Marketing
Better When Bartered
Looking to give your garden center's layout a little extra oomph but don't have the extra cash to make renovations? Barter your space for some much needed improvements.Look around your garden center. It's nothing but... more »Meeting Face to (Face)book
Facebook is providing invaluable tools for small businesses like Garden*Hood. Still in its infancy, this Atlanta retailer has recognized Facebook's intimate, hands-on approach when establishing meaningful relationships with its customers.When the owners of the garden... more »It’s More Than 140 Characters
With social media taking the marketing world by storm, it's easy to resist its methods, but don't ignore its impact.If my alarm clock radio woke me one morning with news that Twitter went "poof" and... more »Publishing Success
Today, garden centers can easily collect and send targeted educational materials to a publisher to generate highly customized print or digital content.This past year saw significant changes in the publishing world. And while large bookstores... more »The Rapid Rise of Mobile
Is today's technology making you feel so yesterday? Get used to it, because your customer's smartphone is already so tomorrow.Since technology changes so quickly, I thought I'd mention that I'm writing this on Tuesday morning,... more »Connecting the Dots
Your social media efforts should tie into the rest of your marketing mix to create a clear path that your customers can follow. For Calloway's Nursery, that path leads directly through the doors of the... more »The More Things Change…
After 80 years in business, much at Pemberton Farms has changed, but a lot has stayed the same. In today's age of technology, is there still room for good, old-fashioned customer service?When my grandfather Tofic... more »Color Their World
You try to stay up on all the latest trends in breeding, design and color to paint a beautiful picture for your customers. We asked our panel where else they go to inspire their gardens... more »Plant to Win
Every year, Lawn & Garden Retailer covers award-winning varieties chosen by horticultural experts and judges across the country. But do garden center shoppers really care about a little blue ribbon? We asked our panelists.Jeanette, 54Berwyn,... more »A ‘Constant’ Companion
Can your regular e-newsletter be a form of social media, too? Well, your customers have given you their e-mail addresses and invited you to communicate with them... what's more social than that?With all the social... more »What’s Your Cause?
Gardeners are a compassionate lot many of them love to support their local communities. What are you doing to encourage them? It could bring new customers in your door!Hilary, 26Memphis, Tenn.One of my favorite... more »We All Scream For . . .
Customers in 40 U.S. markets are going wild for Groupon, a collective-buying website that offers deals at local businesses. With more than 3 million subscribers, it's a largely untapped market for garden centers to take... more »
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