Marketing
There is a maxim in marketing that it costs much more to cultivate new business than to retain an existing customer. More than ever, in this economy, this has proven to be true. When business...
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Maria, 52 Chicago "Lurvey Landscape Supply & Garden Center in Des Plaines, Ill., is my favorite garden center. Their staff is friendly, helpful and very knowledgeable. They have a beautiful selection of annuals, perennials and...
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Becky, 50 Dallas, Texas I do feel bombarded by ads pushing organic and sustainable plants. I admit that I am skeptical about nurseries who advertise about everything "green" when one can point out the opposite....
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Claudia, 62 Gainesville, Fla. "We have a number of large sunny windows which makes it easy to grow houseplants. I have had a tall cactus-type euphorbia for at least 25 years. When it gets too...
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Jen, 30 Glenwood, Iowa "Next summer, I plan to place perennials in a rock garden off my front porch. We've just started with landscaping around the new house, so many areas are ready for new...
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Becky, 49 Dallas, Texas "The big garden centers always sell Christmas trees out front, which is convenient for people like me. Some of the smaller 'boutique' garden shops go all out! I usually see a...
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What an exciting and inspiring summer we had, watching outstanding athletes compete in the summer Olympics. Who didn't cheer at the top of their lungs as Michael Phelps won his eighth gold medal and made...
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Claudia, 61 Gainesville, Fla. "I always hate for spring to be over, since summer follows. This summer, we did not have any real big projects going in the yard as we have for the...
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Holiday trends are constantly changing, and choosing which products to offer your customers each season can be a real challenge. You need to take into consideration everything from the hottest new hues to the latest...
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Gay, 61 Topeka, Kan. "Even those of us who have been gardening forever and pretty much know the ins and outs can face a problem that we have not encountered before. Many years ago, as...
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No, I am not looking for a date! But I do have an idea for you that could be both profitable and fun. We all know that our customers (and potential customers) are busy, busy,...
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The Lawn & Garden Retailer staff's trip to the 2008 Pack Trials, which began in Encinitas and wrapped up a week later in Gilroy, was a fantastic opportunity to preview all the breeders' newest introductions...
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