February 2018

Beyond You and Me

This month I am writing to you on the flight back from AmericasMart in Atlanta after putting down the book “Start Something That Matters.” Reading about Blake Mycoskie’s journey of founding TOMS... more

Incorporating Activism

As Greenscape Gardens in Missouri has discovered, the possibilities for turning conservation efforts into profits are endless.

Marketing Water-Wise Plants

Hear from three garden centers in one of the most water-conscious states about how focusing on plants with low water requirements can be beneficial no matter where you’re located.

7 Ways to Sell the Ultimate Gift

What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and it cos... more

Show & Tell Merchandising

Colorful displays, unique plant varieties and add-on products can help customers see your efforts and hear your message.

East Coast Ideas

Last month, we showed you holiday scenes from New Jersey and Long Island, New York, but they provided much more inspiration than just red and green.

You Don’t Get a Second Chance

Here in Minnesota, winters are long and arduous. Sure, we still go out and play in the snow and on the ice, enjoying all sorts of winter sports. And, despite the snow and cold, people still go to work... more