Marketing
Proven Winners schedules 2024 Fall Roadshows
Proven Winners has scheduled two Roadshows this fall, designed for retailers, growers, brokers, landscapers and anyone who works in the green industry. Roadshows are opportunities to learn about upcoming trends, brainstorm with like-minded industry pros... more »American Meadows donates unsold plants, resulting in 0% organic waste
American Meadows and its sister company, High Country Gardens, are driven by their shared purpose of doing good through gardening. This season, their plant donations have supported the creation of new community and memorial gardens, habitat... more »
Scientists develop new approach to conserve monarch butterfly
The monarch butterfly (Danaus plexippus L.) is one of the most widely popular butterfly species in North America. We are accustomed to seeing its beautiful orange wings with black-veined outlines flying in gardens and wildflower... more »
Event Central: Goat yoga at CountryMax Stores
After their first class sold out in 24 hours, CountryMax Stores knew they had a hit with a goat yoga class. Now, they host several sessions per year and demand keeps growing. Brian Rapp, creative... more »
Mastering live selling
In the past few years, live selling has emerged as a successful way for many retailers to increase their customer engagement and sales. This modern approach to retail combines the convenience of e-commerce, the immediacy... more »
Turning a lifelong education into a houseplant business
I was 16 when I fell in love with plants, 18 when I started my horticulture education and 30 when I started a business that allowed me to share my passion with others. The year... more »
NGB reveals 2025 “Year of the” genera
National Garden Bureau (NGB) has created trendy, creative and on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make your marketing life easier and allow... more »Investing in the community
It’s the summer of 2000, I grab my bike and head out the door for my first summer job. The air is hot, humid and the excitement of summer brings a rush of adrenaline. I... more »
Leveraging artificial intelligence in your garden center
As chief technology officer of Chalet, my family’s Chicago-based garden center and landscape business, I’ve migrated our software to “the cloud” over the last seven years. This “cloud” is where artificial intelligence (AI) lives — because... more »
Revamp Your Retail Series: Online and in-store plant buyers
While the introduction of the iPhone in 2007 made purchasing through the cellphone a reality, the horticulture industry is still relatively new to online shopping. Prior to COVID-19, a small percentage of sales (approximately 5%)... more »
J. Berry Nursery supports community organizations with plant donations
As gardeners throughout the country add crape myrtle 'Black Diamond' in landscapes or 'Hollywood Hibiscus' to containers this summer, the company behind those notable brands quietly boosts the bottom line of community organizations in its... more »
Monrovia shares resources for customers to refresh their gardens for summer
Monrovia is offering two new ways to draw inspiration for your customers to create the color-filled garden of their dreams all while taking care of themselves, too. Monrovia’s chief marketing officer Katie Tamony and plant... more »
Videos
News
January 20, 2025
Bailey names regional sales managers
January 20, 2025
Heart on Main Street hosts successful fundraiser at Atlanta Market
January 17, 2025
Certified Shopify Online Garden Center platform launches
January 16, 2025
Organic Mechanics Soil releases biochar-enhanced potting soil
January 16, 2025
PlantCon International moves to Florida for 2025
January 16, 2025
Monrovia expands Bee a Winner program
January 16, 2025
Griffin Greenhouse Supplies 2025 catalogs now available
January 15, 2025
