Marketing
Tracking Up-to-the-Minute Trends
Over the last 40 years the green industry has been evolving in the most incredible ways: from the Flower Power days of the '70s to the big box explosion in the '80s and '90s, to... more »“Earned” Rewards
Last October, I crossed the finish line of the Chicago Marathon and, like the 40,801 other finishers, I quickly had a space blanket over my shoulders and a medal around my neck. Millennials are often... more »
Bloomtown Web Series Campaigns on Kickstarter
Bloomtown a reality web series about the mud, sweat and tears of the horticulture industry. It helps end-consumers better understand how, where and by whom our flowers and plants are grown, purchased and sold.Each eight... more »
Retailers’ Choice Awards Chosen at New England Grows
Retailers' Choice Awards were presented to six companies at New England Grows 2015, recognizing a range of products for innovation and distinction for independent garden retail. The Garden Center Group's Tom Kegley led a team... more »
Create Curb Appeal Chatter
For this photo-heavy layout of traffic-stopping curb appeal, please view the attached pdf. Garden centers maximize space near the road to catch the eye of potential shoppers as they drive past. more »Discover the Power of Your Personal Sale
Brian Wheat says he "never misses an opportunity to tell people who I am." Who he is is the CEO of Lafayette Florist, one of Colorado's largest floral and garden centers. Who Brian Wheat also... more »
Selling to Settled-In Millennials
Reaching Millennials and selling to them is an ongoing challenge for garden centers. The new GrowIt! Garden Socially app targets Millennials between the ages of 28 and 32 just the young customer every retailer... more »
Pantone Marsala is 2015’s Color of the Year
Pantone chose PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as its color of the year for 2015. "While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and... more »Retailers’ Top Products Hosted by The Garden Center Group
The Garden Center Group has announced it will be in search of the best new products for retail at three trade shows this winter: MANTS 2015, in Baltimore; TPIE 2015, in Ft. Lauderdale; and New... more »
Looking for Local
Let's set the scene: A young married couple just moved into their first home in a big new city. The boxes are unpacked and things are starting to come together ... on the inside. The... more »Suntory Debuts Online Film Series
Suntory Flowers has launched a new film series that captures the passion, dedication and even danger behind plant breeding. The four Hollywood-style short films show how plant explorers worldwide risk life and limb to climb... more »
Former BHG Editor Joins Costa Farms
Costa Farms has hired Justin Hancock to fill the newly created position of consumer marketing and digital specialist. Hancock had been the digital content manager and garden editor at Better Homes and Gardens.According to Maria... more »Sign up to receive updates from L&GR.
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News
January 16, 2019
Fifth-Generation Bailey Family Member Appointed to Consumer Role
January 16, 2019
Griffin Plans Dates for 2019 Grower & Retailer Expos
January 15, 2019
National Hardware Show Registration Opens
January 13, 2019
IMC Announces $280 Million for Market Enhancements
January 7, 2019
AmericanHort HortScholars Program Now Accepting Applications
January 7, 2019
Proven Winners Delivered 2 Billion Impressions in 2018
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Rightplantz.com Provides Its 2018 Plant Trends Report
January 4, 2019
