Plant By Number provides winter workshop materials for garden centers
DIY garden design innovator Plant By Number has released its latest educational tool, Garden Design Placemats. The placemats can assist garden centers in expanding winter workshop offerings and increasing spring sales by making the garden design process fun and approachable.
Using the paint-by-number concept, customers “paint” a garden of their dreams onto their placemat. Using pre-populated designs, and a “palette” of plants, the workshop guides gardeners through design principles such as color, bloom time, height, and function.
Plant By Number has partnered with Plant Development Services Inc. (PDSI) to feature varieties from Southern Living Plant Collection, as well as Encore Azalea, Better Boxwood and buddleia ‘Butterfly Candy’, on the Garden Maps. This collaboration aims to further improve the customer experience by offering top-quality, regionally appropriate plants known for their beauty, hardiness and appeal. Together, this partnership will support gardeners in enjoying the design process and achieving gardening success, encouraging them to return to the garden center as repeat customers.
“We love how these Garden Maps are a mini design school for our customers,” said Corrina Murray, director of marketing, PDSI. “Gardeners dream now in the fall and winter, then return in spring to pick up everything needed to effortlessly plant their garden, from the right plants to the precise placement.”
“Our goal is to help garden centers educate their customers through workshops and easy-to-understand design,” said Alexander Betz, founder and CEO of Plant By Number Design. “The Garden Design Placemats enhance the whole experience and demonstrate that creating a beautiful garden is both attainable and enjoyable.”
In spring, the garden maps will ship separately to the store, ensuring the workshop attendees return to purchase all their necessary plants. With their Garden Design Placemats in hand, customers can pick up the plants and ready-to-use Garden Map that matches their personalized designs. The Garden Map provides a clear, step-by-step guide for planting, ensuring that customers can achieve the stunning garden they envisioned with ease.
This seamless transition from winter workshop to spring planting can help gardeners feel supported from design to execution. By offering both the education and tools needed, garden centers build lasting relationships with their customers, increasing loyalty and plant sales year after year.
Plant by Number benefits customers and garden centers by making garden design and installation straightforward and enjoyable. The Garden Design Placemats simplify the gardening process, driving plant sales, enhancing customer satisfaction, and fostering business growth. Available now on pbndesign.com/wholesale. To learn more, email [email protected].
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