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Apr 1, 2024
That Flower Feeling celebrates National Self-Care Day on April 5

The “That Flower Feeling” initiative is embracing national self-care day with multiple bouquet giveaways on its Instagram and TikTok accounts. This initiative aligns with the growing recognition and importance of self-care and mental health.

That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the U.S. through a consumer-direct marketing campaign that promotes the use of flowers in everyday self-care routines. The cooperative effort strives to make the experience of having fresh flowers a part of daily life, promoting the idea that even the most modest bouquet can have positive effects on one’s well-being. By capturing “that flower feeling,” the initiative seeks to spread the joy and impact of flowers on a regular basis, ultimately benefiting the entire floral industry by increasing demand for non-holiday sales.

National Self-Care Day takes place on April 5. This day serves as a gentle reminder for everyone nationwide to remember to pause, take a break and make some room for themselves. Everyone is encouraged to engage in an activity that brings them happiness and helps alleviate stress.

The effect that self-care can make is astounding. When it comes to flowers, their presence can trigger emotions of happiness, heighten feelings of life satisfaction and affect social behavior in a positive manner far beyond what is normally believed.

Studies have shown that interactions with flowers can have profound effects on reducing stress, boosting mood and promoting overall well-being. A Rutgers University study found that “Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious, and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.” That Flower Feeling aims to inspire individuals to explore the synergistic relationship between self-care practices and the beauty of Flowers.