Marketing
2022 Is the Year of the Salad Greens
According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15 pounds they gained... more »
What’s New in Edibles
Cucumber ‘Mexican Sour Gherkin’ Fruits look like miniature watermelons and taste like cucumbers with tangy citrus overtones. A crunchy addition to salad! Vines grow 4-7 feet long (perfect for a trellis) and the flowers attract... more »
Fresh Food Finds in the Garden Center
Does your garden center offer fresh produce by way of a farmers’ market or community supported agriculture (CSA) program, or are you considering offering one? We reached out to our readers to see if they... more »
To Market?
Thanks to Covid, farmers’ markets have been given a bit of a boost when disruptions in the food system occurred and pushed customers to find alternatives to their usual shopping outlets. According to a study... more »
AFE Releases Free Flower Promotional Content
American Floral Endowment (AFE) recently announced it has released free content to help you spread positive messages about flowers. Flower-friendly graphics for your business or personal social media can be found here. Download graphics featuring flower positivity,... more »
Increase Your Social Media Reach
When it comes to the ever-evolving algorithms of social media giants like Facebook and Instagram, keeping your store’s organic reach steady can be a challenge. Whether you’re starting from scratch with building your garden center’s... more »MarkWatch Creates FAQ Video on Plant Trademark Usage
MarkWatch has released a new video answering frequently asked questions about the proper usage of trademarks. The video answers questions a business might have after being contacted by MarkWatch. Questions such as “What is a... more »
Growing a New Brand
Today’s fastest-growing organic gardening company began with a simple question posed to two students by their college professor: Did you know mushrooms can grow on coffee grounds? Alejandro Velez and Nikhil Arora, then seniors at... more »
Considering E-Commerce for Your Garden Center?
Are you considering e-commerce for your plant business? For many growers and retailers, website construction and maintenance is a daunting task, let alone the tedious management of an e-commerce platform. I thought I would share... more »
Ground Rules
Call it the greening trifecta of 2021 — everyday gardening meets self-sufficiency meets food origin awareness. The result? A backyard and balcony edible garden boom, where no space is too small for the “foodscaping” movement.... more »
PanAmerican Seed Launches Kitchen Minis Website
To provide further consumer awareness and help retail customers sell the award-winning Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a shopper-friendly website, www.kitchenminis.com. The mobile-optimized site lets consumers browse the full... more »
Adding Hemp as a Product Category
North Carolina-based Fifth Season Gardening Co. has found success in marketing its current product selections to the expanding hemp market. The family-owned business specializes in hydroponics, homebrew and organic gardening equipment at its five locations.... more »
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