Marketing

Let me explain…
Let me explain…

... how diversification in marketing helped Alsip Home & Nursery draw in a big crowd for its 2011 Flower & Garden Show.In years past, Alsip Home & Nursery had gone away from radio advertising. However,... more »

New World Marketing
New World Marketing

In a world where personalization and technology is changing the way customers communicate, you need to focus on five different types of data for your marketing campaigns.I always enjoy watching, analyzing and trying to understand... more »

Ensuring a Better Return
Ensuring a Better Return

From landscape design assistance to the utilization of a new customer survey program, Rice's Nursery is taking necessary steps to keep its customers coming back.No one can say Rice's Nursery doesn't take risks — and... more »

April 2011
Let Me Explain…

... why hosting a farmers market in the dead of winter makes business sense for Russell's Garden Center.A farmers market at Russell's Garden Center was a long time dream of third generation owner, Lewis Russell.... more »

April 2011
The Garden-to-Table Garden Center

Empower your customers and establish your garden center as a leader in your community's garden-to-table movement with necessary workshops and events.As more people are becoming aware of where their food comes from and how it's... more »

April 2011
Making A Scene

With extra in-store promotions and recent breeding innovations, orchids are experiencing a revival that's worth your customers' attention.For brown thumbs and new homeowners, orchids can give off an intimidating vibe. To them, their delicate and... more »

April 2011
Giving Thanks

Pairing together the technology you have at hand with a simple "thank you" note can go a long way in helping you pinpoint and retain your best customers.There has been a great deal of talk... more »

March 2011
Let me explain…

... why a bank from the Pacific Northwest can teach you how to make your business more memorable.Like leaders and owners in any industry, those of you running garden centers are in a constant battle... more »

March 2011
Socially Focused

Looking for some one-on-one time with your customers, but unsure of the best way to do it? North Haven Gardens found a way through Facebook and focus groups.At North Haven Gardens (NHG), we feel that... more »

February 2011
A More Direct Mail

By filtering down your customer list, direct mail can have a cost-effective reach and return for your garden center.When you live in a rural part of the country where there are generally more cows than... more »

February 2011
Making It Matter

While starting a blog may take only a few minutes, maintaining your garden center's blog takes dedication and professional content to keep your customers returning for more.People are asking how Mahoney's Garden Centers came to... more »

January 2011
Better When Bartered

Looking to give your garden center's layout a little extra oomph but don't have the extra cash to make renovations? Barter your space for some much needed improvements.Look around your garden center. It's nothing but... more »