Marketing

Dutch Mill Magnolia Berbee sells Ohio grown flowers copy

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Sharing the Local Love

Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other family-owned businesses for sourcing product and for community support. Here, two independent... more »

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Traditional Versus Modern Marketing

“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is... more »

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Leveraging Technology to Fertilize Growth

Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the... more »
Ferry-Morse to Host Garden Get-Together Facebook Live on First Day of Spring

March 11, 2022
Ferry-Morse to Host Garden Get-Together Facebook Live on First Day of Spring

Ferry-Morse, one of the oldest and largest home gardening seed packet companies in the U.S., announced its first annual Garden Get-Together will take place on Sunday, March 20, the first day of spring, on Facebook... more »
Bauer 2022 Is the Year of the Salad Greens

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2022 Is the Year of the Salad Greens

According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15 pounds they gained... more »
Botanical Interests broccoli-burgundy_2019_KR-6

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What’s New in Edibles

Cucumber ‘Mexican Sour Gherkin’ Fruits look like miniature watermelons and taste like cucumbers with tangy citrus overtones. A crunchy addition to salad! Vines grow 4-7 feet long (perfect for a trellis) and the flowers attract... more »

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Fresh Food Finds in the Garden Center

Does your garden center offer fresh produce by way of a farmers’ market or community supported agriculture (CSA) program, or are you considering offering one? We reached out to our readers to see if they... more »
LGR_March22_IndustryPulseImage

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To Market?

Thanks to Covid, farmers’ markets have been given a bit of a boost when disruptions in the food system occurred and pushed customers to find alternatives to their usual shopping outlets. According to a study... more »
AFE American Floral Endowment National Flower Day(1)

February 17, 2022
AFE Releases Free Flower Promotional Content

American Floral Endowment (AFE) recently announced it has released free content to help you spread positive messages about flowers. Flower-friendly graphics for your business or personal social media can be found here. Download graphics featuring flower positivity,... more »

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Increase Your Social Media Reach

When it comes to the ever-evolving algorithms of social media giants like Facebook and Instagram, keeping your store’s organic reach steady can be a challenge. Whether you’re starting from scratch with building your garden center’s... more »

January 28, 2022
MarkWatch Creates FAQ Video on Plant Trademark Usage

MarkWatch has released a new video answering frequently asked questions about the proper usage of trademarks. The video answers questions a business might have after being contacted by MarkWatch. Questions such as “What is a... more »

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Growing a New Brand

Today’s fastest-growing organic gardening company began with a simple question posed to two students by their college professor: Did you know mushrooms can grow on coffee grounds? Alejandro Velez and Nikhil Arora, then seniors at... more »

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