Marketing
Understanding Millennials from the Millennial Perspective
Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
Growing Future Gardeners
Gardeners and garden industry professionals know that the best plants are the ones that have strong beginnings. Seeds that are sown in well-draining soil, exposed to optimal temperatures and given just the right amount of... more »
Industry Leaders Provide Coronavirus Messaging for IGCs
The greatest opportunity in the horticulture industry may be upon us in response to COVID-19, to immediately increase awareness of the benefits of plants and to mobilize consumers to be vigilant and prepared to promote... more »
NICH Creates Resources to Promote Horticulture
The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization's Social Media Committee and the Health and Community Committee created the series... more »IGCs, Nurseries and Flower Shops Provide Safe Way to Celebrate Spring Holidays
People are being asked to hunker down even further this week and traditional springtime gatherings are all on hold. During this uncertain time, California nurseries, garden centers and flower shops are adapting, staying open and... more »
Proven Winners Creates Facebook Group to Help IGCs Meet Today’s Challenges
Proven Winners has created a new Facebook group to help independent garden centers meet some of the challenges they are facing during the COVID-19 pandemic. The Facebook group, Proven Winners IGC Connect, is set up... more »
Expanding Ecommerce
Passion, vision and ethics — it helps you visit the homes and lives of your customers and give them what they want and need. As of now, the horticulture industry has really stepped up its... more »
Brand Aid
Many businesses are developing a new strategy to market their story. There is no one component to make it work, but a combination of many parts or building blocks that make up the whole. Vendor... more »
It’s All About Engagement
One of the perks of my job is that I get to travel to see dynamic garden centers throughout North America. I’m on planes — a lot. As much as I’d love to regale you... more »
Focused on the Future of Gardening
National Garden Bureau (NGB) Executive Director Diane Blazek wants people to know that the organization she leads is a source for not only garden centers, but for home gardeners, members of the media, social media... more »
Hitting the Target: Marketing to Shoppers Under 40
"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »
10 Tips for Garden Retailers to Take Great Photos
Whether snapping photos on your smartphone to post on your social media pages or staging plant product shots for your website, taking photos is key to your marketing plan. Here are a few tips you... more »
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