Pleasant View Gardens Offers Smallscapes Gardens Program to Retailers
In short, it takes the concept of creating recipes for hanging baskets, containers and uprights – which showcases different uses of color, texture, height, and flower forms – and applies it to in-ground landscape applications.
“One of the things that sets us apart from other growers and helps our grower, retailer and landscaper partners be more successful is staying on top of consumer gardening trends. And what we’ve seen over the past few years is the need for more guidance and instruction,” said Andy Huntington, national sales manager. “While many people know they want a beautiful flower garden in the end, very few know how to get there. There are so many things to think about. So many colors, flowers, and tags to consider. ‘What flower combinations work best? What heights and textures are more appealing when combined together? How many plants do I need for the space I have?’ And that’s where our new Smallscapes Gardens Program comes in. It gives consumers a simple, paint-by-number-like approach to creating gorgeous flower gardens on a smaller, workable, and affordable scale,” explains Huntington.
Designed specifically to help retailers grow their business, PVG’s new Smallscapes Gardens Program provides consumers with what they need to succeed. It identifies a square footage footprint for a garden that makes sense for a budget of between $125 and $250. And it provides a simple landscape design for gardeners to follow, which can be scaled up or down to fit whatever size area is available or whatever application is appropriate.
The Smallscapes Gardens Program further simplifies the process by identifying a group of Proven Winners varieties and quantities that have been tried and tested to grow well together. When planted in repetition, these flowering beauties provide eye-catching color blocks and color contrasts, delivering Proven Winners performance all Summer long. The program also considers height by using plants that best accent each other vertically through a simple designation of front, middle, and back plantings.
Consumers can choose from 10 different Smallscapes options. From a simple, yet colorful mailbox garden or picket fence garden, to pollinator gardens that will attract hummingbirds, butterflies and bees, or a cut flower garden that’s perfect for aspiring backyard florists. The program also includes a Smallscapes garden that creates a breathtaking entryway and even one that highlights a backyard barn or shed.
“For retailers, this would be an awesome P.O.P. display opportunity, helping them sell, for example, three trays to satisfy a Smallscapes design vs. just three pots,” Huntington said.
To support retailer efforts, Pleasant View has created free and customizable marketing tools for them to use in selling the new Smallscapes Gardens Program to their customer base. These include a simple, yet customizable website, where retailer logos and contact information can be added, while online traffic can be directed to a retailer’s unique Smallscapes URL. Once at the site, consumers can then quickly peruse the different Smallscapes gardens, select the ones they want, place their order, and visit their participating retailer for payment and pickup.
To learn more or participate in the program, visit www.smallscapesgardens.com, or call your rep at 603.435.8361.