Breeders

Bloomin' Easy creates augmented reality experience for its top varieties

Bloomin’ Easy creates augmented reality experience for its top varieties

Bloomin’ Easy has revealed a new augmented reality (AR) experience for consumers to use on a mobile device. AR is available for its top 10 shrub var... more »

Dümmen Orange exhibit in new location at CAST

Dümmen Orange exhibiting in new location at CAST

Dümmen Orange is planning its exhibit for the upcoming California Spring Trials (CAST) 2024 with a new location this year. Center of Effort will host... more »

HilverdaFlorist shares new branding and website for Garvinea series

HilverdaFlorist reveals new branding and website for Garvinea series

Breeder of the Garvinea garden gerbera series, HilverdaFlorist has refreshed its product range with a new look presented on a newly launched website. ... more »

PDSI offers CAST preview

PDSI offers CAST preview

Plant Development Services (PDSI) announced it is shining the spotlight on innovation at California Spring Trials (CAST) 2024, taking place March 19-2... more »

Westhoff, Dümmen Orange discontinue licensing agreement

Westhoff, Dümmen Orange discontinue licensing agreement

Westhoff and Dümmen Orange announced they have decided to discontinue their licensing agreement for the production of unrooted cuttings of Westhoff b... more »

Farwest Show

Farwest Show calls for 2024 New Varieties Showcase entries

The 2024 Farwest Show is now accepting submissions of new plant introductions for the upcoming New Varieties Showcase. The showcase is an annual high... more »