Marketing
AAS, UGA Create National Plant Trials Database
All-America Selections and the University of Georgia have announced the creation of a web-based National Plant Trials Database that will serve as a repository for data from participating flower trials throughout North America - with... more »FMRF, FPO Join Forces to Develop Social Media Guide for Retailers and Wholesalers
The Floral Marketing Research Fund has partnered with the Flower Promotion Organization on a one-year project, A Social Media Guide for Floral Retailers and WholesalersThe Floral Marketing Research Fund (FMRF) has partnered with the Flower... more »AmericasMart Atlanta Debuts New Website
New navigation and enhanced tools in Americasmart's new website provide industry buyers an excellent shopping resource. AmericasMart Atlanta announces the next step in its comprehensive digital marketing strategy with the launch of a new website... more »Ball FloraPlant Redesigns Website
Ball FloraPlant recently unveiled its updated website, www.ballfloraplant.com, complete a fresh new look, and useful tools and information for growers and retailers.Ball FloraPlant recently unveiled its updated website, www.ballfloraplant.com, complete with a fresh new look,... more »Attending the 2011 Get Social! Telesummit?
The green industry's largest online internet marketing and social media conference begins on Monday, October 17th. Four nights. Eight special guests. No travel required.The 2011 GetSocial! Telesummit is presented and hosted by green industry social... more »Burpee Happy With Garden Coach 2011 Results
In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000 user tips to home vegetable gardeners.In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000... more »Costa Farms Launches Digital Magazine
Costa Farms has launched GrowingStyle, a digital magazine that uses style, new plant information, trends and decorating how-to tips with houseplants to target a new eco-minded and tech savvy generation.Costa Farms has launched GrowingStyle, a... more »Garden State(ments)
From garden markets to a fourth generation family-owned garden center, the 2011 Garden Centers of America (GCA) Summer Tour in New Jersey offered tour attendees plenty of variety and industry history. What follows are useful... more »Creating & Feeding The Passion
Looking back on your first gardening successes can go a long way when it comes to helping your customers with theirs.During my 40 years in the gardening industry, some of my most enjoyable memories come... more »Adapting Your Independent Brand
Taking assertive and measurable action on a refreshed brand identity and assessing every touchpoint at which your customer experiences your garden center services will send a clear message that you are stepping squarely in the... more »The Future of Gardening
Connecting is key when it comes to reaching a new generation of gardeners.The garden is an excellent teaching tool. From a single flower many subjects can be taught including geography, science, art and literature. I... more »Catching Customers On The Go
Smartphone ownership is up. Are you reaching customers with a mobile marketing campaign?In an industry such as horticulture retail, mobile marketing may be considered a too aggressive and alien approach to gaining customer loyalty or... more »
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Michael Carr rejoins BFG
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