Marketing
Good Websites Have a Goal
Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »
Selling to 4 Generations & More
It's a fascinating time in retail lawn and garden right now! We are actively selling to FOUR generations. I’m not sure if this has ever happened before — and it certainly hasn’t happened with so... more »
All About the Neighbors
Swansons Nursery has a long history in the Crown Hill neighborhood of Seattle, Washington, opening at its current location more than 90 years ago. A lot has changed from the Roaring ‘20s to today, but... more »
Beyond Tomatoes: What’s Trending in Home Grown?
Edible plants have always been a component of the home garden, and their popularity continues to increase. According to last year’s National Gardening Survey, the DIY yard and garden industry is growing at a slow... more »Practical Organic Gardening in Retail
You are what you eat. While a little cliché, it makes a good point. What we put into our bodies is the fuel that keeps us going. Eating food is the all-inclusive unifier. Breaking bread... more »Making Social Media Work for Your Business
Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook... more »
Proven Winners ColorChoice Announces 2018 Shrub Madness National Champ
After a month-long battle, 'Zinfin Doll' hydrangea paniculata has been crowned Proven Winners ColorChoice 2018 Shrub Madness champion. The plant bracket competition, Shrub Madness, is based on the college basketball playoffs. The contest is populated... more »
Strategic New-Media Marketing is Worth the Investment
New-media marketing seems like something that should be easy to understand and execute, doesn’t it? You’d be surprised, as I was, to study the many ways members of our industry approach marketing with new-media technologies... more »Top 10 Considerations for Selling Online
While I was at MANTS in January, a garden center owner asked me, "Is this e-comm thing going to be big someday?" This left me completely speechless. Whether you believe it’s a t for your... more »What Your Customers Should Hear
The importance of a good brand image is high on the agenda for garden centers. Businesses know that seeing wilted plants or poorly maintained facilities aren’t going to be a selling point for customers so... more »
Trending Overseas
The Garden Retail Experience 2018 was in full swing this year. In February, the even location in Nieuwegein, the Netherlands, was converted into Garden Centre TREx: At the very entrance, you stepped into a completely... more »
The Perfect Plant to Feature AAS Winners
All-America Selections and The Perfect Plant have teamed up to help garden centers by featuring AAS winners on The Perfect Plant’s website and in-store kiosk plant database. “We are very appreciative to All-America Selections for making The... more »Sign up to receive updates from L&GR.
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