Marketing
American Made
Over the past few years, many surveys have shown Americans expressing an increased interest in buying American- made products. However, when it comes to everyday shopping or impulse purchases, the retail price on comparative products... more »
Information When and Where Customers Want It
Shoppers have changed, and they’re never going back. Garden retailers are realizing this and wondering how, in this modern world, they’re ever going to catch up and connect with the new breed of consumers. The... more »
7 Steps to Make Your IGC Pop
You specialize in gardens and know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil to maximize the garden’s yield. So too, specialty garden centers and... more »On Four Wheels
Mobile businesses are here to stay, and they’re not only in urban environments. There were more than 4,000 food trucks throughout the U.S. in 2015 that brought in $1.2 billion, according to Mobile-Cuisine. I must... more »
Michigan City Embraces ‘Plant It Pink’ Program
To build awareness and show support for those affected by breast cancer the Haslett Beautification Association (HBA) in Haslett, Michigan, recently planted dozens of Proven Winners ColorChoice Invincibelle Spirit II hydrangeas as part of their... more »
NGB Chooses “Year of the” Crops for 2017
National Garden Bureau (NGB) has announced the four plant classes that will be featured in the 2017 “Year of the” program. For the bulb crop, 2017 will be the Year of the Daffodil. For annuals, 2017... more »
A Natural Solution for BATtling Mosquitoes
In the garden center world you’ve all seen the trend toward “natural” pest solutions. With the recent new awareness of the risks of diseases that are carried by mosquitoes like the Zika virus, many consumers are... more »
Dramm Starts Variety Trivia
Beginning, April 15 at 10 a.m. CST, Dramm will be announcing garden variety trivia questions as part of the company's 75th Anniversary celebration. As part of the celebration, Dramm will be announcing gardening related trivia... more »
10 Valuable Marketing Ideas
Your garden center may be doing some of the greatest things ever, but if you're not able to promote and sell your products, your efforts are in vain. I have a neat handout that I... more »
The Power of Pink
Pink Days in Bloom, Newfoundland, Canada It's rare that we take a trip across the border, but Pink Days in Bloom has become a mainstay on the small Canadian island of Newfoundland, thanks to avid... more »
Fresh Perspectives: Creating the Hype
Businesses can change a lot in 35 years. What started as a single greenhouse growing produce has turned into a 15 greenhouse operation that grows 90 percent of the plants in its retail store. Baker's... more »
Sun Gro Introduces New Retailer App
Designed for garden center retailers and their employees, the new Sun Gro Retail App puts products and potting mix insights at your fingertips. Get all the details on current products under the Black Gold, Fafard,... more »
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Videos
News
October 19, 2020
Encore Azalea Introduces Two New Varieties
October 15, 2020
AmericanHort Schedules Virtual Garden Center Tour
October 12, 2020
American Garden Rose Selections Names 2021 Winners
October 8, 2020
PPA Launches Job Board
October 5, 2020
NGB, American Meadows and Sakata Seed America Announce Horticulture Therapy Gardens Grant Winners
October 1, 2020
Calling All Garden Centers!
September 30, 2020
