Marketing

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Facebook: The ‘X’ Files

Get in touch with your younger potential customer base — and show your existing customers how with the times you are — by hopping on FacebookAs an independent retailer, two of the most important things... more »

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Social Networking: Does it Work?

Texas-based Calloway's Nursery never wanted a New York PR agency approach to reaching their customers. So theirs stays true to its roots: It ties in with every aspect of their marketing plan and is tailored... more »

Hello My Name is Your New Best Friend

Ah, the power of the press! But in an age where consumer print publications are cutting back on the pages they give to gardening, it may be time to foster relationships elsewhere. Start with local... more »

Twitter and Facebook and iPhones…Oh, My!

After nearly 80 years in business, Pemberton Farms & Garden Center has really taken a leap in to the 21st century and added a heavy social media element to its marketing and promotion efforts. Adding... more »

Gifts That Keep on Giving

The busy holiday season is a perfect time to let your best customers know how much you appreciate them.The holiday season is here, and you've got plenty to worry about already. In addition to the... more »

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Reach Out and Touch Someone

Ed Bemis' garden center was full of poinsettias with no place to go. After an ice storm in December, he had leftovers to give away but no customers to take them. So he sent out... more »

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Take Steps to Shine

There is a maxim in marketing that it costs much more to cultivate new business than to retain an existing customer. More than ever, in this economy, this has proven to be true. When business... more »

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Go for Gold

What an exciting and inspiring summer we had, watching outstanding athletes compete in the summer Olympics. Who didn't cheer at the top of their lungs as Michael Phelps won his eighth gold medal and made... more »

Help Customers Find the Perfect Plants

No, I am not looking for a date! But I do have an idea for you that could be both profitable and fun. We all know that our customers (and potential customers) are busy, busy,... more »

Trendspotting at Pack Trials

The Lawn & Garden Retailer staff's trip to the 2008 Pack Trials, which began in Encinitas and wrapped up a week later in Gilroy, was a fantastic opportunity to preview all the breeders' newest introductions... more »

More Than a Feeling

Inspiration. It's the first stage of product development and often motivates the final sale. Find the right inspiration, and you'll create an upscale shopping experience that transports your retail guests to another place and time.... more »

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Web 301: Getting the Word Out

You've got your website designed, built and ready to go. Your web designer has helped you secure a host — or maybe you are technically savvy enough to host your website on your own server... more »

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