Investment firm acquires Eden Brothers
Kian Capital Partners, a lower-middle-market-focused private investment firm, announced that, in partnership with management, it has completed the acquisition of Eden Brothers, an e-commerce retailer specializing in flower seeds and bulbs for home gardeners.
Eden Brothers was founded in 2009 by CEO Sabine Randon, a former luxury retail executive, and is headquartered in Asheville, North Carolina. The company offers more than 2,000 varieties of flower bulbs and seeds, vegetable seeds, herb seeds and wildflower mixes developed in-house.
“Kian’s focus on partnering with founder-owned businesses and their expertise in e-commerce business models — with a specialization in enthusiast customer bases — really stood out to me,” said Randon, who will retain a significant ownership stake and continue leading the business day to day. “In addition, their collaborative approach to growth gave me the confidence to choose Kian as the right partner for this next phase of the business. As we enter the new year alongside Kian, Eden Brothers is well-positioned to expand our portfolio with new products and to enter new channels to better serve our customers nationwide.”
In addition to product and channel expansion, Eden Brothers intends to focus on amplifying its digital presence, expanding its library of content and implementing operational enhancements. Kian will also seek out and support growth through strategic add-on acquisitions.
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