Dirty Secrets Kicker Tips and ideas IGCs can use to merchandise holiday items.

The Four C’s of Christmas Trends

After what we’ve all been through this year, I might be suspicious of someone who honestly believes they KNOW what’s in anyone’s shopping brains... more »

Cold Creek Nurseries turned to former wildlife biologist and birding expert Ron Brenneman to help increase the birding offerings in their retail location.

Expand Your Birding Offerings to Help Your Sales Take Flight

Even without economic disruptions such as the COVID-19 pandemic, independent garden centers and nurseries are always looking to expand not only their ... more »

Sleeping with the (Fr)enemy…

It won’t come as a surprise to most of you that retail is as tough as it’s ever been, and the impact on retailers is ominous. It’s been recently... more »

Gardens of Babylon in Nashville, Tennessee

2019 Merchandiser of the Year Winner

Fun and funky might not be the first words that come to mind when thinking about a garden center — but they’re exactly what Gardens of Babylon in ... more »

Hitting the Target: Marketing to Shoppers Under 40

Hitting the Target: Marketing to Shoppers Under 40

"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet... more »

Dirty Secrets July 2019 Christina Salwitz, the Personal Garden Coach

Three Things ALL of Us Need

Today put the “burned” in “burned out” for me. It’s not that it was hard, or even overly difficult in tasks, co-workers or dealing with cust... more »


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