Marketing

Pollinatives owner Donald Gerber shares why he started his retail nursery and how garden centers can sell more native plants.

March 2024
A need for natives

It’s not often that someone starts a business out of laziness. Donald Gerber, owner of Pollinatives in the San Antonio area and a self-described “lazy gardener,” said he did just that after discovering native plants... more »
Katie Dubow receives Green Achiever Award

February 23, 2024
Katie Dubow receives Green Achiever Award

Garden Media Group’s president Katie Dubow has been awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). The award was presented by Russell Redding, Pennsylvania’s Secretary of Agriculture, at PLNA’s... more »
Monrovia wants to make Mother’s Day SunBelievable

February 21, 2024
Monrovia wants to make Mother’s Day SunBelievable

Garden centers can boost their Mother’s Day sales this year with an all-in-one program featuring helianthus 'SunBelievable Brown-Eyed Girl'. Showcasing one of Monrovia’s most popular summer annuals, the “Give Mom a SunBelievable Day” program includes a... more »
All-America Selections and National Garden Bureau complete merger

February 14, 2024
All-America Selections, National Garden Bureau merge

National Garden Bureau (NGB) and All-America Selections (AAS) have announced the completion of an organizational merger of the two nonprofit organizations into one. National Garden Bureau is now the parent organization, with AAS being the... more »
Nebraska hotel offers plant pals to guests

February 7, 2024
Nebraska hotel offers plant pals to guests

The Kimpton Cottonwood Hotel in Omaha, Nebraska, birthplace of the Rueben sandwich and butter-brickle ice cream, has added another item to its list of unique amenities: personal plants. It's known that a philodendron or a... more »
The importance of community relationships Jake Scott Innovative Ideas

February 2024
The importance of community relationships

Recently, I received an email from a teacher at one of our area high schools asking if I would be interested in having a student “intern” this coming spring season. I was surprised to hear... more »
The winter farmers market helped to bring customers into the garden center and increase sales for other items as well.

February 2024
Should you start a winter vegetable market?

Vic Vanik said starting a winter vegetable program and farmers market was “a game-changer” for Four Seasons Greenhouse and Nursery. He and his wife Gail bought the company in 1998, a grower-retailer in Dolores, Colorado,... more »
From seed to store How an agribusiness became a shopping destination 800

February 2024
From seed to store: How an agribusiness became a shopping destination

When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »

February 2024
2024: Year of the African violet

Each year, the National Garden Bureau (NGB) designates specific crops to honor and promote at all levels of the industry. As part of its “Year of” program, the organization selects one annual, perennial, bulb crop,... more »
Discover the Top 100 Searched Plants of 2023 from NetPS Plant Finder Tool

January 31, 2024
Discover the Top 100 Searched Plants of 2023 from NetPS Plant Finder Tool

In 2023, red creeping thyme (Thymus praecox 'Coccineus') emerged as the most searched-for plant on the NetPS Plant Finder Tool, signaling a shift in customer preferences. And while trees and shrubs continued to dominate the... more »
Shop Monrovia brings new customers to garden retailers

January 30, 2024
Shop Monrovia brings new customers to garden retailers

The Shop Monrovia Program allows customers to pre-purchase inventory to be picked up at local garden centers. “Think of it as a special-order system,” said Katie Tamony, Monrovia chief marketing officer. “Your customers are getting exactly... more »
Wave petunias to bring color to 2024 GRAMMY Awards

January 19, 2024
Wave petunias to bring color to 2024 Grammy Awards

PanAmerican Seed's Wave spreading petunias will star in the red-carpet designs of Tu Bloom, the official botanical artist for the Grammy Awards. On Sunday, Feb. 4, the 66th Grammy Awards will honor top-performing recording artists... more »