Marketing
Anniversary & Expansion
In this industry, there is no shortage of incredible family stories, and Wasson Nursery in Indiana is one of them. This garden center may not be the oldest one out there, and it may not... more »
Getting Customers Excited
On a Saturday afternoon in early March, a local garden club gathers at Family Tree Nursery for their spring kick-off meeting. It’s an annual tradition of the club to hold its March meeting at Family... more »
Thinking Outside the Box: Why Classes & Events Matter
Children watch with rapt attention near the stage. Families crowd the aisles. Young couples lean against plant benches filled with shapely pumpkins and showy rudbeckia. Guests of all ages reach for their phones, waiting for... more »
The Garden Retail I Dream Of
It wasn’t until I began helping my flute teacher in her garden as a way to pay for my lessons that I discovered the thrill of a freshly weeded vegetable patch or the excitement of... more »
When a Display is Not Just a Display
While stuck on long flights I bring garden magazines and devour them from the ground up. They still motivate even this old “been there, seen that” nursery worker turned garden designer. With so much hostage... more »
Maximize Your Email Marketing
Knowing what components to include in your next email campaign can be tricky, especially if you don’t yet have much data to indicate what content your customers and subscribers want. On the one hand, you... more »
12 Months of Eco-Friendly Sales Goals
How many eco-conscious shoppers do you encounter in your garden center daily? This is still a hugely untapped market when talking about everyday sales encounters and should really be considered a viable business strategy, not... more »
Using Scientific Research to Sell More Wild Bird Products
Over the past decade, numerous studies on the science of wild bird feeding have yielded results that can be used by independent retailers to sell consumers products that will attract more birds that consume more... more »
American Made
Over the past few years, many surveys have shown Americans expressing an increased interest in buying American- made products. However, when it comes to everyday shopping or impulse purchases, the retail price on comparative products... more »
Information When and Where Customers Want It
Shoppers have changed, and they’re never going back. Garden retailers are realizing this and wondering how, in this modern world, they’re ever going to catch up and connect with the new breed of consumers. The... more »
7 Steps to Make Your IGC Pop
You specialize in gardens and know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil to maximize the garden’s yield. So too, specialty garden centers and... more »On Four Wheels
Mobile businesses are here to stay, and they’re not only in urban environments. There were more than 4,000 food trucks throughout the U.S. in 2015 that brought in $1.2 billion, according to Mobile-Cuisine. I must... more »
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