Marketing

Pen & Petal Olivia

July 6, 2023
Pen & Petal makes team changes

Pen & Petal Inc. has promoted Olivia Kaatz as account coordinator and project manager, while Joli Hohenstein is leaving her role as marketing and PR specialist. “Olivia Kaatz has been with us for a while,... more »
National Garden Bureau 2024 “Year of the” crops

July 6, 2023
National Garden Bureau announces the 2024 ‘Year of the’ crops

National Garden Bureau (NGB) recently announced the 2024 “Year of the” crops. The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a... more »
Reduce, reuse, recycle are at the heart of sustainable and eco-friendly trends.

July 2023
Green gifting: Sustainable and eco-friendly trends in garden gifts

Sustainability is not just a moment; it’s a movement. Both consumers and brands place value on products that are environmentally friendly and are sustainably sourced, and the gift market is no exception. Green gifting benefits... more »
holiday trends kicker Roman Confetti Lites

July 2023
What’s trending for the holidays

From new and novel to the traditional, holiday décor is a hot category for retailers. Read on to see what holiday décor suppliers predict to be top sellers this Christmas. L&GR: What are your best-selling... more »
unn-Edwards Corporation has announced its 2024 Color + Design Trends

June 9, 2023
2024 Color + Design Trends released

Dunn-Edwards Corp. has announced its 2024 Color + Design Trends, a collection of 48 hues across four inspired color palettes: New Dawn, Time of Comfort, View to Wonder and Cinematic Heritage. The expert-curated palettes project confidence... more »
Yellow Tiger Swallowtail butterfly on a Orange Zinnia

June 9, 2023
Pollinator Week begins June 19

Starting June 19, AmericanHort and Horticultural Research Institute (HRI) will be celebrating pollinators through webinars for the green industry. The first webinar will focus on pollinator-friendly Integrated Pest Management (IPM) strategies. Decline of several insect... more »
Women in hort week returns

May 25, 2023
Women in Horticulture Week returns

For the first time in history, female gardeners have outnumbered their male counterparts competing for medals at the prestigious Chelsea Flower Show. Some 58% of designers participating in this year's event are women, placing men... more »
Hydrangea ‘Pop Star’ begin summer garden center tour

May 22, 2023
Hydrangea ‘Pop Star’ begins summer garden center tour

Hydrangea ‘Pop Star’, the newest introduction into the Endless Summer collection, is going on tour to celebrate its official retail launch for Spring 2023. The Pop Star Concert Series will travel coast-to-coast with musically themed... more »
Ball Ingenuity hydrangea 'Tabletensia'

June 2023
Merchandising inspiration from California Spring Trials

A little rain didn’t dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On the following pages is some creative inspiration you can bring to... more »
Sakata displayed three-season crops at CAST 2023.

June 2023
3-Season crops for more sales

Three-season crops were a continuous trend at California Spring Trials. We caught up with some breeding companies to find out more about these season extenders and how garden centers can promote them to their customers.... more »
stock The importance of pollinators continues to rise, and there are a number of free resources available for garden centers to help educate your customers.

June 2023
Creating a buzz about pollinators

June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help... more »
Video Tips and Tricks for Garden Centers

June 2023
Video tips and tricks for garden centers

Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for... more »