Marketing
What Your Customers Should Hear
The importance of a good brand image is high on the agenda for garden centers. Businesses know that seeing wilted plants or poorly maintained facilities aren’t going to be a selling point for customers so... more »
Trending Overseas
The Garden Retail Experience 2018 was in full swing this year. In February, the even location in Nieuwegein, the Netherlands, was converted into Garden Centre TREx: At the very entrance, you stepped into a completely... more »
The Perfect Plant to Feature AAS Winners
All-America Selections and The Perfect Plant have teamed up to help garden centers by featuring AAS winners on The Perfect Plant’s website and in-store kiosk plant database. “We are very appreciative to All-America Selections for making The... more »
Art in the Garden
Driving up to Calgo Gardens, I first noticed a large painter’s palette near the road, and I immediately knew I was in for a treat. A tour of the grounds from owner Mark Estomin unearthed... more »The Perfect Plant to Feature Bloomin’ Easy This Spring
Bloomin’ Easy has announced its line of improved, low-maintenance plants will be featured in The Perfect Plant beginning spring 2018. The Perfect Plant is a complete, interactive visual expert for garden centers to give shoppers... more »
Incorporating Activism
The new buzzword in marketing is advocacy. I just returned from an entire conference about how to use this model in your business, with brand representatives from tech industry giants like Dell and Cisco, and... more »
Marketing Water-Wise Plants
Colorado’s population is expected to nearly double between 2000 and 2040. Most of this growth is happening along the eastern slope of the Rockies, in areas where our average annual precipitation is less than 15... more »7 Ways to Sell the Ultimate Gift
What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and... more »
Year-Round Workshops
My favorite part of winter is looking through all of the seed catalogs that are arriving daily and thinking about my spring garden. Well, you can bet that many of your customers are doing the... more »
Growing Customers
The next time you're in traffic behind someone looking at a cell phone or watching an employee hide in a bathroom stall to change their Facebook status ... be grateful. You see, this little device... more »
Style Awakenings in 2018
On a recent morning as I was waking up, I turned on the radio to catch the headlines, and I heard that according to the Bloomberg Market Report (November 2017), residential construction starts are up... more »
Easy Tools to Sell More Plants
Every year since 1980, the National Garden Bureau (NGB) board of directors has chosen one annual, one edible, one perennial and one bulb (added in 2015) as the selected classes for our "Year of the"... more »
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