Marketing

February 9, 2018
The Perfect Plant to Feature Bloomin’ Easy This Spring

Bloomin’ Easy has announced its line of improved, low-maintenance plants will be featured in The Perfect Plant beginning spring 2018. The Perfect Plant is a complete, interactive visual expert for garden centers to give shoppers... more »

February 2018
Incorporating Activism

The new buzzword in marketing is advocacy. I just returned from an entire conference about how to use this model in your business, with brand representatives from tech industry giants like Dell and Cisco, and... more »

February 2018
Marketing Water-Wise Plants

Colorado’s population is expected to nearly double between 2000 and 2040. Most of this growth is happening along the eastern slope of the Rockies, in areas where our average annual precipitation is less than 15... more »

February 2018
7 Ways to Sell the Ultimate Gift

What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and... more »

January 2018
Year-Round Workshops

My favorite part of winter is looking through all of the seed catalogs that are arriving daily and thinking about my spring garden. Well, you can bet that many of your customers are doing the... more »

January 2018
Growing Customers

The next time you're in traffic behind someone looking at a cell phone or watching an employee hide in a bathroom stall to change their Facebook status ... be grateful. You see, this little device... more »

January 2018
Style Awakenings in 2018

On a recent morning as I was waking up, I turned on the radio to catch the headlines, and I heard that according to the Bloomberg Market Report (November 2017), residential construction starts are up... more »

January 2018
Easy Tools to Sell More Plants

Every year since 1980, the National Garden Bureau (NGB) board of directors has chosen one annual, one edible, one perennial and one bulb (added in 2015) as the selected classes for our "Year of the"... more »

December 12, 2017
Ball Seed Updates WebTrack To Go

WebTrack, the business management system from Ball Seed, has added several new features with its latest update for the WebTrack To Go mobile app. The app can now scan seed packets through a smartphone camera to view... more »

December 11, 2017
Consumer Gardening Brand Hires Brie Arthur

Gardenuity, the direct-to-consumer gardening platform that helps step-by-step in the growing process, has hired Brie Arthur as its new vice president of horticulture. Arthur will work closely with the brand's co-founder and CEO, Donna Letier,... more »

December 7, 2017
Good Tidings Showroom Opens Jan. 4

Good Tidings has announced its 2018 Holiday Showroom will open on Jan. 4. The new Good Tidings Holiday Showroom is a one-stop shopping experience for holiday retailers located 30 minutes from the Philadelphia International Airport and 10... more »

December 5, 2017
Spring Meadow Gets New Logo

Dec. 4, 2017, marked the release of Spring Meadow Nursery’s bold, new logo — the first update in a decade and the most dramatic change in company branding since the Deppe family started the business... more »