Marketing
Monrovia creates garden retail opportunities with Lavender Week
Monrovia created Lavender Week to help to keep the Mother’s Day momentum going. The mid-May event highlights all the reasons this popular plant should be included in every garden. “Lavender is such a versatile plant... more »
Event Central: Rockledge Gardens celebrates summer with First Fridays
First Fridays at Rockledge Gardens, which evolved from a weekly Happy Hour event, offers a variety of activities that bring in both new and returning customers. Co-owner Devon Klingman explains why it’s a big draw... more »
10 common marketing mistakes to avoid
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
Monrovia names ‘green drenching’ top 2025 garden design trend
Research from Monrovia finds the connection between gardening and feeling more positive continues to grow year over year since the COVID pandemic. Each year, Monrovia conducts a gardening research study surveying 1,400 homeowners across the... more »
NGB declares 2025 Year of the Asclepias
Each year, the National Garden Bureau (NGB) designates specific crops to honor and promote at all levels of the industry. As part of its “Year of” program, the organization selects one annual, perennial, bulb crop,... more »
What’s trending in outdoor living
Outdoor living suppliers share what’s trending and tips on how garden centers can sell more of this essential product category. Lawn & Garden Retailer: What are your best-selling outdoor living categories or product lines? Michael... more »
Future-proofing your garden center with AI-driven marketing
Join Jeff O'Brien to explore fresh branding and engagement strategies at The Garden Center Show, taking place Aug. 12-13 in Rosemont, Illinois. In a world where... more »
Boomer or Bust
Garden centers today stand at a crossroads, grappling with three significant challenges: an aging customer base, the rise of the zero-click economy and internal resistance to technological change. Observations from across the industry reveal that... more »
Great Grow Along returns in March
The Great Grow Along, the world's largest online garden festival, returns March 1-16, spanning three weekends of interactive, expert-led, comprehensive gardening sessions. Now in its fifth year, the free event continues to grow, attracting 68,000... more »
Innovative Ideas: Growing ‘Plantopia’
Over the 80 years of McDonald Garden Center being in business, our houseplant department has grown to become a year-round destination for houseplant lovers, with the largest selection in Virginia. Reframing our houseplant department into... more »
Bonsai is back
For many of a certain age, the 1984 movie "The Karate Kid” was the first introduction to bonsai, as both a hobby and a way of practicing mindfulness, when Mr. Miyagi introduced Daniel to the... more »
Endless Summer Hydrangeas added color to the 67th GRAMMYs
Endless Summer hydrangeas added big, beautiful color at the 67th GRAMMY Awards red carpet last weekend. 'Pop Star', 'Summer Crush' and 'BloomStruck' reblooming hydrangea were used by designer Tu Bloom, the official botanical artist of... more »
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