Marketing

Monrovia lists its Top 12 Distinctive Plants for 2024 season

November 15, 2023
Monrovia lists its Top 12 Distinctive Plants for 2024 season

There is so much to look forward to in the 2024 garden. Consumer insights and design trends show that gardening can bring much more to our lives than just beautiful spaces. From creating a connection... more »
NetPS Plant Finder Tool available to IGCs, online retailers

November 13, 2023
NetPS Plant Finder database available to IGCs, online retailers

The NetPS Plant Finder Tool is the plug-and-play database for independent nurseries and garden centers looking to get their plants onto their websites to support the pre-shopping research and garden planning needs of their customers.... more »
Natorp's Nursery joins Ship My Plants network

November 8, 2023
Natorp’s Nursery joins Ship My Plants network

Ship My Plants recently announced that Mason, Ohio-based Natorp's Nursery has joined its seller network. With a rich history dating back to 1916, Natorp's Nursery has been a trailblazer in horticulture, serving Cincinnati and beyond... more »
Monrovia opens registration for 2024 'Bee a Winner' pollinator plant giveaway

November 8, 2023
Monrovia opens registration for 2024 ‘Bee a Winner’ pollinator plant giveaway

Pollinator gardening is a big draw — not just for the bees and butterflies, but gardeners and customers, too. Tie into the buzz around Pollinator Month and Pollinator Week with Monrovia's 'Bee a Winner' pollinator... more »
Smithers-Oasis introduces OASIS Forage products for floral arrangements

November 7, 2023
Smithers-Oasis introduces OASIS Forage products for floral arrangements

Smithers-Oasis recently unveiled OASIS Forage Products, allowing gardeners to craft stunning designs using foraged florals and foliage. “Foraging is more than arranging plants in a vase. It is about connecting with nature and orchestrating her... more »
NGB promotes the 2024 “Year of the” crops

November 2, 2023
NGB promotes the 2024 “Year of the” crops

National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help retailers promote the 2024 “Year of the” crops. These tools are designed to make life easier and allow all to... more »
_stock Bayside Garden Center

October 31, 2023
Axiom survey finds home gardening interest continues to rise

Interest in home gardening continues to rise despite concerns about the economy, weather and increased time spent at work in 2023. The new study found that home gardeners spent more time and money on gardening... more »
Les Jardins’ mission to bring technology and design together to achieve efficiency and sustainability, as seen with its solar tables.

November/December 2023
Crafting an outdoor oasis

The past three years have seen a huge demand for garden and outdoor living products, and this trend to continue upgrading outside is not slowing down. Americans are averaging nine hours per week at home... more »
Monrovia Bee a Winner pollinator plant giveaway

October 25, 2023
Monrovia generated a buzz with 2023 Bee a Winner pollinator plant giveaway

Monrovia’s 2023 "Bee a Winner" pollinator plant giveaway was a buzzing success. Last year, Monrovia partnered with more than 200 garden centers across the country to promote the importance of pollinator-attracting plants, giving away select... more »
Gazania Zany Sunny-Side Up

November/December 2023
Winners’ circle: 14 award-winning varieties to stock your benches

Adding new varieties to your retail bench is critical for increased sales as new trends emerge and consumers’ wants and needs shift. Choosing new varieties that are tried and true can help you set your... more »

November/December 2023
Trending in ‘24: 6 home gardening trends to watch for next season

It’s not always about the “latest and greatest” — garden trends sometimes also include topics or gardening practices that have gained renewed interest due to new gardeners picking up the pastime. Here are some gardening... more »

October 23, 2023
580 retailers participate in SAF’s Petal It Forward event

The Society of American Florists’ ninth annual Petal It Forward event on Oct. 18 drew in participants from 580 floral businesses in all 50 states (and seven countries) — all helping to spread the joy of flowers. The... more »