Marketing

April 6, 2018

Proven Winners ColorChoice Announces 2018 Shrub Madness National Champ

After a month-long battle, 'Zinfin Doll' hydrangea paniculata has been crowned Proven Winners ColorChoice 2018 Shrub Madness champion. The plant bracket competition, Shrub Madness, is based on the college basketball playoffs. The contest is populated... more »

April 2018

Strategic New-Media Marketing is Worth the Investment

New-media marketing seems like something that should be easy to understand and execute, doesn’t it? You’d be surprised, as I was, to study the many ways members of our industry approach marketing with new-media technologies... more »

April 2018

Top 10 Considerations for Selling Online

While I was at MANTS in January, a garden center owner asked me, "Is this e-comm thing going to be big someday?" This left me completely speechless. Whether you believe it’s a t for your... more »

April 2018

What Your Customers Should Hear

The importance of a good brand image is high on the agenda for garden centers. Businesses know that seeing wilted plants or poorly maintained facilities aren’t going to be a selling point for customers so... more »

April 2018

Trending Overseas

The Garden Retail Experience 2018 was in full swing this year. In February, the even location in Nieuwegein, the Netherlands, was converted into Garden Centre TREx: At the very entrance, you stepped into a completely... more »

March 9, 2018

The Perfect Plant to Feature AAS Winners

All-America Selections and The Perfect Plant have teamed up to help garden centers by featuring AAS winners on The Perfect Plant’s website and in-store kiosk plant database. “We are very appreciative to All-America Selections for making The... more »

March 2018

Art in the Garden

Driving up to Calgo Gardens, I first noticed a large painter’s palette near the road, and I immediately knew I was in for a treat. A tour of the grounds from owner Mark Estomin unearthed... more »

February 9, 2018

The Perfect Plant to Feature Bloomin’ Easy This Spring

Bloomin’ Easy has announced its line of improved, low-maintenance plants will be featured in The Perfect Plant beginning spring 2018. The Perfect Plant is a complete, interactive visual expert for garden centers to give shoppers... more »

February 2018

Incorporating Activism

The new buzzword in marketing is advocacy. I just returned from an entire conference about how to use this model in your business, with brand representatives from tech industry giants like Dell and Cisco, and... more »

February 2018

Marketing Water-Wise Plants

Colorado’s population is expected to nearly double between 2000 and 2040. Most of this growth is happening along the eastern slope of the Rockies, in areas where our average annual precipitation is less than 15... more »

February 2018

7 Ways to Sell the Ultimate Gift

What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and... more »

January 2018

Year-Round Workshops

My favorite part of winter is looking through all of the seed catalogs that are arriving daily and thinking about my spring garden. Well, you can bet that many of your customers are doing the... more »