Marketing
Attracting and Empowering New Customers
The Collegiate Plant Initiative (CPI) is a nonprofit organization with a mission to make people who love plants and find the plants people love. Made up of undergraduate students without backgrounds in plant science or... more »5 Tips to Bring More Buzz to Your Store
We live in a fast-paced world where innovation happens daily. In many cases, these improvements are time-savers — products that enable us to finish faster and/or do more. Being a gardener myself for more than... more »
Creating Advocates
Since the dawn of commerce many things have changed in the world of marketing. Technologies have advanced, and we’re able to reach our audiences in ways that once seemed impossible. However, if one standard has... more »Good Websites Have a Goal
Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »
Selling to 4 Generations & More
It's a fascinating time in retail lawn and garden right now! We are actively selling to FOUR generations. I’m not sure if this has ever happened before — and it certainly hasn’t happened with so... more »
All About the Neighbors
Swansons Nursery has a long history in the Crown Hill neighborhood of Seattle, Washington, opening at its current location more than 90 years ago. A lot has changed from the Roaring ‘20s to today, but... more »
Beyond Tomatoes: What’s Trending in Home Grown?
Edible plants have always been a component of the home garden, and their popularity continues to increase. According to last year’s National Gardening Survey, the DIY yard and garden industry is growing at a slow... more »Practical Organic Gardening in Retail
You are what you eat. While a little cliché, it makes a good point. What we put into our bodies is the fuel that keeps us going. Eating food is the all-inclusive unifier. Breaking bread... more »Making Social Media Work for Your Business
Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook... more »
Proven Winners ColorChoice Announces 2018 Shrub Madness National Champ
After a month-long battle, 'Zinfin Doll' hydrangea paniculata has been crowned Proven Winners ColorChoice 2018 Shrub Madness champion. The plant bracket competition, Shrub Madness, is based on the college basketball playoffs. The contest is populated... more »
Strategic New-Media Marketing is Worth the Investment
New-media marketing seems like something that should be easy to understand and execute, doesn’t it? You’d be surprised, as I was, to study the many ways members of our industry approach marketing with new-media technologies... more »Top 10 Considerations for Selling Online
While I was at MANTS in January, a garden center owner asked me, "Is this e-comm thing going to be big someday?" This left me completely speechless. Whether you believe it’s a t for your... more »Sign up to receive updates from L&GR.
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