Marketing
Pollinator POP Materials Developed for Retailers
HRI donated in-kind design services to produce "Help Us Plant One Million Gardens" point-of-purchase (POP) materials, which can be printed on-demand through Garden Center Marketing. The colorful and educational marketing materials include hang tags, bench... more »Determining Your Profit Point
Want to hear a ridiculous fact? Many retailers don't know the amount of sales they need to cover all of their expenses and pay themselves. That is referred to as a break even analysis ... more »
7 Apps to Boost Your Business
There used to be a time when you asked someone if they'd tried any new apps lately and they assumed you were talking about appetizers at a local restaurant.It's funny how in the course of... more »
Fresh Perspectives: A Silo Above the Rest
The Barn Nursery may no longer have an old barn on its property, but its history still runs deep. One example is garden center manager Heather Moister who has been a staple at this Cary,... more »GrowIt!, MasterTag Join Forces
The GrowIt! Garden Socially team has partnered with MasterTag to build a robust platform of information to help users learn to grow the plants they discover while using the mobile app. Now attached to the... more »Successful Social Media
One of the toughest things about social media for garden centers and other small retailers, aside from finding time, is getting your followers to engage, whether it be with shares, likes, comments or retweets.Especially on... more »
Tech Tips for IGCs
Now that you are into the new year with your goals for 2016 in place, and you are preparing for spring, it is time for you to look at technology and how it can help... more »
Clicks and Bricks
It started small when we ordered things online that weren't available in stores. A gift that could be shipped directly to your sister, a part for your refrigerator or year-round heartworm medication for your dog.Amazon... more »Hone in on the Healthy Homegrown Gardener
Homegrown is in full bloom across the country. According to GfK MRI's Survey of the American Consumer, 67 percent of the 80 million U.S. adults who garden plant vegetables, herbs, fruits or berries. And about... more »
Terra Nova Introduces Garden Decorating Guide
Terra Nova Nurseries has launched its first Garden Decorating Guide, which was created to educate brokers, growers, retailers and landscapers about available Terra Nova Nurseries varieties. The concept of the guide's wheel-shaped design is based... more »
Pantone Names 2016 Color of the Year
Color experts Pantone have announced that the combination of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz, is the Pantone Color of the Year selection for 2016.The global authority on color and provider of professional... more »AAS Launches New Cooking Videos
All-America Selections recently debuted five new garden-to-table ( #Garden2Table ) videos to help the gardening industry promote AAS Edible Winners. It is some of these many varieties that culinary storyteller, entertainer and horticulture industry veteran... more »
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Videos
News
October 19, 2020
Encore Azalea Introduces Two New Varieties
October 15, 2020
AmericanHort Schedules Virtual Garden Center Tour
October 12, 2020
American Garden Rose Selections Names 2021 Winners
October 8, 2020
PPA Launches Job Board
October 5, 2020
NGB, American Meadows and Sakata Seed America Announce Horticulture Therapy Gardens Grant Winners
October 1, 2020
Calling All Garden Centers!
September 30, 2020
