Marketing
It’s All About Engagement
One of the perks of my job is that I get to travel to see dynamic garden centers throughout North America. I’m on planes — a lot. As much as I’d love to regale you... more »
Focused on the Future of Gardening
National Garden Bureau (NGB) Executive Director Diane Blazek wants people to know that the organization she leads is a source for not only garden centers, but for home gardeners, members of the media, social media... more »
Hitting the Target: Marketing to Shoppers Under 40
"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »
10 Tips for Garden Retailers to Take Great Photos
Whether snapping photos on your smartphone to post on your social media pages or staging plant product shots for your website, taking photos is key to your marketing plan. Here are a few tips you... more »
Proven Winners Supports College Plant Initiative
For the second year, Proven Winners is supporting the Collegiate Plant Initiative (CPI), a student-run organization founded at the University of Florida with the goal of connecting college students with plants and opportunities in the horticulture industry.... more »
What Are Your Customers Saying About You?
Not so long ago you heard directly from your customer or word-of-mouth. Today, it is much more complex. A customer can say something (either positive or negative) about you and your business in an ever-increasing... more »
Latest Issue of Gardening Simplified Now Available from Spring Meadow Nursery
Volume seven of the popular Gardening Simplified magazine has been released by Spring Meadow Nursery, manager of the popular Proven Winners ColorChoice flowering shrub brand. The 100-page reference guide is part of the company’s direct-to-consumer advertising and... more »
PanAmerican Seed Launches Website for New Impatiens Series
PanAmerican Seed has launched a new website devoted specifically to its new Beacon impatiens, a series of I. walleriana with proven high resistance to impatiens downy mildew. The website www.BeaconImpatiens.com appeals to many audiences, and includes special features, including the... more »Gard’N-Wise Partners With The Perfect Plant
Gard’N-Wise signed a deal with Marketing Garden LLC for The Perfect Plant’s problem solver. The agreement combines synthetic and organic control products offered through Gard’N-Wise with The Perfect Plant’s technology for a ready-to-use problem solver... more »Home & Garden Fulfillment Inc. Launches E-Commerce Services for IGCs
Home & Garden Fulfillment Inc. has announced a new program designed to help retail garden center stores expand into e-commerce sales. Using the services provided by Home & Garden Fulfillment makes it possible for independent... more »
Proven Winners ColorChoice Expands 2019 Radio Campaign
With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners ColorChoice has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80... more »
National Pollinator Garden Network Surpasses Goal of 1 Million Registered Pollinator Gardens
In three years, 1,040,000 gardens were registered with the Million Pollinator Garden Challenge (MPGC), involving an estimated 8 million people, concentrated in the U.S. and Canada with some in Mexico and across the globe. From... more »
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Videos
News
October 19, 2020
Encore Azalea Introduces Two New Varieties
October 15, 2020
AmericanHort Schedules Virtual Garden Center Tour
October 12, 2020
American Garden Rose Selections Names 2021 Winners
October 8, 2020
PPA Launches Job Board
October 5, 2020
NGB, American Meadows and Sakata Seed America Announce Horticulture Therapy Gardens Grant Winners
October 1, 2020
Calling All Garden Centers!
September 30, 2020
