Marketing
7 Steps to Make Your IGC Pop
You specialize in gardens and know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil to maximize the garden’s yield. So too, specialty garden centers and... more »On Four Wheels
Mobile businesses are here to stay, and they’re not only in urban environments. There were more than 4,000 food trucks throughout the U.S. in 2015 that brought in $1.2 billion, according to Mobile-Cuisine. I must... more »
Michigan City Embraces ‘Plant It Pink’ Program
To build awareness and show support for those affected by breast cancer the Haslett Beautification Association (HBA) in Haslett, Michigan, recently planted dozens of Proven Winners ColorChoice Invincibelle Spirit II hydrangeas as part of their... more »
NGB Chooses “Year of the” Crops for 2017
National Garden Bureau (NGB) has announced the four plant classes that will be featured in the 2017 “Year of the” program. For the bulb crop, 2017 will be the Year of the Daffodil. For annuals, 2017... more »
A Natural Solution for BATtling Mosquitoes
In the garden center world you’ve all seen the trend toward “natural” pest solutions. With the recent new awareness of the risks of diseases that are carried by mosquitoes like the Zika virus, many consumers are... more »
Dramm Starts Variety Trivia
Beginning, April 15 at 10 a.m. CST, Dramm will be announcing garden variety trivia questions as part of the company's 75th Anniversary celebration. As part of the celebration, Dramm will be announcing gardening related trivia... more »
10 Valuable Marketing Ideas
Your garden center may be doing some of the greatest things ever, but if you're not able to promote and sell your products, your efforts are in vain. I have a neat handout that I... more »
The Power of Pink
Pink Days in Bloom, Newfoundland, Canada It's rare that we take a trip across the border, but Pink Days in Bloom has become a mainstay on the small Canadian island of Newfoundland, thanks to avid... more »
Fresh Perspectives: Creating the Hype
Businesses can change a lot in 35 years. What started as a single greenhouse growing produce has turned into a 15 greenhouse operation that grows 90 percent of the plants in its retail store. Baker's... more »
Sun Gro Introduces New Retailer App
Designed for garden center retailers and their employees, the new Sun Gro Retail App puts products and potting mix insights at your fingertips. Get all the details on current products under the Black Gold, Fafard,... more »
Pollinator POP Materials Developed for Retailers
HRI donated in-kind design services to produce "Help Us Plant One Million Gardens" point-of-purchase (POP) materials, which can be printed on-demand through Garden Center Marketing. The colorful and educational marketing materials include hang tags, bench... more »Determining Your Profit Point
Want to hear a ridiculous fact? Many retailers don't know the amount of sales they need to cover all of their expenses and pay themselves. That is referred to as a break even analysis ... more »
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