Marketing
The Perfect Plant to Feature Bloomin’ Easy This Spring
Bloomin’ Easy has announced its line of improved, low-maintenance plants will be featured in The Perfect Plant beginning spring 2018. The Perfect Plant is a complete, interactive visual expert for garden centers to give shoppers... more »
Incorporating Activism
The new buzzword in marketing is advocacy. I just returned from an entire conference about how to use this model in your business, with brand representatives from tech industry giants like Dell and Cisco, and... more »
Marketing Water-Wise Plants
Colorado’s population is expected to nearly double between 2000 and 2040. Most of this growth is happening along the eastern slope of the Rockies, in areas where our average annual precipitation is less than 15... more »7 Ways to Sell the Ultimate Gift
What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and... more »
Year-Round Workshops
My favorite part of winter is looking through all of the seed catalogs that are arriving daily and thinking about my spring garden. Well, you can bet that many of your customers are doing the... more »
Growing Customers
The next time you're in traffic behind someone looking at a cell phone or watching an employee hide in a bathroom stall to change their Facebook status ... be grateful. You see, this little device... more »
Style Awakenings in 2018
On a recent morning as I was waking up, I turned on the radio to catch the headlines, and I heard that according to the Bloomberg Market Report (November 2017), residential construction starts are up... more »
Easy Tools to Sell More Plants
Every year since 1980, the National Garden Bureau (NGB) board of directors has chosen one annual, one edible, one perennial and one bulb (added in 2015) as the selected classes for our "Year of the"... more »
Anniversary & Expansion
In this industry, there is no shortage of incredible family stories, and Wasson Nursery in Indiana is one of them. This garden center may not be the oldest one out there, and it may not... more »
Getting Customers Excited
On a Saturday afternoon in early March, a local garden club gathers at Family Tree Nursery for their spring kick-off meeting. It’s an annual tradition of the club to hold its March meeting at Family... more »
Thinking Outside the Box: Why Classes & Events Matter
Children watch with rapt attention near the stage. Families crowd the aisles. Young couples lean against plant benches filled with shapely pumpkins and showy rudbeckia. Guests of all ages reach for their phones, waiting for... more »
The Garden Retail I Dream Of
It wasn’t until I began helping my flute teacher in her garden as a way to pay for my lessons that I discovered the thrill of a freshly weeded vegetable patch or the excitement of... more »
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April 26, 2024
Monrovia releases Weekend Project Guide for home gardeners
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
