Marketing
The Landscape-Enhanced Home
Homeowners can make a range of home improvements, and numerous sources will tell them how much of that home improvement can be recovered. Yet there isn't much information available to show how much value landscaping... more »Consumer Talk: Being Choosey
Amy, 26 Charlotte, N.C. "When choosing plants, I typically look for them to be hardy above all else. I have a tendency to kill things inadvertently. Also, having a backyard is a new experience for... more »Offering Everything Consumers Need
I'll be honest about the origin of this column topic: Late last year, my husband and I got a puppy (a rambunctious puggle), and since then, we have spent more time at the nearest PetSmart... more »Introducing Consumers To IPM
With agricultural sustainability on the minds of many people in the industry and elsewhere, you may want to consider ways you can share its message with your employees and customers, especially in the area of... more »Retail Makeover: Building a Fresh New Look
Are you ready to be among the ranks of swanky, upscale depart-ment stores? This season, make it a priority to keep key endcaps and island displays filled to the brim with new and exciting plants... more »Fashion In Flowers And Plants Marketing
The world is changing fast. There is an aging population worldwide. People are richer than ever before and have more leisure time in which to spend their money. Some are delaying retirement because pensions are... more »The Changing Face Of A Maturing Industry: Turning Challenges Into Opportunities
Last month, I wrote how the lawn and garden industry has reached maturity in the business cycle. The needs of aging Baby Boomers have shifted; a greater proportion of Boomers now have the financial resources... more »Getting to Know Mulch
When it comes to mulch, many consumers know the term but don't know exactly how to use the product in their gardens. They may not even realize how beneficial it is or the different options... more »Just Add Water
Retailers looking for a way to draw in new customers, build business with existing customers and give the bottom line a boost will benefit from connecting the dots between the two hottest leisure-time activities in... more »Consumer Talk: Promotional Learning
Donna, 45 Bethesda, Md. Donna attended a "Lighting A Tree" and "Ornamenting A Tree" event. She attended the promotion because she went to pick up a Christmas tree and found there was an event when... more »Visiting the Industry’s Winter Shows
January is a busy month for all of us. All of the gift markets, industry trade shows, related trade shows from outside of the industry and so much more. We were able to take the... more »Previewing The National Hardware Show
The National Hardware Show (NHS), one of the largest events focused on home enhancement, is just around the corner with many new features for retailers to check out. The show is scheduled for May 8-10,... more »
Videos
News
December 5, 2024
NRF predicts ‘successful holiday retail season’
December 5, 2024
AmericanHort commends court’s stay on DOL’s amended H-2A regulations
December 5, 2024
Axiom releases 2025 Gardening Outlook Study
December 5, 2024
Reps Are Local Too announces second virtual roundtable
December 3, 2024
