Marketing
J. Berry Nursery supports community organizations with plant donations
As gardeners throughout the country add crape myrtle 'Black Diamond' in landscapes or 'Hollywood Hibiscus' to containers this summer, the company behind those notable brands quietly boosts the bottom line of community organizations in its... more »
Monrovia shares resources for customers to refresh their gardens for summer
Monrovia is offering two new ways to draw inspiration for your customers to create the color-filled garden of their dreams all while taking care of themselves, too. Monrovia’s chief marketing officer Katie Tamony and plant... more »
A store by any other name
Your garden center is more than just another store. By nature, it’s a place people shop to help create an environment they want to come home to — they create part of their own story... more »
Proven Winners ColorChoice billboard lights up Times Square
Proven Winners ColorChoice is taking the stage in one of the world's most iconic locations: Times Square. The renowned national shrub brand is lighting up the heart of New York City with its brilliant digital... more »
Free Sensory Gardening with Kids Activity Kit available
KidsGardening and Little Seeds Kids have teamed up to offer a free Sensory Gardening with Kids Activity Kit full of ideas for starting a sensory garden. The eight-page kit compiles sensory garden design tips and plant... more »
That Flower Feeling names 9 to marketing committee
CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the U.S. through a media campaign, the brand... more »
Garden Center Group reveals 2024 Fall Event details
The Garden Center Group Fall Event 2024 will take place Sept. 23-26 in Dallas, Texas, with an Early Bird Marketing Workshop (included in the cost of registration) scheduled for Sunday, Sept. 22. Highlights include: From... more »
That Flower Feeling releases new floral marketing assets
That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and... more »
From soil to centerpiece: Trends in home cutting gardens
Cut flowers aren’t just for special occasions like weddings and anniversaries; many homeowners are growing their own cut flower gardens to have a months-long supply of fresh flowers for their home and for gifting. According... more »Monrovia research says gardening can improve mental health and wellness
A recent survey conducted by Monrovia found that nearly 50% of homeowners think gardening is good for their mental health and well-being. Additionally, 39% of the homeowners strongly agreed with the statement: “planting and working... more »
USDA offers toolkit for retailers to promote organics
The USDA National Organic Program (NOP) has published an online retail toolkit of consumer-focused, educational resources to highlight the value of the organic label. Consumer research shows that consumers do not always understand what the... more »
Top recommendations for shoulder-season sales
The power of plants is still a driving force in today’s consumer market — people just can’t get enough! The key for retailers, however, is to build on those initial spring fever sales, inspire them... more »
Videos
News
September 6, 2024
Accent Decor adds to leadership team
September 6, 2024
AmericanHort issues call for speakers for Cultivate’25
September 6, 2024
Heart On Main Street schedules holiday merchandising webinar
September 5, 2024
Danziger reveals 2024 trials top performers
September 5, 2024
AFE accepting applications for floriculture/horticulture internships
September 4, 2024
That Flower Feeling names marketing coordinator
September 4, 2024
Spring Meadow Nursery receives GardenComm media awards
September 3, 2024
