Management

July 2010
Why, How and What

Here's an idea worth spreading: Customer relationships based on shared values are far more powerful than any new product or merchandising strategy!Ideas are powerful and have the power to change the way we think and... more »

Why You Should Never Listen To Your Customers
Why You Should Never Listen To Your Customers

It's not what you think! Don't abandon your customers — just know when to stop paying attention to their short-term needs and use your expertise to start looking toward the future.Is Pohmer losing it again?... more »

April 2010
Pareto’s Principle Rocks!

The "80/20 rule," first identified by an Italian economist in 1906, says investment and results are disproportionately related. Who knew a concept developed more than 100 years ago could still ring so true?I think there... more »

April 2010
Six Print Ad Pitfalls

Social media has really exploded, but traditional print marketing isn't dead by any means. Are your ads as compelling as they can be? Here's a look at what not to do. When it comes to... more »

March 2010
The Road We’re On

"If you don't know where you're going, any road will get you there." Lewis Carroll, author of Alice's Adventures in WonderlandMost of you made a number of hard decisions going into spring 2009, decisions necessary... more »

March 2010
Capitalize On Unlikely Sources

You're an expert in your own right, but there are resources in your own backyard that could make your garden center look better and increase your draw for customers with an expanded knowledge base. Are... more »

March 2010
In the Landscape, It’s All About Quality,

These are tough times, no doubt. There's little room for mistakes, so save yourself time and money by choosing the best products from the start — and guarantee success and satisfaction for your customers at... more »

March 2010
Turn Sunshine Into Profits

Make your independent garden center the community authority on outdoor living with great selection, a trend-forward staff and a strong online identity.One of my favorite spring rituals is visiting local garden centers to watch the... more »

March 2010
When Opportunity Knocks…

Emerging from the recession are new, grounded consumers, and no industry is better positioned to resonate with their values than ours. Do you know how to get in step with them?The classic definition of insanityis... more »

March 2010
Facebook: The ‘X’ Files

Get in touch with your younger potential customer base — and show your existing customers how with the times you are — by hopping on FacebookAs an independent retailer, two of the most important things... more »

February 2010
Will We Ever See the “Good Old Days” Again?

Times are changing, and so are consumers. These changes could offer opportunities your business never had in the past... Are you ready to take advantage of them?I think we can all remember some time in... more »

February 2010
Social Networking: Does it Work?

Texas-based Calloway's Nursery never wanted a New York PR agency approach to reaching their customers. So theirs stays true to its roots: It ties in with every aspect of their marketing plan and is tailored... more »