Marketing
Gateway Gardening
Whether it's an easier way to break into the world of gardening or simply a step toward healthier living, small-space gardening is getting noticed by new, urban and veteran gardeners alike.You sell healthy living. That's... more »Next Season’s Silver Lining
Dollars per square foot, turns, naked plants and how to squeeze the most out of a short season a few thoughts on packaging and new media support.Okay, the weather was less than optimal. In... more »This Issue is Fresh
While welcoming all of these new soon-to-be gardeners in to shop, there is one thing many of them have in common a lack of confidence. How are you introducing new visitors to gardening?I feel... more »Let me explain…
... how diversification in marketing helped Alsip Home & Nursery draw in a big crowd for its 2011 Flower & Garden Show.In years past, Alsip Home & Nursery had gone away from radio advertising. However,... more »New World Marketing
In a world where personalization and technology is changing the way customers communicate, you need to focus on five different types of data for your marketing campaigns.I always enjoy watching, analyzing and trying to understand... more »Ensuring a Better Return
From landscape design assistance to the utilization of a new customer survey program, Rice's Nursery is taking necessary steps to keep its customers coming back.No one can say Rice's Nursery doesn't take risks and... more »
Selecta’s New Website Boasts High Functionality
With a fresh web design and access to pertinent information, Selecta's new website can help meet the demands of the contemporary gardener.With a fresh web design that complements the company's unique plant styling, Selecta recently... more »Let Me Explain…
... why hosting a farmers market in the dead of winter makes business sense for Russell's Garden Center.A farmers market at Russell's Garden Center was a long time dream of third generation owner, Lewis Russell.... more »The Garden-to-Table Garden Center
Empower your customers and establish your garden center as a leader in your community's garden-to-table movement with necessary workshops and events.As more people are becoming aware of where their food comes from and how it's... more »Making A Scene
With extra in-store promotions and recent breeding innovations, orchids are experiencing a revival that's worth your customers' attention.For brown thumbs and new homeowners, orchids can give off an intimidating vibe. To them, their delicate and... more »Giving Thanks
Pairing together the technology you have at hand with a simple "thank you" note can go a long way in helping you pinpoint and retain your best customers.There has been a great deal of talk... more »Let me explain…
... why a bank from the Pacific Northwest can teach you how to make your business more memorable.Like leaders and owners in any industry, those of you running garden centers are in a constant battle... more »
Videos
News
August 3, 2026
AFE welcomes new leadership and board appointments
July 29, 2026
The Plant Co. expands leafjoy distribution through EHR
July 28, 2026
NGB releases harvest guide for home gardeners
July 28, 2026
