Marketing
FMRF, FPO Join Forces to Develop Social Media Guide for Retailers and Wholesalers
The Floral Marketing Research Fund has partnered with the Flower Promotion Organization on a one-year project, A Social Media Guide for Floral Retailers and WholesalersThe Floral Marketing Research Fund (FMRF) has partnered with the Flower... more »Garden State(ments)
From garden markets to a fourth generation family-owned garden center, the 2011 Garden Centers of America (GCA) Summer Tour in New Jersey offered tour attendees plenty of variety and industry history. What follows are useful... more »Adapting Your Independent Brand
Taking assertive and measurable action on a refreshed brand identity and assessing every touchpoint at which your customer experiences your garden center services will send a clear message that you are stepping squarely in the... more »Catching Customers On The Go
Smartphone ownership is up. Are you reaching customers with a mobile marketing campaign?In an industry such as horticulture retail, mobile marketing may be considered a too aggressive and alien approach to gaining customer loyalty or... more »In Ten Years Time
Don't worry about RSVPs or putting on your fancy shoes to help us celebrate the tenth anniversary of Lawn & Garden Retailer. Just get comfortable and turn the page.This may seem like a long shot,... more »Trends in Mobile Marketing
Local garden centers have a huge opportunity to capitalize on the smartphone-addicted society.Two of the three fastest moving, ever changing targets to catch are technology and consumers. The third is your marketing. Directly tied to... more »The Tattoo Shop Lesson
If a tattoo shop owner knows the importance of virtual customer feedback, is there any reason you don't?The tattoo shop on the corner of my street knows the virality of word of mouth. The tattoo... more »Start Your Wine-ing
From a dizzying array of product selection to upscale clientele, wine shops and garden centers have a lot in common and even more to learn from each other.Independent, locally-owned business. Big-chain competition. Multiple pricepoints.... more »Let me explain…
... how diversification in marketing helped Alsip Home & Nursery draw in a big crowd for its 2011 Flower & Garden Show.In years past, Alsip Home & Nursery had gone away from radio advertising. However,... more »New World Marketing
In a world where personalization and technology is changing the way customers communicate, you need to focus on five different types of data for your marketing campaigns.I always enjoy watching, analyzing and trying to understand... more »Ensuring a Better Return
From landscape design assistance to the utilization of a new customer survey program, Rice's Nursery is taking necessary steps to keep its customers coming back.No one can say Rice's Nursery doesn't take risks and... more »Let Me Explain…
... why hosting a farmers market in the dead of winter makes business sense for Russell's Garden Center.A farmers market at Russell's Garden Center was a long time dream of third generation owner, Lewis Russell.... more »
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