Marketing
One of the perks of my job is that I get to travel to see dynamic garden centers throughout North America. I’m on planes — a lot. As much as I’d love to regale you...
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National Garden Bureau (NGB) Executive Director Diane Blazek wants people to know that the organization she leads is a source for not only garden centers, but for home gardeners, members of the media, social media...
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"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried...
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Whether snapping photos on your smartphone to post on your social media pages or staging plant product shots for your website, taking photos is key to your marketing plan. Here are a few tips you...
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For the second year, Proven Winners is supporting the Collegiate Plant Initiative (CPI), a student-run organization founded at the University of Florida with the goal of connecting college students with plants and opportunities in the horticulture industry....
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Not so long ago you heard directly from your customer or word-of-mouth. Today, it is much more complex. A customer can say something (either positive or negative) about you and your business in an ever-increasing...
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Volume seven of the popular Gardening Simplified magazine has been released by Spring Meadow Nursery, manager of the popular Proven Winners ColorChoice flowering shrub brand. The 100-page reference guide is part of the company’s direct-to-consumer advertising and...
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PanAmerican Seed has launched a new website devoted specifically to its new Beacon impatiens, a series of I. walleriana with proven high resistance to impatiens downy mildew. The website www.BeaconImpatiens.com appeals to many audiences, and includes special features, including the...
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Gard’N-Wise signed a deal with Marketing Garden LLC for The Perfect Plant’s problem solver. The agreement combines synthetic and organic control products offered through Gard’N-Wise with The Perfect Plant’s technology for a ready-to-use problem solver...
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Home & Garden Fulfillment Inc. has announced a new program designed to help retail garden center stores expand into e-commerce sales. Using the services provided by Home & Garden Fulfillment makes it possible for independent...
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With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners ColorChoice has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80...
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In three years, 1,040,000 gardens were registered with the Million Pollinator Garden Challenge (MPGC), involving an estimated 8 million people, concentrated in the U.S. and Canada with some in Mexico and across the globe. From...
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