Nov 12, 2018
American Beauties Names Executive Director

American Beauties Native Plants has named Heidi Mortensen as its executive director.

Mortensen will be responsible for managing the American Beauties brand through digital marketing, supporting and expanding the grower network, product selection, customer service, e-commerce and driving revenue.

Heidi Mortensen

She joins the team from Prides Corner Farms and has 20 years of horticultural experience including a B.S. in horticulture from Utah State University, IGC nursery management and director of horticulture for a multi-store chain across the U.S. Northeast.

“I am ecstatic to join the American Beauties team! Empowering the average homeowner to find and use natives is so important not only to myself, but to our environment. I look forward to growing the brand across the nation and spreading my passion for natives.”

Visit to learn more about the American Beauties Native Plant program.


Get fast and free information about the products and services featured within the magazine »
2) First Editions Iceberg Alley™ Sageleaf Willow, Salix candida 'Jefberg'
Get one year of Lawn & Garden Retailer in both print and digital editions for free.
Preview our digital edition »

Interested in reading the print edition of Lawn & Garden Retailer?

Subscribe Today »

Be sure to check
out our sister site.