Marketing
AFE Shares Ways to Increase Cut Flower Sales for Valentine’s Day Success
The National Retail Federation reports that 40% of Christmas shopping beginning right after Labor Day, so it’s no stretch to say that garden centers should begin their Valentine’s Day marketing before — or immediately after —... more »
What’s Trending With Home Gardeners
Garden Media Group owner Katie Dubow had been actively avoiding one of the trends featured in her company’s latest Garden Trends Report — but she encourages garden centers not to do so. “The TikTok trend... more »
Trust Makes the World Go Round …
It’s recent enough that I can still see (and hear) very clearly in my rearview mirror the campaigns for the midterm elections that took place on the federal, state, and local levels during one of... more »
Top 10 Garden Retailer Feature Articles of 2022
These 10 feature articles were the most read in 2022. 1. 10 Retail Merchandising Best Practices to Follow in Your Store Good retail merchandising optimizes how products are displayed in-store and ensures that their features... more »
Top 10 Lawn & Garden Retailer News Stories of 2022
These garden retail news items were the top 10 most viewed news stories in 2022. 1. Bailey Reveals New Endless Summer Hydrangea Bailey is kicking off 2022 by introducing ‘Pop Star’ hydrangea, the newest variety... more »
Garden Centers Provide Holiday Inspiration
There's no better place to be than home for the holidays, but after moving back to my hometown earlier this year, this Christmastime phrase takes on a whole new meaning. I took the opportunity to... more »
Pantone Names Viva Magenta as 2023 Color of The Year
Pantone has announced that its Color of The Year for 2023 is Viva Magenta 18-1750. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of... more »
Dispel the Poinsettia Toxicity Myth
It's time to take poinsettia off Santa's 'naughty' list, says University of Missouri Extension horticulturist David Trinklein. He says its pretty bracts and leaves pose no danger to people and pets, other than possible allergic... more »
Proven Winners Hosts Plant Influencers Roundtable
With consumer interest in gardening continuing to gain momentum across North America, Proven Winners has expanded its commitment to support home gardener success. It hosted an inaugural group of content creators to a Proven Winners Creators Roundtable held... more »
Proven Winners Hosts Retail Roadshow
Proven Winners hosted its free, one-day Roadshow in September in Minneapolis, Minnesota, and in October in Lancaster, Pennsylvania. Nearly 200 attendees gathered for the retail-focused event in Lancaster. The day began with a consumer marketing... more »
Seed Your Future Creates Green Career Week
Seed Your Future has created Green Career Week to take place Oct. 3-7 as a national campaign led by industry professionals to increase awareness about green industry careers (aka in your garden center) and help... more »
The Year of the Orchid
(Cattleya photo courtesy of Smithsonian Gardens) Luckily for all of us in the horticulture industry, it does not look like orchids are going out of favor anytime soon. Houseplants have seen a huge surge in... more »
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News
October 3, 2023
That Flower Feeling schedules free floral marketing webinar
October 3, 2023
Register now to learn from the most innovative garden centers
October 3, 2023
Stuppy Greenhouse hires regional sales manager
October 2, 2023
DeVry Greenhouses joins ThinkPlants network
October 2, 2023
February 2024 Shoppe Object to include second venue
September 29, 2023
Garden Center Group announces 2024 dates
September 29, 2023
