Marketing
HilverdaFlorist reveals new branding and website for Garvinea series
Breeder of the Garvinea garden gerbera series, HilverdaFlorist has refreshed its product range with a new look presented on a newly launched website. The online experience intends to teach consumers all about these garden plants... more »
Revamp Your Retail Series: Signage
If labor were unlimited and free, retailers wouldn’t need signs; customers could simply ask a question and get an answer. Signs are used in three basic ways: identity, direction and information. The identity signs are... more »
How to attract employees with a marketing mindset
The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name, uploading a resume and then retyping all of the content of their... more »
A need for natives
It’s not often that someone starts a business out of laziness. Donald Gerber, owner of Pollinatives in the San Antonio area and a self-described “lazy gardener,” said he did just that after discovering native plants... more »
Katie Dubow receives Green Achiever Award
Garden Media Group’s president Katie Dubow has been awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). The award was presented by Russell Redding, Pennsylvania’s Secretary of Agriculture, at PLNA’s... more »
Monrovia wants to make Mother’s Day SunBelievable
Garden centers can boost their Mother’s Day sales this year with an all-in-one program featuring helianthus 'SunBelievable Brown-Eyed Girl'. Showcasing one of Monrovia’s most popular summer annuals, the “Give Mom a SunBelievable Day” program includes a... more »
All-America Selections, National Garden Bureau merge
National Garden Bureau (NGB) and All-America Selections (AAS) have announced the completion of an organizational merger of the two nonprofit organizations into one. National Garden Bureau is now the parent organization, with AAS being the... more »
Nebraska hotel offers plant pals to guests
The Kimpton Cottonwood Hotel in Omaha, Nebraska, birthplace of the Rueben sandwich and butter-brickle ice cream, has added another item to its list of unique amenities: personal plants. It's known that a philodendron or a... more »
The importance of community relationships
Recently, I received an email from a teacher at one of our area high schools asking if I would be interested in having a student “intern” this coming spring season. I was surprised to hear... more »
Should you start a winter vegetable market?
Vic Vanik said starting a winter vegetable program and farmers market was “a game-changer” for Four Seasons Greenhouse and Nursery. He and his wife Gail bought the company in 1998, a grower-retailer in Dolores, Colorado,... more »
From seed to store: How an agribusiness became a shopping destination
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »
2024: Year of the African violet
Each year, the National Garden Bureau (NGB) designates specific crops to honor and promote at all levels of the industry. As part of its “Year of” program, the organization selects one annual, perennial, bulb crop,... more »
Videos
News
December 3, 2024
Monrovia makes nursery leadership changes
December 2, 2024
PPA seeks 2025 Landscape Design Award entries
November 27, 2024
Costa Farms displays holiday décor inspiration at Atlanta media event
November 27, 2024
Terra Nova Nurseries’ varieties receive awards
November 27, 2024
Selecta One publishes 2025 poinsettias catalog
November 27, 2024
Bloomin’ Easy introduces gardening app
November 22, 2024
