Marketing

March 11, 2019

Gard’N-Wise Partners With The Perfect Plant

Gard’N-Wise signed a deal with Marketing Garden LLC for The Perfect Plant’s problem solver. The agreement combines synthetic and organic control products offered through Gard’N-Wise with The Perfect Plant’s technology for a ready-to-use problem solver... more »

March 11, 2019

Home & Garden Fulfillment Inc. Launches E-Commerce Services for IGCs

Home & Garden Fulfillment Inc. has announced a new program designed to help retail garden center stores expand into e-commerce sales. Using the services provided by Home & Garden Fulfillment makes it possible for independent... more »

March 4, 2019

Proven Winners ColorChoice Expands 2019 Radio Campaign

With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners ColorChoice has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80... more »

March 2019

What Do Your Customers Think of You?

Normally the answer to this question is "We really don’t know” or “I’m not really sure.” A garden center can certainly study sales and product movement. We can get into transaction counts, average sale, and... more »

March 2019

Must-Have Houseplants for Your Garden Center

Houseplants have steadily grown more popular over the last couple of years, particularly with millennials. It’s no surprise why — houseplants are inexpensive, readily available and easy to acquire. They’re beautiful home décor items, but... more »

March 2019

Young Customers and Physical Stores

Brick-and-mortar is back in vogue and young consumers are leading the charge in the resurrection of physical retail. According to the National Retail Federation, a hefty 98 percent of Gen Z customers make most of... more »

February 26, 2019

National Pollinator Garden Network Surpasses Goal of 1 Million Registered Pollinator Gardens

In three years, 1,040,000 gardens were registered with the Million Pollinator Garden Challenge (MPGC), involving an estimated 8 million people, concentrated in the U.S. and Canada with some in Mexico and across the globe. From... more »

February 12, 2019

Pantone, PMA to Present Webinar on Color Trends

On March 28, the Produce Marketing Association (PMA) and the color experts at Pantone LLC will present a free, hour-long webinar on “Color Trends for 2019/2020 That Can Grow Your Business.” The webinar will be presented... more »

February 5, 2019

Plants, Products Win 2019 Green Thumb Awards

The best new ornamental plants, garden products and edible plants have won the 2019 Green Thumb Award presented by the Direct Gardening Association. Honored in the Ornamental Seeds, Bulbs and Plants division were 'Illuminati Tiny... more »

February 2019

Gardening and Chickens Go Hand in Hand

Backyard chickens and gardening go hand in hand. Both play such an important role in being more self-sufficient and helping feed a family with what can be produced on someone's own land with their own... more »

January 22, 2019

Dubow, Norris Team Up for QVC

Cottage Farms has announced the addition of two new hosts for its long-running QVC appearances. Katie Dubow, creative director and trendspotter at Garden Media Group and Kelly Norris, author and director of horticulture at the Des Moines... more »

January 7, 2019

Proven Winners Delivered 2 Billion Impressions in 2018

With an initial goal of delivering 1 billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio,... more »