Management
The current economic climate is forcing many garden retailers, from the biggest of big boxes to the smallest mom-and-pop retailers, to find new ways of cutting costs. Marketing efforts, eliminating dead weight and shortening employee...
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I am just old enough not to know how to design a web page. To me, code is something in a spy novel. Java is tasty with a little French vanilla. Oh, and if HTML...
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When thinking about small business marketing, the standard means of promotion such as newspaper ads and postcard mailings most often come to mind. While these "tried and true" methods can be effective, they are not...
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With all the job losses, depressing forecasts, business closings and gloomy messages that surround us, it might seem as if we're caught up in some sort of economic Twilight Zone. Like many of you, I'm...
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The financial collapse has had a major impact on our consumers in many different ways. First, there's the higher costs they're experiencing in their necessity purchases such as heating fuel, food, gas in the...
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What an exciting and inspiring summer we had, watching outstanding athletes compete in the summer Olympics. Who didn't cheer at the top of their lungs as Michael Phelps won his eighth gold medal and made...
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Customers from hell, it turns out, can teach you a lot. As a former manager in the trademark research business, Chuck Dennis' best client had the worst mouth, spelling out every mistake and problem in...
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When this column began back in January, sustainability was on the front page, front cover and in the lead stories of newspapers, magazines and evening news broadcasts across the country. Early columns explored whether the...
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Spring is officially over. So, how'd it go? Did those sustainable, eco-friendly products you stocked up on fly off the shelves? If you are like most retailers, garden or otherwise, around the country, the excitement...
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I just got back from the Super Floral Show (SFS) in Orlando, Fla., and the Seeley Conference at Cornell University in Ithaca, N.Y. SFS is a trade show that's primarily focused on the indoor floral...
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Christmas hasn't always been all sleigh bells and mistletoe. In fact, Puritans canceled Christmas in England in 1645, and Christmas celebrations were outlawed in Boston from 1659 to 1681: People could be fined five shillings...
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Have you ever stood in the backroom scratching your head, trying to figure out why there is a disparity in your inventory? Ever wished your staff could spend more time on customer relations and less...
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