Articles
Making the Most of Mixed Containers
We all know that mixed containers are among the hottest and best-priced item selling at retail today! One factor driving demand for containers is the amount of exposure featuring mixed containers in consumer media. Television... more »Store within a store
Strategically displaying products, educational information and POP materials will convey your intimate knowledge of customer needs. Whenever possible, take advantage of manufacturers' product displays, which inherently visually communicate a full water garden supply and pond... more »Working the Chain Gain
Between Martha Stewart's legal troubles, striking grocery workers in California and a ruling to block Target from building in an upscale Atlanta suburb, there's been a lot of backlash about the chain stores in the... more »Optics 101
As a garden center, you likely sell bird feeders, birdbaths, and plants that attract birds and butterflies. But, if you do not stock binoculars, you are missing out on the opportunity to earn loyalty within... more »Simple Container Gardening
By now, every one of us knows that container gardening is the current big hit amongst consumers. We have been slowly learning that customers have less and less time on their hands and want the... more »Credit and Debt Collection Collection
You'd think the goal for the credit and collection department is to find ways to reject new customers and drive away old ones, based on the use by most of their representatives of traditional DSO... more »LAWN& GARDEN RETAILER HEADLINES
Trends at IPM The 22nd International Plant Fair (IPM), held in Essen, Germany, drew about 1,350 exhibitors from 37 nations and 58,144 attendees, with good representation from the United States in exhibitors such as OFA,... more »Costs and Benefits of Advertising
Why would a company pay $7,667 per second just to air a commercial? Most likely to speak to the largest audience of potential customers. Advertisements help to ensure that customers are reminded to buy and... more »Fishing For Answers
If you are ready to add fish to your water gardening department or just thinking about it, there are several things, head to tail, that you need to take into consideration before diving into the... more »Designer Quality
Better Homes and Gardens can do it, Martha Stewart can do it (is she a bad reference now?), so why can't a garden center? As we all know, people love to decorate their homes with... more »Obstructures: Dozers, Docks and Smiling Pumpkins
My friend Sue Murdock at Goebbert's Market and Garden Center in South Barrington, Ill., is a master at product presentation. When I opened the beautifully decorated holiday box she sent me this past season, the... more »Stone: For More than Just Landscaping
A few years ago, I helped my dad lay about 3 tons of small (approximately 2-inch-round) plain stones around his pool. Every few feet or so we added a little design almost like a... more »
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