Merchandising

April 2011
You Have Arrived!

A well executed garden center entrance not only sets the tone of an emotional experience, it opens the minds and the wallets of your customers.Captivating the interest of consumers begins outside of our physical business... more »

March 2011
Let me explain…

... why a bank from the Pacific Northwest can teach you how to make your business more memorable.Like leaders and owners in any industry, those of you running garden centers are in a constant battle... more »

March 2011
The International Stage

It's always a good idea to step out of your store's confines to see what other garden centers are doing. Here we get a glimpse at merchandising from some of Europe's best.Please select the PDF... more »

March 2011
Small Concept Goes Big

Thanks to staff creativity and customer interest, the fairy gardening department at Tonkadale Greenhouse provides gardeners a reason to shop no matter the season.About five years ago at Tonkadale Greenhouse in Minnetonka, Minn., I started... more »

March 2011
Date Night?

When it comes to new ideas, where do you look? It may be time to step outside of our industry to get inspired.Where is the first place you take someone who's visiting a big city... more »

February 2011
The Most Important Room in the House

Restrooms are often a deciding factor (and sometimes a deal-breaker) for your customers when it comes to choosing whether or not they will return to your garden center.When we need to go, we need to... more »

February 2011
Let Me Explain…

... what mannequin containers are and why they're an important part of our displays at A Proper Garden.The first time I'd ever heard the term "mannequin containers" in our industry was during a presentation given... more »

February 2011
Time For A Change? Who Says?

After recently tweaking their logos, mega chains Starbucks and Gap learned that their customers' input is a necessary part of the process. Do you agree?The barista asks me, "Grande Americano with room?" Yes, they know... more »

January 2011
Better When Bartered

Looking to give your garden center's layout a little extra oomph but don't have the extra cash to make renovations? Barter your space for some much needed improvements.Look around your garden center. It's nothing but... more »

January 2011
Turning Pests Into Profits

Increasingly, customers turn to the winning combination of Chalet Nursery's knowledgeable staff and its Plant Health Care Center to help diagnose and treat their plant ailments.There is nothing like the reaction of an amazed customer... more »

Getting Warmer
Getting Warmer

Think warm thoughts. Why? Because the Garden Centers of America (GCA) Holiday Tour in Minnesota is upon us, and depending on where you are in the country, warm spring weekends might feel light years away.... more »

Publishing Success
Publishing Success

Today, garden centers can easily collect and send targeted educational materials to a publisher to generate highly customized print or digital content.This past year saw significant changes in the publishing world. And while large bookstores... more »