Marketing

February 21, 2012
BloomIQ.com Adds Veggies and Herbs

John Henry Company has expanded its BloomIQ.com website to include additional resources for gardeners interested in growing vegetables and fresh herbs.John Henry Company has expanded its BloomIQ.com website to include additional resources for gardeners interested... more »

January 2012
The Backyard & Beyond

No longer a backyard project, the National Wildlife Federation's Certified Wildlife Habitat program positions independent garden centers as the ultimate "one-stop shop" for consumers. What can be better than neighborhood residents and local businesses recognizing... more »

January 24, 2012
AAS Launches New Website

All-America Selections recently introduced a new website with a fresh modern design to launch the celebration of its 80th anniversary this year.All-America Selections recently introduced a new website with a fresh modern design to launch... more »

January 11, 2012
BHG’s Hottest Garden Trends for 2012

The editors of Better Homes & Gardens share what they believe will be the biggest garden trends for this new yearLooking to stay up on hot trends in gardening? The editors of Better Homes &... more »

January 2012
‘Dance with the one who brung ya!’

The consumer is willing to pay more for something, but it's your job to justify and rationalize the differentiation to them so they readily comprehend your comparative value equation.That's a pretty nebulous lead-in to this... more »

January 6, 2012
AAS, UGA Create National Plant Trials Database

All-America Selections and the University of Georgia have announced the creation of a web-based National Plant Trials Database that will serve as a repository for data from participating flower trials throughout North America - with... more »

January 6, 2012
FMRF, FPO Join Forces to Develop Social Media Guide for Retailers and Wholesalers

The Floral Marketing Research Fund has partnered with the Flower Promotion Organization on a one-year project, A Social Media Guide for Floral Retailers and WholesalersThe Floral Marketing Research Fund (FMRF) has partnered with the Flower... more »

November 15, 2011
AmericasMart Atlanta Debuts New Website

New navigation and enhanced tools in Americasmart's new website provide industry buyers an excellent shopping resource. AmericasMart Atlanta announces the next step in its comprehensive digital marketing strategy with the launch of a new website... more »

November 4, 2011
Ball FloraPlant Redesigns Website

Ball FloraPlant recently unveiled its updated website, www.ballfloraplant.com, complete a fresh new look, and useful tools and information for growers and retailers.Ball FloraPlant recently unveiled its updated website, www.ballfloraplant.com, complete with a fresh new look,... more »

October 11, 2011
Attending the 2011 Get Social! Telesummit?

The green industry's largest online internet marketing and social media conference begins on Monday, October 17th. Four nights. Eight special guests. No travel required.The 2011 GetSocial! Telesummit is presented and hosted by green industry social... more »

September 14, 2011
Burpee Happy With Garden Coach 2011 Results

In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000 user tips to home vegetable gardeners.In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000... more »

September 13, 2011
Costa Farms Launches Digital Magazine

Costa Farms has launched GrowingStyle, a digital magazine that uses style, new plant information, trends and decorating how-to tips with houseplants to target a new eco-minded and tech savvy generation.Costa Farms has launched GrowingStyle, a... more »