Marketing

February 26, 2019

National Pollinator Garden Network Surpasses Goal of 1 Million Registered Pollinator Gardens

In three years, 1,040,000 gardens were registered with the Million Pollinator Garden Challenge (MPGC), involving an estimated 8 million people, concentrated in the U.S. and Canada with some in Mexico and across the globe. From... more »

February 12, 2019

Pantone, PMA to Present Webinar on Color Trends

On March 28, the Produce Marketing Association (PMA) and the color experts at Pantone LLC will present a free, hour-long webinar on “Color Trends for 2019/2020 That Can Grow Your Business.” The webinar will be presented... more »

February 5, 2019

Plants, Products Win 2019 Green Thumb Awards

The best new ornamental plants, garden products and edible plants have won the 2019 Green Thumb Award presented by the Direct Gardening Association. Honored in the Ornamental Seeds, Bulbs and Plants division were 'Illuminati Tiny... more »

February 2019

Gardening and Chickens Go Hand in Hand

Backyard chickens and gardening go hand in hand. Both play such an important role in being more self-sufficient and helping feed a family with what can be produced on someone's own land with their own... more »

January 22, 2019

Dubow, Norris Team Up for QVC

Cottage Farms has announced the addition of two new hosts for its long-running QVC appearances. Katie Dubow, creative director and trendspotter at Garden Media Group and Kelly Norris, author and director of horticulture at the Des Moines... more »

January 7, 2019

Proven Winners Delivered 2 Billion Impressions in 2018

With an initial goal of delivering 1 billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio,... more »

January 7, 2019

Rightplantz.com Provides Its 2018 Plant Trends Report

RightPlantz.com, an online community of passionate gardeners and green industry companies, has released its 2018 Annual RightPlantz Report. RightPlantz.com is a resource for gardeners of all experience levels to research plants through a plant finder,... more »

January 2019

Rooted Together

The future for gardening looks joyful and holds a connection to Mother Nature that just may be the saving grace of the planet. This bold prediction comes from the 2019 Garden Trends Report: Rooted Together... more »

January 2019

The Wind Beneath Our Wings

According to the Ruby-throated hummingbird migration map (www.hummingbirds.net/map.html), hummingbirds typically make their seasonal debut in Florida around late February or early March. They continue their progression north and west toward the Dakotas and Canada, through... more »

January 2019

Yours to Use

Ask any garden center owner if they would like to sell more plants, and I’m pretty sure they will all answer “yes!” Ask them if they would like to sell more plants and have many... more »

January 2019

Attracting and Empowering New Customers

The Collegiate Plant Initiative (CPI) is a nonprofit organization with a mission to make people who love plants and find the plants people love. Made up of undergraduate students without backgrounds in plant science or... more »

December 6, 2018

Pantone Chooses 2019 Color of the Year

Each December for the past 20 years Pantone has picked a color that we can expect to see more of in the coming year. In 2017, Greenery reigned supreme; for 2018, it was Ultra Violet;... more »