July 2024

Investing in the community

Grow the future by giving back and influencing the next generation

2024 California Spring Trials sensations

Hot topics and trends from this year’s California Spring Trials (CAST).

Decor trends for harvest and halloween

Evolving décor trends celebrate seasonal warmth and spirited playfulness.

Leveraging artificial intelligence in your garden center

Artificial intelligence can personalize your customer interactions, optimize sales processes and craft targeted marketing campaigns.

Revamp Your Retail Series: Online and in-store plant buyers

The fourth in a five-part series, this article shares research findings that can help garden retailers navigate omnichannel sales.

From the Road: Golden State gems

An early spring visit to three Central California garden centers brought inspiration and ideas to share.

California dreamin’

While none of the leaves are brown and we’ve been treated to a number of blue-sky days here in western Pennsylvania, I’m still dreaming of my time spent in California this spring. My travels fi... more

5 Minutes With … Brian Rapp

Brian Rapp is creative director at CountryMax Stores, a family-owned retailer celebrating its 40th anniversary this year.