Marketing
Signs of Spring in the Garden Center
Spring came earlier than usual this year on Long Island, New York, when Hicks Nurseries hosted its 32nd annual Flower & Garden Show March 10-27. Built from scratch each year in a 20,000-square-foot greenhouse, the event... more »
Sharing the Local Love
Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other family-owned businesses for sourcing product and for community support. Here, two independent... more »
Traditional Versus Modern Marketing
“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is... more »
Leveraging Technology to Fertilize Growth
Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the... more »
Ferry-Morse to Host Garden Get-Together Facebook Live on First Day of Spring
Ferry-Morse, one of the oldest and largest home gardening seed packet companies in the U.S., announced its first annual Garden Get-Together will take place on Sunday, March 20, the first day of spring, on Facebook... more »
2022 Is the Year of the Salad Greens
According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15 pounds they gained... more »
What’s New in Edibles
Cucumber ‘Mexican Sour Gherkin’ Fruits look like miniature watermelons and taste like cucumbers with tangy citrus overtones. A crunchy addition to salad! Vines grow 4-7 feet long (perfect for a trellis) and the flowers attract... more »
Fresh Food Finds in the Garden Center
Does your garden center offer fresh produce by way of a farmers’ market or community supported agriculture (CSA) program, or are you considering offering one? We reached out to our readers to see if they... more »
To Market?
Thanks to Covid, farmers’ markets have been given a bit of a boost when disruptions in the food system occurred and pushed customers to find alternatives to their usual shopping outlets. According to a study... more »
AFE Releases Free Flower Promotional Content
American Floral Endowment (AFE) recently announced it has released free content to help you spread positive messages about flowers. Flower-friendly graphics for your business or personal social media can be found here. Download graphics featuring flower positivity,... more »
Increase Your Social Media Reach
When it comes to the ever-evolving algorithms of social media giants like Facebook and Instagram, keeping your store’s organic reach steady can be a challenge. Whether you’re starting from scratch with building your garden center’s... more »MarkWatch Creates FAQ Video on Plant Trademark Usage
MarkWatch has released a new video answering frequently asked questions about the proper usage of trademarks. The video answers questions a business might have after being contacted by MarkWatch. Questions such as “What is a... more »
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