Marketing
Making Social Media Work for Your Business
Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook... more »
Proven Winners ColorChoice Announces 2018 Shrub Madness National Champ
After a month-long battle, 'Zinfin Doll' hydrangea paniculata has been crowned Proven Winners ColorChoice 2018 Shrub Madness champion. The plant bracket competition, Shrub Madness, is based on the college basketball playoffs. The contest is populated... more »
Strategic New-Media Marketing is Worth the Investment
New-media marketing seems like something that should be easy to understand and execute, doesn’t it? You’d be surprised, as I was, to study the many ways members of our industry approach marketing with new-media technologies... more »Top 10 Considerations for Selling Online
While I was at MANTS in January, a garden center owner asked me, "Is this e-comm thing going to be big someday?" This left me completely speechless. Whether you believe it’s a t for your... more »What Your Customers Should Hear
The importance of a good brand image is high on the agenda for garden centers. Businesses know that seeing wilted plants or poorly maintained facilities aren’t going to be a selling point for customers so... more »
Trending Overseas
The Garden Retail Experience 2018 was in full swing this year. In February, the even location in Nieuwegein, the Netherlands, was converted into Garden Centre TREx: At the very entrance, you stepped into a completely... more »
The Perfect Plant to Feature AAS Winners
All-America Selections and The Perfect Plant have teamed up to help garden centers by featuring AAS winners on The Perfect Plant’s website and in-store kiosk plant database. “We are very appreciative to All-America Selections for making The... more »
Art in the Garden
Driving up to Calgo Gardens, I first noticed a large painter’s palette near the road, and I immediately knew I was in for a treat. A tour of the grounds from owner Mark Estomin unearthed... more »The Perfect Plant to Feature Bloomin’ Easy This Spring
Bloomin’ Easy has announced its line of improved, low-maintenance plants will be featured in The Perfect Plant beginning spring 2018. The Perfect Plant is a complete, interactive visual expert for garden centers to give shoppers... more »
Incorporating Activism
The new buzzword in marketing is advocacy. I just returned from an entire conference about how to use this model in your business, with brand representatives from tech industry giants like Dell and Cisco, and... more »
Marketing Water-Wise Plants
Colorado’s population is expected to nearly double between 2000 and 2040. Most of this growth is happening along the eastern slope of the Rockies, in areas where our average annual precipitation is less than 15... more »7 Ways to Sell the Ultimate Gift
What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and... more »
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Videos
News
June 23, 2022
L&GR Partners with the Garden Center Show Through 2023
June 23, 2022
Monrovia Celebrates Pollinator Week with Garden Centers
June 21, 2022
Rockledge Gardens Announces New Ownership
June 21, 2022
Dümmen Orange Raising Funds for Yellowstone Rebuilding
June 17, 2022
Pleasant View Gardens Hires Brand Marketing Manager
June 15, 2022
