more self-sufficient and helping feed a family with what can be produced on someone's own land with their own... more »

January 7, 2019
Proven Winners Delivered 2 Billion Impressions in 2018

With an initial goal of delivering 1 billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio,... more »

The Wind Beneath Our Wings

According to the Ruby-throated hummingbird migration map (, hummingbirds typically make their seasonal debut in Florida around late February or early March. They continue their progression north and west toward the Dakotas and Canada, through... more »

Yours to Use

Ask any garden center owner if they would like to sell more plants, and I’m pretty sure they will all answer “yes!” Ask them if they would like to sell more plants and have many... more »
Collegiate Plant Initiative

Attracting and Empowering New Customers

The Collegiate Plant Initiative (CPI) is a nonprofit organization with a mission to make people who love plants and find the plants people love. Made up of undergraduate students without backgrounds in plant science or... more »

5 Tips to Bring More Buzz to Your Store

We live in a fast-paced world where innovation happens daily. In many cases, these improvements are time-savers — products that enable us to finish faster and/or do more. Being a gardener myself for more than... more »

Creating Advocates

Since the dawn of commerce many things have changed in the world of marketing. Technologies have advanced, and we’re able to reach our audiences in ways that once seemed impossible. However, if one standard has... more »

Good Websites Have a Goal

Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »

Selling to 4 Generations & More

It's a fascinating time in retail lawn and garden right now! We are actively selling to FOUR generations. I’m not sure if this has ever happened before — and it certainly hasn’t happened with so... more »

All About the Neighbors

Swansons Nursery has a long history in the Crown Hill neighborhood of Seattle, Washington, opening at its current location more than 90 years ago. A lot has changed from the Roaring ‘20s to today, but... more »

Beyond Tomatoes: What’s Trending in Home Grown?

Edible plants have always been a component of the home garden, and their popularity continues to increase. According to last year’s National Gardening Survey, the DIY yard and garden industry is growing at a slow... more »

Practical Organic Gardening in Retail

You are what you eat. While a little cliché, it makes a good point. What we put into our bodies is the fuel that keeps us going. Eating food is the all-inclusive unifier. Breaking bread... more »


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