Floral Marketing Fund launches redesigned website
The Floral Marketing Fund (FMF) has launched a redesigned website aimed at improving access to floral marketing research, consumer insights and industry resources.
The updated site, floralmarketingfund.org, features enhanced navigation, mobile responsiveness and improved connections between research reports, webinars and news content. According to FMF, the redesign is intended to help users more easily find consumer studies and educational resources related to the floral industry.
The website also includes streamlined tools for users interested in participating in future floral marketing studies and receiving updates through subscriptions.
FMF said the redesign follows a research-focused approach intended to help industry professionals quickly locate information relevant to today’s floral marketplace.
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