Marketing
Top Retail Trends of 2022
The pandemic changed not only how customers shop — and how you sell to them — but has also brought forth innovative changes in retail. Financ... more »
Flower Power: Why Your IGC Should Stock Cut Flowers as a Product Category
Flowers are the new hugs, Katie Dubow said earlier this year when introducing Garden Media Group’s 2022 Garden Trends Report. When we can’t gather... more »
Sharing the Local Love
Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other fam... more »
Traditional Versus Modern Marketing
“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Ma... more »
Increase Your Social Media Reach
When it comes to the ever-evolving algorithms of social media giants like Facebook and Instagram, keeping your store’s organic reach steady can be a... more »
Pen & Petal Marks 20th Year Serving Green Industry
Pen & Petal, a full-service marketing communications agency servicing the green industry, is celebrating its 20th anniversary this year. ... more »
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