Marketing
When a Display is Not Just a Display
While stuck on long flights I bring garden magazines and devour them from the ground up. They still motivate even this old “been there, seen that” nursery worker turned garden designer. With so much hostage... more »
Maximize Your Email Marketing
Knowing what components to include in your next email campaign can be tricky, especially if you don’t yet have much data to indicate what content your customers and subscribers want. On the one hand, you... more »
12 Months of Eco-Friendly Sales Goals
How many eco-conscious shoppers do you encounter in your garden center daily? This is still a hugely untapped market when talking about everyday sales encounters and should really be considered a viable business strategy, not... more »
Using Scientific Research to Sell More Wild Bird Products
Over the past decade, numerous studies on the science of wild bird feeding have yielded results that can be used by independent retailers to sell consumers products that will attract more birds that consume more... more »
American Made
Over the past few years, many surveys have shown Americans expressing an increased interest in buying American- made products. However, when it comes to everyday shopping or impulse purchases, the retail price on comparative products... more »
Information When and Where Customers Want It
Shoppers have changed, and they’re never going back. Garden retailers are realizing this and wondering how, in this modern world, they’re ever going to catch up and connect with the new breed of consumers. The... more »
7 Steps to Make Your IGC Pop
You specialize in gardens and know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil to maximize the garden’s yield. So too, specialty garden centers and... more »On Four Wheels
Mobile businesses are here to stay, and they’re not only in urban environments. There were more than 4,000 food trucks throughout the U.S. in 2015 that brought in $1.2 billion, according to Mobile-Cuisine. I must... more »
Michigan City Embraces ‘Plant It Pink’ Program
To build awareness and show support for those affected by breast cancer the Haslett Beautification Association (HBA) in Haslett, Michigan, recently planted dozens of Proven Winners ColorChoice Invincibelle Spirit II hydrangeas as part of their... more »
NGB Chooses “Year of the” Crops for 2017
National Garden Bureau (NGB) has announced the four plant classes that will be featured in the 2017 “Year of the” program. For the bulb crop, 2017 will be the Year of the Daffodil. For annuals, 2017... more »
A Natural Solution for BATtling Mosquitoes
In the garden center world you’ve all seen the trend toward “natural” pest solutions. With the recent new awareness of the risks of diseases that are carried by mosquitoes like the Zika virus, many consumers are... more »
Dramm Starts Variety Trivia
Beginning, April 15 at 10 a.m. CST, Dramm will be announcing garden variety trivia questions as part of the company's 75th Anniversary celebration. As part of the celebration, Dramm will be announcing gardening related trivia... more »
FREE PRODUCT INFORMATION
Get fast and free information about the products and services featured within the magazine »
Videos
News
January 25, 2021
IGC Inspiration Starts Here
January 25, 2021
Southern Nursery Association to Cease Operation
January 25, 2021
Deadline for GPN 40 Under 40 Nominations Extended
January 25, 2021
USDA Approves Sale of Orange Petunias
January 19, 2021
2020 Holiday Sales Rose More Than 8% Despite Pandemic
January 19, 2021
Pre-Registration Dates Announced for Cultivate’21
January 19, 2021
