Articles
How Do Our Customers Behave?
Do we really know our customers? Retailing today is becoming more and more of a science. Consultants monitor shoppers from the point they enter a stores until they leave, noting and analyzing every action. There... more »Personalizing The Experience
What increases the likelihood a person is going to keep coming back to a business? More often than not, it's the people and not the products and services that hook a client for life. Think... more »Make Your Move
Three years ago, Mark and Fran Landa, owners of Boulevard Flowers, Colonial Heights, Va., made the decision to move their 52-year-old business from its original facility to a location three miles away. Although the new... more »Making An Old Garden Center New
Rocks weighed down the first floral arrangement that left H.J. Benken Florist in 1939 in Cincinnati, Ohio. The flowers came from my grandparents' greenhouse and beds. The rocks did, too. Harry and Johanna Benken, second-generation... more »Trends At Every Stop
A crew from Lawn & Garden Retailer made our way from San Diego to San Francisco for the California Pack Trials last April. We noticed again this year that companies are integrating more into Pack... more »Boost Sales With Live Creatures
There's something mesmerizing about sitting next to a pond full of fish and watching them glide effortlessly through the water or seeing a turtle sitting lazily on a piece of wood just soaking up the... more »Battling The Big Boys: Rules Of Engagement For Independents
As another spring rush enters the books, how is your season looking? Whatever you are experiencing, chances are good that as an independent your season is being affected by mass market outlets in your area.... more »Accessorizing Outdoor Rooms
Constructing outdoor living spaces continues to be a popular trend among consumers, but how many of your customers are proclaiming their outdoor rooms complete after only adding lawn furniture and some all-weather cushions? Accessorizing the... more »Listening (And Responding) To You
Reader comments can help keep columnists and their ideas based in the real world, and occasionally, columnists can help retailers stay rooted in reality, too. This month, I'm taking the time to address some interesting... more »Seductive Sensory Surroundings
It's hard to believe most sellers of plants and flowers can't find the time to make their products and the surroundings that house them as romantically desirable as the product (and sales space) demands. It's... more »Summertime Fun
It's summer, the time for barbeques, pool parties, garden parties, baseball games, the beach, heat-loving planting and so much more. Summer is a time of fun; moods brighten, people get to go outdoors for sports,... more »So Are The Days of Our Lives
Have you every noticed that this industry is like a soap opera sometimes (not in the your-wife-is-pregnant-with-twins-and-each-one-has-a-different-father way)? It's like a soap opera in that it seems like sometimes you can't get a break. It... more »
Videos
News
April 26, 2024
Monrovia releases Weekend Project Guide for home gardeners
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
