Marketing
Staffing the surge: Managing increased retail traffic
On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »
Marketing materials now available for NGB’s 2025 “Year of the” plant campaign
National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make life easier and allow all... more »
Marketing Flowers for Self-Care webinar scheduled
That Flower Feeling (TFF) has scheduled a webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” taking place at 2 p.m. EST on Thursday, Nov. 14. This engaging session will delve... more »
Wave Petunias to celebrate 30th anniversary in 2025
PanAmerican Seed has announced Wave petunias will celebrate their 30th anniversary in 2025. To commemorate — and help greenhouses and retailers take advantage of extra consumer interest — PanAmerican Seed shared several exciting plans beginning... more »
Revamp Your Retail Series: Consumer psychology
Consumers have a lot on their minds most days. Horticultural professionals, retailers and growers may be inclined to think they get a lot of “brain time” from their customers, that customers are thoughtful about the... more »Royal Anthos partners with Slow Flowers Society
Royal Anthos and its lily bulb vendors have announced a partnership with the Slow Flowers Society, with the goal of teaching American flower farmers how easy it is to grow and sell lilies. Flowerbulb.eu, the... more »
The 2024 Garden Center Show celebrates success
The Garden Center Show (presented by Lawn & Garden Retailer and SmartWork Media) recently hosted garden center professionals from the U.S., South America and even the UK to walk the trade show floor and attend... more »Proven Winners schedules 2024 Fall Roadshows
Proven Winners has scheduled two Roadshows this fall, designed for retailers, growers, brokers, landscapers and anyone who works in the green industry. Roadshows are opportunities to learn about upcoming trends, brainstorm with like-minded industry pros... more »American Meadows donates unsold plants, resulting in 0% organic waste
American Meadows and its sister company, High Country Gardens, are driven by their shared purpose of doing good through gardening. This season, their plant donations have supported the creation of new community and memorial gardens, habitat... more »
Scientists develop new approach to conserve monarch butterfly
The monarch butterfly (Danaus plexippus L.) is one of the most widely popular butterfly species in North America. We are accustomed to seeing its beautiful orange wings with black-veined outlines flying in gardens and wildflower... more »
Event Central: Goat yoga at CountryMax Stores
After their first class sold out in 24 hours, CountryMax Stores knew they had a hit with a goat yoga class. Now, they host several sessions per year and demand keeps growing. Brian Rapp, creative... more »
Mastering live selling
In the past few years, live selling has emerged as a successful way for many retailers to increase their customer engagement and sales. This modern approach to retail combines the convenience of e-commerce, the immediacy... more »
Videos
News
February 2, 2026
Seed Your Future schedules horticulture career webinar
February 2, 2026
Bailey Nurseries remembers Gordon Bailey Jr.
January 30, 2026
Costa Farms awarded at TPIE 2026
January 30, 2026
Hoffmann acquires Smith Gardens
January 28, 2026
AFE marks 65 years in 2026
January 27, 2026
Sakata zinnia given two awards
January 27, 2026
