Marketing
A Maturing Industry’s Changing Face
Over the past years, I have had the pleasure of speaking at numerous lawn and garden trade shows and conventions. Quite often those attending ask me to look into my crystal ball and predict how... more »Transitioning From Holiday Promotions
In today's lawn and garden market, promotions impact sales in two ways: their ability to act as public relations tools and the value-added service they extend to existing and new customers. Events, both holiday and... more »Winter Holidays 101
Christmas, some would say, is done to death in a retail environment. In one sense, it is such a huge holiday that, if improperly prepared for, could be the death of profits. But what of... more »Purchasing Decisions
Theresa, 36, Phoenix, Ariz. "It's all about price and convenience. There is a Home Depot nearby, and I usually get my garden soil from there. There is a Big Lots Wholesale store and a dollar... more »Healthful Gardening
When it comes to promoting the health benefits of gardening and plants, retailers are still in the waiting room. Few lawn and garden centers promote lugging bags of mulch around, along with weeding, digging and... more »Feeling The Winds of Change
Each year Lawn & Garden Retailer asks a number of well-known industry professionals to make their predictions for the new year. This year is no different. We have different perspectives from a retailer, a few... more »Consumer Talk: Meet the Folks
Welcome to the first edition of Lawn & Garden Retailer's "Consumer Talk." This panel is made up of 10 participants of all ages, locations and gardening levels to do tasks and answer questions about their... more »Pohmer On: Lessons To Be Learned…Wal-Mart
OK, after reading the headline, you're probably expecting a discourse on how low prices drive business and how you should jump on that bandwagon. Don't take me wrong... Wal-Mart is a very successful company that... more »What Looks Good To You?
As you're walking through the mall or driving down the street, which retail stores grab your attention? It might be a store's window display, its advertisement on the side of a bus or another person... more »Low-Cost Marketing Ideas
Creative ways to advertise and market products, companies and events are conceived every day, each one bigger and better than the one before. Larger companies can even afford to hire agencies to do all of... more »Less is More In Garden Design
It's a bit counter intuitive for those of us in the business of selling plants to be excited about minimalist gardens, but lately I've had my eyes opened to the ever-growing trend of the simple,... more »The Not-So-Big Garden Center: Being Right About Demographics
The January 2006 issue of Lawn & Garden Retailer included the annual "Industry Leader Forecast" article, and I was flattered to be included in the forecasting group. As 2006 draws to a close, I revisited... more »
Videos
News
December 5, 2024
NRF predicts ‘successful holiday retail season’
December 5, 2024
AmericanHort commends court’s stay on DOL’s amended H-2A regulations
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Axiom releases 2025 Gardening Outlook Study
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Reps Are Local Too announces second virtual roundtable
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