Marketing

10190

In the Bag

When it is time for a customer who has just spent a fair amount of money in your store to check out, what kind of bag or box should you give them? Something that small... more »

Your Community – Your Business

I know what you're probably thinking: "Here's this editor telling me to give, give, give — that it's the right thing to do, that it will make me feel good about myself, that in the... more »

The Gardening Gourmet

Traveling around the country (with an occasional international expedition) within the past few years, I have noticed the explosion of gourmet foods in the garden center. Everything from jellies and coffees to dessert mixes and... more »

10189

Profiting from Pets

Take a minute to absorb the following statistics. Sixty-two percent, approximately 64.2 million, U.S. households own a pet. There are approximately 377.8 million pets in the United States. An estimated $34.3 billion was spent on... more »

10189

Just One

In an effort to start the new year in the right frame of mind, I just finished reading Paco Underhill's Why We Buy. I've been putting off actually reading the book for a while now... more »

10142

Larger Than Life

Within the past month, I have been traveling to a number of garden centers around the country (for more information on the travels, see Headlines) learning what is hot and what is not right now.... more »

10142

Is Floriculture Relevant?… You bet it is!

Understanding the Consumer: Is Floriculture Relevant? was the topic of the week at the recent Seeley Conference conducted at Cornell University, Ithaca, N.Y. This conference is an industry think tank, drawing in leaders from all... more »

10142

Artistic Flare

Handmade, hand-painted, artsy — do those words seem to be coming out of your customers' mouths a lot lately? More and more consumers are looking into items for their gardens that are artistically based, including... more »

10142

Celebrations…

This is the season for celebrations... weddings and graduations, the end of one stage of life and the beginning of another. It's a season of celebrating the accomplishments that one had to endure and achieve... more »