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November/December 2017
Summertime in Virginia By Abby Kleckler

The Garden Centers of America bus tour this summer headed to Virginia, and Lawn & Garden Retailer was on board. Here are a handful of ideas from IGCs that could be worth implementing in your stores.


Newport News, Virginia

At Anderson’s Newport News, creative miniature gardens offered inspiration with shop-able displays like 1. this whimsical creation in the top of a yellow wheelbarrow and 2. numerous ideas such as this otherworldly creation inset in one of the hexagonal display tables. 3. The nursery display area was extremely organized with stair step displays in a bright color to stand out. 4. Fish-shaped topiaries with a gerbera for the eye were a conversation piece among all the visitors.

Cross Creek Nursery & Landscaping

Richmond, Virginia

At Cross Creek, 1. educating customers about bees played a huge role with signage and 2. a fully functioning beehive with a brave beekeeper on staff. 3. Throughout the store, signs encourage customers to sign up for their garden club with their email address at the register. 4. Some signs are even in unconventional places like the men’s restroom.


Virginia Beach, Virginia

With Anderson’s in Virginia Beach, the garden center really felt like a lifestyle destination. 1. Outdoors, a unique playground offered a place for kids to play as parents could 2. relax, listen to live music, and eat and drink from the company’s Sage Kitchen. 3. Inside, greenhouse-to-table displays highlighted the vegetable and herb department.



McDonald Garden Center

Williamsburg-Monticello, Virginia


McDonald Garden Center operates a number of seasonal pop-up shops named “Garden Markets” throughout Virginia. The small footprints are all set up pretty much identical with this 1. shade structure and a 2. small house for the register. 3. Easy-to-attach and readable signs for hanging baskets — with different colors for sun or shade — got a lot of attention from retailers as well.



McDonald Garden Center

Virginia Beach, Virginia

1. The Urban Farm area at McDonald Garden Center’s Virginia Beach location included dozens of raised bed solutions and this eye-catching barn cutout. Signage throughout the store was easily readable and had great focus such as the 2. Pantone Color of the Year display, 3. upcoming classes and 4. fun facts that make you want to learn more.

Ken Matthews Garden Center

Yorktown, Virginia

1. Ken Matthews Garden Center did a nice job of showcasing its varieties in a park-like landscape setting, including a 2. large water garden that’s front and center. 3. At the front door, something as simple as old garden tools made you stop for a second before you entered the garden center.

Sneed’s Nursery & Garden Center

Richmond, Virginia

Sneed Nursery had an outdoors you could get lost in — in a great way. 1. Large, readable letters highlighted some of the main areas while 2. chalkboard-like signs gave that handwritten, personalized feel to every turn.

Abby Kleckler

Abby is the managing editor of Lawn & Garden Retailer. Contact her at [email protected]


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