Merchandising
Milaeger’s Wins World’s Easiest Display Promotion
Milaeger's employee, Lars Skoglund, is the winner of the Endless Summer Collection World's Easiest Display Promotion turning a part time job into a full time ride by receiving a brand new Ford Fiesta as... more »Burpee Happy With Garden Coach 2011 Results
In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000 user tips to home vegetable gardeners.In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000... more »Let Me Explain…
...a few things I found interesting on a recent tour of United Kingdom garden centers.The British are known for their classical gardens and old Victorian greenhouses that contain amazing, old and important plant collections. Beyond... more »Garden State(ments)
From garden markets to a fourth generation family-owned garden center, the 2011 Garden Centers of America (GCA) Summer Tour in New Jersey offered tour attendees plenty of variety and industry history. What follows are useful... more »Creating & Feeding The Passion
Looking back on your first gardening successes can go a long way when it comes to helping your customers with theirs.During my 40 years in the gardening industry, some of my most enjoyable memories come... more »Adapting Your Independent Brand
Taking assertive and measurable action on a refreshed brand identity and assessing every touchpoint at which your customer experiences your garden center services will send a clear message that you are stepping squarely in the... more »The Future of Gardening
Connecting is key when it comes to reaching a new generation of gardeners.The garden is an excellent teaching tool. From a single flower many subjects can be taught including geography, science, art and literature. I... more »Let Me Explain…
...the unique signage at Baker's Acres Greenhouse and how it helps create a memorable shopping experience.From our diverse and unusual plant selection right down to our signs, we try to be as original as possible... more »Consumer Insight
Think outside of the pot. Through market research, learn new ways to innovate and create additional value for consumers.I'm often asked to explain what I do for a living. In short, I specialize in asking... more »Give Me A Break
The Breakroom is an important space, whose proper purpose must be defined and protected so as to serve the most critical and important functions all the time and that is to serve the people who... more »Underground Plants
Underground: Existing outside the scope of mainstream mass media and culture.Before plants make it big, they travel the country in small greenhouses and garden centers creating a loyal following. They are true performers, growing and... more »Start Your Wine-ing
From a dizzying array of product selection to upscale clientele, wine shops and garden centers have a lot in common and even more to learn from each other.Independent, locally-owned business. Big-chain competition. Multiple pricepoints.... more »
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