Marketing

April 2015
Tracking Up-to-the-Minute Trends

Over the last 40 years the green industry has been evolving in the most incredible ways: from the Flower Power days of the '70s to the big box explosion in the '80s and '90s, to... more »

April 2015
“Earned” Rewards

Last October, I crossed the finish line of the Chicago Marathon and, like the 40,801 other finishers, I quickly had a space blanket over my shoulders and a medal around my neck. Millennials are often... more »

February 9, 2015
Bloomtown Web Series Campaigns on Kickstarter

Bloomtown a reality web series about the mud, sweat and tears of the horticulture industry. It helps end-consumers better understand how, where and by whom our flowers and plants are grown, purchased and sold.Each eight... more »

February 9, 2015
Retailers’ Choice Awards Chosen at New England Grows

Retailers' Choice Awards were presented to six companies at New England Grows 2015, recognizing a range of products for innovation and distinction for independent garden retail. The Garden Center Group's Tom Kegley led a team... more »

January 2015
Create Curb Appeal Chatter

For this photo-heavy layout of traffic-stopping curb appeal, please view the attached pdf. Garden centers maximize space near the road to catch the eye of potential shoppers as they drive past. more »

January 2015
Discover the Power of Your Personal Sale

Brian Wheat says he "never misses an opportunity to tell people who I am." Who he is is the CEO of Lafayette Florist, one of Colorado's largest floral and garden centers. Who Brian Wheat also... more »

January 2015
Selling to Settled-In Millennials

Reaching Millennials and selling to them is an ongoing challenge for garden centers. The new GrowIt! Garden Socially app targets Millennials between the ages of 28 and 32 – just the young customer every retailer... more »

December 4, 2014
Pantone Marsala is 2015’s Color of the Year

Pantone chose PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as its color of the year for 2015. "While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and... more »

December 3, 2014
Retailers’ Top Products Hosted by The Garden Center Group

The Garden Center Group has announced it will be in search of the best new products for retail at three trade shows this winter: MANTS 2015, in Baltimore; TPIE 2015, in Ft. Lauderdale; and New... more »

June 2014
Looking for Local

Let's set the scene: A young married couple just moved into their first home in a big new city. The boxes are unpacked and things are starting to come together ... on the inside. The... more »

October 23, 2013
Suntory Debuts Online Film Series

Suntory Flowers has launched a new film series that captures the passion, dedication and even danger behind plant breeding. The four Hollywood-style short films show how plant explorers worldwide risk life and limb to climb... more »

May 21, 2013
Former BHG Editor Joins Costa Farms

Costa Farms has hired Justin Hancock to fill the newly created position of consumer marketing and digital specialist. Hancock had been the digital content manager and garden editor at Better Homes and Gardens.According to Maria... more »


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