Proven Winners Schedules IGC Webinar Series
Proven Winners recently announced details of its Fall 2022 Retail Webinar Series.
Telling Your IGC’s Story
On Thursday, Oct. 27, Liz Lark-Riley of Rockledge Gardens will present “Storytelling Tips From a Theatre Nerd — Why Retail Is Theatre and It’s Time to Play.”
From “casting” to scripting to setting the stage, retail and theater have more in common than you might expect. Join Lark-Riley, a garden center managing director who came to her role with 15 years of experience in the performing arts, to learn how she translates the principles used to create captivating performances for the stage into unforgettable experiences in a retail environment. From communicating your IGC’s unique story and marketing with meaning to creating an environment your customers will want to visit again and again, you’ll learn how to engage your core audience in a way that will have them giving you a standing ovation.
Leveraging Social Media
On Thursday, Nov. 10, Kristina Howley of Spring Meadow will present “Creative Strategies and Tips for Leveraging TikTok at Your Garden Center.”
TikTok isn’t a fad, and it’s not going away; learn useful tips and tricks on how to leverage TikTok as a part of your social media strategy in 2023.
Must-Have Annuals
On Thursday, Nov. 17, Proven Winners’ John Gaydos and Kevin Hurd will present “Must-Have Annuals for Spring 2023.”
Learn more about the top new annuals you’ll want to be sure to sell at retail in 2023. Gaydos will also provide growing tips and tricks to ensure your success.
Consumer Behavior
On Thursday, Dec. 1, Bridget Behe, Ph.D., of Michigan State University will present “Through Your Customers’ Eyes.”
Research conducted by Behe’s team shows how customers see our stores and displays. Behe will share results about how customers shop, how they view our displays, and what attracts their attention on signs. Behe will provide practical applications of those research results to help you better connect to your customers in their shopping journey.
Creating Experiences
On Tuesday, Dec. 13, Anne Obarski of Merchandise Concepts will present “Create a Business of Experiences.”
The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Right now, an experience renaissance is afoot — one that has businesses willing to organize their whole company around the delivery of exceptional experiences. From face-to-face connections, in-store experiences, and vendor relationships these connections are the way of the future to generate business growth.
Google Business Profile Tips
On Feb. 15, Dayna Springfield of Garden Design will present “Quick Ways to Drive More Leads to Your Business.”
Taking the time to constantly update your Google Business Profile (formerly known as Google My Business) can seem daunting — especially with so much to do around the garden center! But with a few simple hacks, you’ll be able to consistently highlight your company, without putting in a great deal of time each week. Springfield will share post ideas and scheduling tips, plus how to encourage more reviews from customers.
For more information and to register, click here.
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