Marketing
Tweet Your Way In
Connecting to customers and building loyal relationships is an important element to grow sales. Can it be done 140 characters at a time?The ways to connect with customers continue to expand in this age of... more »Spring Awakening
The calendar pages are flipping, and customers are chomping at the bit to get into your garden center. Here's a look at what some of our panelists are excited about for the coming season.Maria, 53ChicagoIf... more »Turn Sunshine Into Profits
Make your independent garden center the community authority on outdoor living with great selection, a trend-forward staff and a strong online identity.One of my favorite spring rituals is visiting local garden centers to watch the... more »Ready for Your Close-up?
There's nothing like a little television air time to promote your garden center and tout your own expertise. Everyone loves a star!Early last spring, I received a phone call from Boston's CBS affiliate, WBZ-TV (www.wbztv.com).... more »The Green Scene
The eco-friendly furor died down a bit at retail as the economy took a turn for the worse, but sustainability hasn't left consumers' minds at all. We asked our panel about their priorities and... more »Facebook: The ‘X’ Files
Get in touch with your younger potential customer base and show your existing customers how with the times you are by hopping on FacebookAs an independent retailer, two of the most important things... more »Greatest Shows on Earth?
Local garden shows are a great place for gardeners to learn about which plants will perform well in their area and get inspired by experts and peers alike. This month, we asked our panelists whether... more »Social Networking: Does it Work?
Texas-based Calloway's Nursery never wanted a New York PR agency approach to reaching their customers. So theirs stays true to its roots: It ties in with every aspect of their marketing plan and is tailored... more »Fresh Growth for 2010
As you continue preparations for the quickly approaching spring season, the consumer panel is doing a little growing of its own: We're welcoming a few more gardeners this year. Here are a few quick introductions!Amelia,... more »Hello My Name is Your New Best Friend
Ah, the power of the press! But in an age where consumer print publications are cutting back on the pages they give to gardening, it may be time to foster relationships elsewhere. Start with local... more »Twitter and Facebook and iPhones…Oh, My!
After nearly 80 years in business, Pemberton Farms & Garden Center has really taken a leap in to the 21st century and added a heavy social media element to its marketing and promotion efforts. Adding... more »Suggestion Box
Although we have a few months before spring hits, it's never too early to start preparing for your busiest season. This month, we asked our panelists to offer tips that would improve their garden center... more »
Videos
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Michael Carr rejoins BFG
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